[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg Canada
bcma-l@museumsassn.bc.ca
bcma-l@museumsassn.bc.ca
Wed, 7 May 2008 14:07:43 -0700
--Apple-Mail-46--40969910
Content-Transfer-Encoding: quoted-printable
Content-Type: text/plain;
charset=WINDOWS-1252;
delsp=yes;
format=flowed
Please accept this as our intent to participate
With best regards
Reid Shier
Director & Curator
Presentation House Gallery
333 Chesterfield Avenue
North Vancouver BC V7M 3G9
T 604 986 1351
www.presentationhousegall.com
On 7-May-08, at 12:20 PM, bcma-l-admin@museumsassn.bc.ca wrote:
> -------- Original Message --------
> Subject: CMA, Communiqu=E9: National Museum Campaign with Kellogg =
=20
> Canada [REF5360000773000007583]
> Date: Wed, 07 May 2008 14:46:00 -0400
> From: Canadian Museums Association des mus=E9es canadiens =20
> <lmcconnell@museums.ca>
>
>
> May 7, 2008
>
>
> National Museum Campaign with Kellogg Canada:
> Sign up today!
>
>
>
> To all members;
>
> PLEASE forward to your marketing and communications staff.
>
> The CMA is pleased to announce an opportunity for all museums, =20
> galleries, zoos, heritage sites and related institutions across =20
> Canada to participate in a national marketing campaign with Kellogg =20=
> Canada, planned for 2009.
>
> The goal for Kellogg's is to align their family of cereals with the =20=
> social value of museums, and the family experience of shared time =20
> together =96 whether at the breakfast table, or walking through one =20=
> of Canada's 2,500 museums, galleries, zoos, heritage sites, sport =20
> halls of fame, and more.
>
> This is a tremendous opportunity for a national public awareness =20
> campaign for museums, which we have never done as a sector before. =20
> It requires NO CASH commitment from you, and we are working hard to =20=
> keep it as simple as possible.
>
> What is the promotion?
> >=46rom April 1 to July 1 2009, Kellogg Canada will put a promotional =20=
> coupon on 3 million cereal boxes (both adult=92s and children=92s) =20
> across the country.
>
> The coupon will entitle the bearer to one free entry to a museum =20
> (to a maximum value of $10, one per family) when the bearer is =20
> accompanied by a full-fare paying adult.
>
> Kellogg Canada will launch a national media campaign highlighting =20
> museums as family destinations that will include:
>
> National TV advertising for four weeks
> National promotions in grocery stores =96 reaching over 8 million =
adults
> On-pack branding (front and back) of 3 million cereal boxes
> Regionally targeted print advertising in grocery flyers
> Promotional materials for use at participating sites
> Dedicated website promoting all participating museums with direct =20
> links to your websites
> What if you don't charge admission?
> You can still participate and benefit from new exposure! Consider =20
> offering everyone who brings in a coupon another promotion in =20
> exchange (for example: half-price off an event ticket, discount in =20
> the gift shop, reduced membership fees, etc.).
>
> You can also consider getting regional promotion for your site by =20
> offering a prize.
>
> What if you=92re not a CMA member?
> This opportunity is open to all museums and related institutions =20
> across Canada, whether they are CMA members or not.
>
> Sign up today!
> At this time, we need your commitment. This is what you need to do:
>
> Reply to this email, stating your interest in participating.
> CMA will send you the complete details and the Letter of Intent to =20
> Participate.
> You will need to complete the Letter and return it to the CMA by =20
> June 27, 2008.
> Don't miss this opportunity to reach out to Canadians across the =20
> country =96 even our Prime Minister eats breakfast!
>
>
> Questions?
>
> Naomi Grattan
> Director of Communications
> Canadian Museums Association
> 613-567-0099 x223
> ngrattan@museums.ca
> www.museums.ca
>
>
>
>
--Apple-Mail-46--40969910
Content-Transfer-Encoding: quoted-printable
Content-Type: text/html;
charset=WINDOWS-1252
<html><body style=3D"word-wrap: break-word; -webkit-nbsp-mode: space; =
-webkit-line-break: after-white-space; ">
Please accept this as our intent to participate<div><br></div><div>With =
best regards</div><div>Reid Shier</div><div><br></div><div><div =
style=3D"font-size: 11px; ">Director & Curator</div><div =
style=3D"font-size: 11px; ">Presentation House Gallery</div><div =
style=3D"font-size: 11px; ">333 Chesterfield Avenue</div><div =
style=3D"font-size: 11px; ">North Vancouver BC V7M 3G9</div><div =
style=3D"font-size: 11px; ">T 604 986 1351</div><div><span =
class=3D"Apple-style-span" style=3D"font-size: 11px; =
">www.presentationhousegall.com</span></div><div><font =
class=3D"Apple-style-span" size=3D"3"><span class=3D"Apple-style-span" =
style=3D"font-size: =
11px;"><br></span></font></div></div><div><br><div><div>On 7-May-08, at =
12:20 PM, <a =
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.bc=
.ca</a> wrote:</div><br class=3D"Apple-interchange-newline"><blockquote =
type=3D"cite"> -------- Original Message -------- <table =
class=3D"moz-email-headers-table" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0"> <tbody> <tr> <th align=3D"right" =
nowrap=3D"nowrap" valign=3D"baseline">Subject: </th> <td>CMA, =
Communiqu=E9: National Museum Campaign with Kellogg Canada =
[REF5360000773000007583]</td> </tr> <tr> <th align=3D"right" =
nowrap=3D"nowrap" valign=3D"baseline">Date: </th> <td>Wed, 07 May =
2008 14:46:00 -0400</td> </tr> <tr> <th align=3D"right" =
nowrap=3D"nowrap" valign=3D"baseline">From: </th> <td>Canadian =
Museums Association des mus=E9es canadiens <a =
class=3D"moz-txt-link-rfc2396E" =
href=3D"mailto:lmcconnell@museums.ca"><lmcconnell@museums.ca></a></td> =
</tr> </tbody> </table> <br> <br><p><br> </p> <font face=3D"Arial">May=
7, 2008 <br> <br> <br> <h2><font color=3D"#cb2128">National Museum =
Campaign with Kellogg Canada: <br> Sign up today!</font> </h2><p><br> =
<br> To all members; <br> <br> <strong><font color=3D"#000000">PLEASE =
forward to your marketing and communications staff.</font></strong> <br> =
<br> The CMA is pleased to announce an opportunity for all museums, =
galleries, zoos, heritage sites and related institutions across Canada =
to participate in a national marketing campaign with Kellogg Canada, =
planned for 2009. <br> <br> The goal for Kellogg's is to align their =
family of cereals with the social value of museums, and the family =
experience of shared time together =96 whether at the breakfast table, =
or walking through one of Canada's 2,500 museums, galleries, zoos, =
heritage sites, sport halls of fame, and more. <br> <br> This is a =
tremendous opportunity for a national public awareness campaign for =
museums, which we have never done as a sector before. It requires NO =
CASH commitment from you, and we are working hard to keep it as simple =
as possible. <br> <br> <strong><font color=3D"#cb2128">What is the =
promotion?</font></strong> <br> >=46rom April 1 to July 1 2009, Kellogg =
Canada will put a promotional coupon on <strong><font color=3D"#000000">3 =
million cereal boxes</font></strong> (both adult=92s and children=92s) =
across the country. <br> <br> The coupon will entitle the bearer to one =
free entry to a museum (to a maximum value of $10, one per family) when =
the bearer is accompanied by a full-fare paying adult. <br> <br> Kellogg =
Canada will launch a national media campaign highlighting museums as =
family destinations that will include: </p> <ul> <li><strong><font =
color=3D"#000000">National TV advertising for four weeks</font></strong> =
</li> <li>National promotions in grocery stores =96 reaching over 8 =
million adults </li> <li>On-pack branding (front and back) of 3 million =
cereal boxes </li> <li>Regionally targeted print advertising in grocery =
flyers </li> <li>Promotional materials for use at participating sites =
</li> <li>Dedicated website promoting all participating museums with =
direct links to your websites </li> </ul><p><strong><font =
color=3D"#cb2128">What if you don't charge admission?</font></strong> =
<br> You can still participate and benefit from new exposure! Consider =
offering everyone who brings in a coupon another promotion in exchange =
(for example: half-price off an event ticket, discount in the gift shop, =
reduced membership fees, etc.). <br> <br> You can also consider getting =
regional promotion for your site by offering a prize. <br> <br> =
<strong><font color=3D"#cb2128">What if you=92re not a CMA =
member?</font></strong> <br> This opportunity is open to all museums and =
related institutions across Canada, whether they are CMA members or not. =
<br> <br> <font color=3D"#cb2128"><strong>Sign up today!</strong></font> =
<br> At this time, we need your commitment. This is what you need to =
do:</p> <ul> <li>Reply to this email, stating your interest in =
participating. </li> <li>CMA will send you the complete details and the =
<strong><font color=3D"#000000">Letter of Intent to =
Participate</font></strong>. </li> <li>You will need to complete the =
Letter and return it to the CMA by <strong><font color=3D"#000000">June =
27, 2008</font></strong>. </li> </ul> <strong><font =
color=3D"#000000">Don't miss this opportunity to reach out to Canadians =
across the country =96 even our Prime Minister eats breakfast! <br> =
</font></strong><br> <h4><br> <font color=3D"#cb2128">Questions?</font> =
</h4><p><strong><font color=3D"#000000">Naomi Grattan</font></strong> =
<br> Director of Communications <br> Canadian Museums Association <br> =
613-567-0099 x223 <br> <a moz-do-not-send=3D"true" =
href=3D"mailto:ngrattan@museums.ca">ngrattan@museums.ca</a><br> <a =
moz-do-not-send=3D"true" =
href=3D"http://www.museums.ca">www.museums.ca</a></p><p>=A0<br> <br> =
<br> </p> </font> </blockquote></div><br><div> <span =
class=3D"Apple-style-span" style=3D"border-collapse: separate; =
border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; =
font-size: 12px; font-style: normal; font-variant: normal; font-weight: =
normal; letter-spacing: normal; line-height: normal; text-align: auto; =
-khtml-text-decorations-in-effect: none; text-indent: 0px; =
-apple-text-size-adjust: auto; text-transform: none; orphans: 2; =
white-space: normal; widows: 2; word-spacing: 0px; "><span =
class=3D"Apple-style-span" style=3D"border-collapse: separate; =
border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; =
font-size: 12px; font-style: normal; font-variant: normal; font-weight: =
normal; letter-spacing: normal; line-height: normal; text-align: auto; =
-khtml-text-decorations-in-effect: none; text-indent: 0px; =
-apple-text-size-adjust: auto; text-transform: none; orphans: 2; =
white-space: normal; widows: 2; word-spacing: 0px; "><span =
class=3D"Apple-style-span" style=3D"border-collapse: separate; =
border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; =
font-size: 12px; font-style: normal; font-variant: normal; font-weight: =
normal; letter-spacing: normal; line-height: normal; text-align: auto; =
-khtml-text-decorations-in-effect: none; text-indent: 0px; =
-apple-text-size-adjust: auto; text-transform: none; orphans: 2; =
white-space: normal; widows: 2; word-spacing: 0px; "><span =
class=3D"Apple-style-span" style=3D"border-collapse: separate; =
border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; =
font-size: 12px; font-style: normal; font-variant: normal; font-weight: =
normal; letter-spacing: normal; line-height: normal; text-align: auto; =
-khtml-text-decorations-in-effect: none; text-indent: 0px; =
-apple-text-size-adjust: auto; text-transform: none; orphans: 2; =
white-space: normal; widows: 2; word-spacing: 0px; "><div =
style=3D"font-size: 11px; "><br></div><div><br =
class=3D"khtml-block-placeholder"></div><br =
class=3D"Apple-interchange-newline"></span></span></span></span> =
</div><br></div></body></html>=
--Apple-Mail-46--40969910--