[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg Canada
bcma-l@museumsassn.bc.ca
bcma-l@museumsassn.bc.ca
Thu, 8 May 2008 10:36:24 -0700
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Dear Naomi
Thank you for your Kelloggs promo email. The Sooke Region Museum, Sooke, B C
would like to participate in the promotion, and would like to receive a copy
of your letter of intent. Thanks, Elida Peers.
-----Original Message-----
From: bcma-l-admin@museumsassn.bc.ca
[mailto:bcma-l-admin@museumsassn.bc.ca]
Sent: Wednesday, May 07, 2008 2:08 PM
To: bcma-l@museumsassn.bc.ca
Subject: Re: [Bcma-l] CMA, Communique: National Museum Campaign with
Kellogg Canada
Please accept this as our intent to participate
With best regards
Reid Shier
Director & Curator
Presentation House Gallery
333 Chesterfield Avenue
North Vancouver BC V7M 3G9
T 604 986 1351
www.presentationhousegall.com
On 7-May-08, at 12:20 PM, bcma-l-admin@museumsassn.bc.ca wrote:
-------- Original Message -------- Subject: CMA, Communiqué: National
Museum Campaign with Kellogg Canada [REF5360000773000007583]
Date: Wed, 07 May 2008 14:46:00 -0400
From: Canadian Museums Association des musées canadiens
<lmcconnell@museums.ca>
May 7, 2008
National Museum Campaign with Kellogg Canada:
Sign up today!
To all members;
PLEASE forward to your marketing and communications staff.
The CMA is pleased to announce an opportunity for all museums,
galleries, zoos, heritage sites and related institutions across Canada to
participate in a national marketing campaign with Kellogg Canada, planned
for 2009.
The goal for Kellogg's is to align their family of cereals with the
social value of museums, and the family experience of shared time together –
whether at the breakfast table, or walking through one of Canada's 2,500
museums, galleries, zoos, heritage sites, sport halls of fame, and more.
This is a tremendous opportunity for a national public awareness
campaign for museums, which we have never done as a sector before. It
requires NO CASH commitment from you, and we are working hard to keep it as
simple as possible.
What is the promotion?
>From April 1 to July 1 2009, Kellogg Canada will put a promotional
coupon on 3 million cereal boxes (both adult’s and children’s) across the
country.
The coupon will entitle the bearer to one free entry to a museum (to a
maximum value of $10, one per family) when the bearer is accompanied by a
full-fare paying adult.
Kellogg Canada will launch a national media campaign highlighting
museums as family destinations that will include:
a.. National TV advertising for four weeks
b.. National promotions in grocery stores – reaching over 8 million
adults
c.. On-pack branding (front and back) of 3 million cereal boxes
d.. Regionally targeted print advertising in grocery flyers
e.. Promotional materials for use at participating sites
f.. Dedicated website promoting all participating museums with direct
links to your websites
What if you don't charge admission?
You can still participate and benefit from new exposure! Consider
offering everyone who brings in a coupon another promotion in exchange (for
example: half-price off an event ticket, discount in the gift shop, reduced
membership fees, etc.).
You can also consider getting regional promotion for your site by
offering a prize.
What if you’re not a CMA member?
This opportunity is open to all museums and related institutions across
Canada, whether they are CMA members or not.
Sign up today!
At this time, we need your commitment. This is what you need to do:
a.. Reply to this email, stating your interest in participating.
b.. CMA will send you the complete details and the Letter of Intent to
Participate.
c.. You will need to complete the Letter and return it to the CMA by
June 27, 2008.
Don't miss this opportunity to reach out to Canadians across the
country – even our Prime Minister eats breakfast!
Questions?
Naomi Grattan
Director of Communications
Canadian Museums Association
613-567-0099 x223
ngrattan@museums.ca
www.museums.ca
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<DIV><SPAN class=3D807513217-08052008><FONT face=3DArial color=3D#0000ff =
size=3D2>Dear=20
Naomi</FONT></SPAN></DIV>
<DIV><SPAN class=3D807513217-08052008><FONT face=3DArial color=3D#0000ff =
size=3D2>Thank=20
you for your Kelloggs promo email. The Sooke Region Museum, Sooke, B=20
C would like to participate in the promotion, and would like to =
receive a=20
copy of your letter of intent. Thanks, Elida Peers.</FONT></SPAN></DIV>
<BLOCKQUOTE dir=3Dltr style=3D"MARGIN-RIGHT: 0px">
<DIV class=3DOutlookMessageHeader dir=3Dltr align=3Dleft><FONT =
face=3DTahoma=20
size=3D2>-----Original Message-----<BR><B>From:</B>=20
bcma-l-admin@museumsassn.bc.ca=20
[mailto:bcma-l-admin@museumsassn.bc.ca]<BR><B>Sent:</B> Wednesday, May =
07,=20
2008 2:08 PM<BR><B>To:</B> bcma-l@museumsassn.bc.ca<BR><B>Subject:</B> =
Re:=20
[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg=20
Canada<BR><BR></FONT></DIV>Please accept this as our intent to =
participate
<DIV><BR></DIV>
<DIV>With best regards</DIV>
<DIV>Reid Shier</DIV>
<DIV><BR></DIV>
<DIV>
<DIV style=3D"FONT-SIZE: 11px">Director & Curator</DIV>
<DIV style=3D"FONT-SIZE: 11px">Presentation House Gallery</DIV>
<DIV style=3D"FONT-SIZE: 11px">333 Chesterfield Avenue</DIV>
<DIV style=3D"FONT-SIZE: 11px">North Vancouver BC V7M 3G9</DIV>
<DIV style=3D"FONT-SIZE: 11px">T 604 986 1351</DIV>
<DIV><SPAN class=3DApple-style-span=20
style=3D"FONT-SIZE: 11px">www.presentationhousegall.com</SPAN></DIV>
<DIV><FONT class=3DApple-style-span size=3D3><SPAN =
class=3DApple-style-span=20
style=3D"FONT-SIZE: 11px"><BR></SPAN></FONT></DIV></DIV>
<DIV><BR>
<DIV>
<DIV>On 7-May-08, at 12:20 PM, <A=20
=
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.b=
c.ca</A>=20
wrote:</DIV><BR class=3DApple-interchange-newline>
<BLOCKQUOTE type=3D"cite">-------- Original Message --------=20
<TABLE class=3Dmoz-email-headers-table cellSpacing=3D0 =
cellPadding=3D0 border=3D0>
<TBODY>
<TR>
<TH vAlign=3Dbaseline noWrap align=3Dright>Subject: </TH>
<TD>CMA, Communiqu=E9: National Museum Campaign with Kellogg =
Canada=20
[REF5360000773000007583]</TD></TR>
<TR>
<TH vAlign=3Dbaseline noWrap align=3Dright>Date: </TH>
<TD>Wed, 07 May 2008 14:46:00 -0400</TD></TR>
<TR>
<TH vAlign=3Dbaseline noWrap align=3Dright>From: </TH>
<TD>Canadian Museums Association des mus=E9es canadiens <A=20
class=3Dmoz-txt-link-rfc2396E=20
=
href=3D"mailto:lmcconnell@museums.ca"><lmcconnell@museums.ca></A></=
TD></TR></TBODY></TABLE><BR><BR>
<P><BR></P><FONT face=3DArial>May 7, 2008 <BR><BR><BR>
<H2><FONT color=3D#cb2128>National Museum Campaign with Kellogg =
Canada:=20
<BR>Sign up today!</FONT> </H2>
<P><BR><BR>To all members; <BR><BR><STRONG><FONT =
color=3D#000000>PLEASE=20
forward to your marketing and communications staff.</FONT></STRONG>=20
<BR><BR>The CMA is pleased to announce an opportunity for all =
museums,=20
galleries, zoos, heritage sites and related institutions across =
Canada to=20
participate in a national marketing campaign with Kellogg Canada, =
planned=20
for 2009. <BR><BR>The goal for Kellogg's is to align their family of =
cereals=20
with the social value of museums, and the family experience of =
shared time=20
together =96 whether at the breakfast table, or walking through one =
of=20
Canada's 2,500 museums, galleries, zoos, heritage sites, sport halls =
of=20
fame, and more. <BR><BR>This is a tremendous opportunity for a =
national=20
public awareness campaign for museums, which we have never done as a =
sector=20
before. It requires NO CASH commitment from you, and we are working =
hard to=20
keep it as simple as possible. <BR><BR><STRONG><FONT =
color=3D#cb2128>What is=20
the promotion?</FONT></STRONG> <BR>>From April 1 to July 1 2009, =
Kellogg=20
Canada will put a promotional coupon on <STRONG><FONT =
color=3D#000000>3=20
million cereal boxes</FONT></STRONG> (both adult=92s and =
children=92s) across=20
the country. <BR><BR>The coupon will entitle the bearer to one free =
entry to=20
a museum (to a maximum value of $10, one per family) when the bearer =
is=20
accompanied by a full-fare paying adult. <BR><BR>Kellogg Canada will =
launch=20
a national media campaign highlighting museums as family =
destinations that=20
will include: </P>
<UL>
<LI><STRONG><FONT color=3D#000000>National TV advertising for four =
weeks</FONT></STRONG>=20
<LI>National promotions in grocery stores =96 reaching over 8 =
million adults=20
<LI>On-pack branding (front and back) of 3 million cereal boxes=20
<LI>Regionally targeted print advertising in grocery flyers=20
<LI>Promotional materials for use at participating sites=20
<LI>Dedicated website promoting all participating museums with =
direct=20
links to your websites </LI></UL>
<P><STRONG><FONT color=3D#cb2128>What if you don't charge=20
admission?</FONT></STRONG> <BR>You can still participate and benefit =
from=20
new exposure! Consider offering everyone who brings in a coupon =
another=20
promotion in exchange (for example: half-price off an event ticket, =
discount=20
in the gift shop, reduced membership fees, etc.). <BR><BR>You can =
also=20
consider getting regional promotion for your site by offering a =
prize.=20
<BR><BR><STRONG><FONT color=3D#cb2128>What if you=92re not a CMA=20
member?</FONT></STRONG> <BR>This opportunity is open to all museums =
and=20
related institutions across Canada, whether they are CMA members or =
not.=20
<BR><BR><FONT color=3D#cb2128><STRONG>Sign up today!</STRONG></FONT> =
<BR>At=20
this time, we need your commitment. This is what you need to do:</P>
<UL>
<LI>Reply to this email, stating your interest in participating.=20
<LI>CMA will send you the complete details and the <STRONG><FONT=20
color=3D#000000>Letter of Intent to Participate</FONT></STRONG>.=20
<LI>You will need to complete the Letter and return it to the CMA =
by=20
<STRONG><FONT color=3D#000000>June 27, 2008</FONT></STRONG>.=20
</LI></UL><STRONG><FONT color=3D#000000>Don't miss this opportunity =
to reach=20
out to Canadians across the country =96 even our Prime Minister eats =
breakfast! <BR></FONT></STRONG><BR>
<H4><BR><FONT color=3D#cb2128>Questions?</FONT> </H4>
<P><STRONG><FONT color=3D#000000>Naomi Grattan</FONT></STRONG> =
<BR>Director of=20
Communications <BR>Canadian Museums Association <BR>613-567-0099 =
x223 <BR><A=20
href=3D"mailto:ngrattan@museums.ca"=20
moz-do-not-send=3D"true">ngrattan@museums.ca</A><BR><A=20
href=3D"http://www.museums.ca" =
moz-do-not-send=3D"true">www.museums.ca</A></P>
<P><BR><BR><BR> </P></FONT></BLOCKQUOTE></DIV><BR>
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