[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg Canada

Wed, 07 May 2008 18:25:12 -0700

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Canada does not produce cereals.
Historians might wonder why.

Or, recall how Canadian farmers were driven into bankruptcy by heavy =20
government subsidies for their American counter parts south of the =20
border. Or why, Burlington and Northern ( who's southern terminus is =20
Fort Lauderdale; the largest collection of grain elevators on earth ) =20=

then acquired C.N. Rail.

Worth looking into before deciding I think.

Personally, I won't be dressing up as Ronald McDonald any time soon, =20
but, can recommend " Kelloggs Raisin Bran?"

Allen Patten
Point Ellice House Museum
Canada

On 7-May-08, at 4:03 PM, bcma-l-admin@museumsassn.bc.ca wrote:

> I wonder if such partnerships with international conglomerates are =20
> the wave of the future?I am generally in favor of doing what it =20
> takes to get more people into our space but I am also suspicious of =20=

> corporate commercialism and how it caters to and  exploits feel =20
> good stuff to enhance their own image and thus sell more product.
> Somehow, I don't think they are doing this to advance culture and =20
> the history of Canada.
>
> 2008/5/7 <bcma-l-admin@museumsassn.bc.ca>:
> I could be getting cereals confused, but I recall that they did a =20
> similar campaign with bowling. Movies, too. My kids are all over =20
> those things to convince me to buy those cereals! Seems like a good =20=

> idea to generate family visits from non-member families.
>
>
> Cheerio (!),
>
>
> Brenda Weatherston
>
>
> From: bcma-l-admin@museumsassn.bc.ca [mailto:bcma-l-=20
> admin@museumsassn.bc.ca]
> Sent: Wednesday, May 07, 2008 12:20 PM
> To: BCMA-L
> Subject: [Bcma-l] CMA, Communique: National Museum Campaign with =20
> Kellogg Canada
>
>
> -------- Original Message --------
>
> Subject:
>
> CMA, Communiqu=E9: National Museum Campaign with Kellogg Canada =20
> [REF5360000773000007583]
>
> Date:
>
> Wed, 07 May 2008 14:46:00 -0400
>
> From:
>
> Canadian Museums Association des mus=E9es canadiens =20
> <lmcconnell@museums.ca>
>
>
>
> May 7, 2008
>
>
> National Museum Campaign with Kellogg Canada:
> Sign up today!
>
>
>
> To all members;
>
> PLEASE forward to your marketing and communications staff.
>
> The CMA is pleased to announce an opportunity for all museums, =20
> galleries, zoos, heritage sites and related institutions across =20
> Canada to participate in a national marketing campaign with Kellogg =20=

> Canada, planned for 2009.
>
> The goal for Kellogg's is to align their family of cereals with the =20=

> social value of museums, and the family experience of shared time =20
> together =96 whether at the breakfast table, or walking through one =20=

> of Canada's 2,500 museums, galleries, zoos, heritage sites, sport =20
> halls of fame, and more.
>
> This is a tremendous opportunity for a national public awareness =20
> campaign for museums, which we have never done as a sector before. =20
> It requires NO CASH commitment from you, and we are working hard to =20=

> keep it as simple as possible.
>
> What is the promotion?
> >=46rom April 1 to July 1 2009, Kellogg Canada will put a promotional =20=

> coupon on 3 million cereal boxes (both adult's and children's) =20
> across the country.
>
> The coupon will entitle the bearer to one free entry to a museum =20
> (to a maximum value of $10, one per family) when the bearer is =20
> accompanied by a full-fare paying adult.
>
> Kellogg Canada will launch a national media campaign highlighting =20
> museums as family destinations that will include:
>
> National TV advertising for four weeks
> National promotions in grocery stores =96 reaching over 8 million =
adults
> On-pack branding (front and back) of 3 million cereal boxes
> Regionally targeted print advertising in grocery flyers
> Promotional materials for use at participating sites
> Dedicated website promoting all participating museums with direct =20
> links to your websites
> What if you don't charge admission?
> You can still participate and benefit from new exposure! Consider =20
> offering everyone who brings in a coupon another promotion in =20
> exchange (for example: half-price off an event ticket, discount in =20
> the gift shop, reduced membership fees, etc.).
>
> You can also consider getting regional promotion for your site by =20
> offering a prize.
>
> What if you're not a CMA member?
> This opportunity is open to all museums and related institutions =20
> across Canada, whether they are CMA members or not.
>
> Sign up today!
> At this time, we need your commitment. This is what you need to do:
>
> Reply to this email, stating your interest in participating.
> CMA will send you the complete details and the Letter of Intent to =20
> Participate.
> You will need to complete the Letter and return it to the CMA by =20
> June 27, 2008.
> Don't miss this opportunity to reach out to Canadians across the =20
> country =96 even our Prime Minister eats breakfast!
>
>
> Questions?
>
> Naomi Grattan
> Director of Communications
> Canadian Museums Association
> 613-567-0099 x223
> ngrattan@museums.ca
> www.museums.ca
>
>
>
>
>
>
>
> --=20
> Larry A. Ewashen
> Doukhobor Discovery Centre
> 112 Heritage Way
> Castlegar BC V1N 4M5
> www.Doukhobor-Museum.org
> 250-365-5327

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<HTML><BODY style=3D"word-wrap: break-word; -khtml-nbsp-mode: space; =
-khtml-line-break: after-white-space; ">Canada does not produce =
cereals.<DIV>Historians might wonder why.</DIV><DIV><BR =
class=3D"khtml-block-placeholder"></DIV><DIV>Or, recall how Canadian =
farmers were driven into=A0bankruptcy by heavy government subsidies for =
their American counter parts south of the border.=A0Or why, Burlington =
and Northern ( who's southern terminus is Fort Lauderdale; the largest =
collection of grain elevators on earth ) then acquired=A0C.N. =
Rail.</DIV><DIV><BR class=3D"khtml-block-placeholder"></DIV><DIV>Worth =
looking into before deciding I think.</DIV><DIV><BR =
class=3D"khtml-block-placeholder"></DIV><DIV>Personally, I won't be =
dressing up as Ronald McDonald any time soon, but, can recommend " =
Kelloggs Raisin Bran?"=A0</DIV><DIV><BR =
class=3D"khtml-block-placeholder"></DIV><DIV>Allen =
Patten</DIV><DIV>Point Ellice House Museum</DIV><DIV>Canada<DIV><BR =
class=3D"khtml-block-placeholder"></DIV><DIV><BR =
class=3D"khtml-block-placeholder"></DIV><DIV><BR =
class=3D"khtml-block-placeholder"></DIV><DIV><BR =
class=3D"khtml-block-placeholder"></DIV><DIV><BR><DIV><DIV>On 7-May-08, =
at 4:03 PM, <A =
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.bc=
.ca</A> wrote:</DIV><BR class=3D"Apple-interchange-newline"><BLOCKQUOTE =
type=3D"cite"><DIV>I wonder if such partnerships with international =
conglomerates are the wave of the future?I am generally in=A0favor of =
doing what it takes to get more people into our space but I am also =
suspicious of corporate commercialism and how it caters to and=A0 =
exploits feel good stuff to enhance their own image and thus sell more =
product.</DIV> <DIV>Somehow, I don't think they are doing this to =
advance culture and the history of Canada.=A0<BR><BR></DIV> <DIV =
class=3D"gmail_quote">2008/5/7 &lt;<A =
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.bc=
.ca</A>&gt;:<BR> <BLOCKQUOTE class=3D"gmail_quote" style=3D"PADDING-LEFT: =
1ex; MARGIN: 0px 0px 0px 0.8ex; BORDER-LEFT: #ccc 1px solid"> <DIV =
lang=3D"EN-US" vlink=3D"blue" link=3D"blue" bgcolor=3D"white"> =
<DIV><P><FONT face=3D"Tahoma" color=3D"blue" size=3D"2"><SPAN =
style=3D"FONT-SIZE: 11pt; COLOR: blue; FONT-FAMILY: Tahoma">I could be =
getting cereals confused, but I recall that they did a similar campaign =
with bowling. Movies, too. My kids are all over those things to convince =
me to buy those cereals! Seems like a good idea to generate family =
visits from non-member families.</SPAN></FONT></P><DIV><FONT =
face=3D"Tahoma" color=3D"blue" size=3D"2"><SPAN style=3D"FONT-SIZE: =
11pt; COLOR: blue; FONT-FAMILY: Tahoma">=A0</SPAN></FONT><BR =
class=3D"khtml-block-placeholder"></DIV><P><FONT face=3D"Tahoma" =
color=3D"blue" size=3D"2"><SPAN style=3D"FONT-SIZE: 11pt; COLOR: blue; =
FONT-FAMILY: Tahoma">Cheerio (!),</SPAN></FONT></P><DIV><FONT =
face=3D"Tahoma" color=3D"blue" size=3D"2"><SPAN style=3D"FONT-SIZE: =
11pt; COLOR: blue; FONT-FAMILY: Tahoma">=A0</SPAN></FONT><BR =
class=3D"khtml-block-placeholder"></DIV><P><FONT face=3D"Tahoma" =
color=3D"blue" size=3D"2"><SPAN style=3D"FONT-SIZE: 11pt; COLOR: blue; =
FONT-FAMILY: Tahoma">Brenda Weatherston</SPAN></FONT></P><DIV><FONT =
face=3D"Tahoma" color=3D"blue" size=3D"2"><SPAN style=3D"FONT-SIZE: =
11pt; COLOR: blue; FONT-FAMILY: Tahoma">=A0</SPAN></FONT><BR =
class=3D"khtml-block-placeholder"></DIV> <DIV> <DIV style=3D"TEXT-ALIGN: =
center" align=3D"center"><FONT face=3D"Times New Roman" color=3D"black" =
size=3D"3"><SPAN style=3D"FONT-SIZE: 12pt; COLOR: windowtext"> <HR =
align=3D"center" width=3D"100%" size=3D"2"> =
</SPAN></FONT></DIV><P><B><FONT face=3D"Tahoma" color=3D"black" =
size=3D"2"><SPAN style=3D"FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: =
windowtext; FONT-FAMILY: Tahoma">From:</SPAN></FONT></B><FONT =
face=3D"Tahoma" color=3D"black" size=3D"2"><SPAN style=3D"FONT-SIZE: =
10pt; COLOR: windowtext; FONT-FAMILY: Tahoma"> <A =
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca" =
target=3D"_blank">bcma-l-admin@museumsassn.bc.ca</A> [mailto:<A =
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca" =
target=3D"_blank">bcma-l-admin@museumsassn.bc.ca</A>] <BR> <B><SPAN =
style=3D"FONT-WEIGHT: bold">Sent:</SPAN></B> Wednesday, May 07, 2008 =
12:20 PM<BR><B><SPAN style=3D"FONT-WEIGHT: bold">To:</SPAN></B> =
BCMA-L<BR><B><SPAN style=3D"FONT-WEIGHT: bold">Subject:</SPAN></B> =
[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg =
Canada</SPAN></FONT><FONT color=3D"black"><SPAN style=3D"COLOR: =
windowtext"></SPAN></FONT></P> </DIV> <DIV> <DIV></DIV> <DIV =
class=3D"Wj3C7c"><DIV><FONT face=3D"Times New Roman" color=3D"black" =
size=3D"3"><SPAN style=3D"FONT-SIZE: 12pt">=A0</SPAN></FONT><BR =
class=3D"khtml-block-placeholder"></DIV><P><FONT face=3D"Times New =
Roman" color=3D"black" size=3D"3"><SPAN style=3D"FONT-SIZE: =
12pt">-------- Original Message -------- </SPAN></FONT></P> <TABLE =
cellspacing=3D"0" cellpadding=3D"0" border=3D"0"> <TBODY><TR><TD =
style=3D"PADDING-RIGHT: 0in; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; =
PADDING-TOP: 0in" valign=3D"top" nowrap=3D""><P style=3D"TEXT-ALIGN: =
right" align=3D"right"><B><FONT face=3D"Times New Roman" color=3D"black" =
size=3D"3"><SPAN style=3D"FONT-WEIGHT: bold; FONT-SIZE: 12pt">Subject: =
</SPAN></FONT></B></P></TD><TD style=3D"PADDING-RIGHT: 0in; =
PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; PADDING-TOP: 0in"><P><FONT =
face=3D"Times New Roman" color=3D"black" size=3D"3"><SPAN =
style=3D"FONT-SIZE: 12pt">CMA, Communiqu=E9: National Museum Campaign =
with Kellogg Canada =
[REF5360000773000007583]</SPAN></FONT></P></TD></TR><TR><TD =
style=3D"PADDING-RIGHT: 0in; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; =
PADDING-TOP: 0in" valign=3D"top" nowrap=3D""><P style=3D"TEXT-ALIGN: =
right" align=3D"right"><B><FONT face=3D"Times New Roman" color=3D"black" =
size=3D"3"><SPAN style=3D"FONT-WEIGHT: bold; FONT-SIZE: 12pt">Date: =
</SPAN></FONT></B></P></TD><TD style=3D"PADDING-RIGHT: 0in; =
PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; PADDING-TOP: 0in"><P><FONT =
face=3D"Times New Roman" color=3D"black" size=3D"3"><SPAN =
style=3D"FONT-SIZE: 12pt">Wed, 07 May 2008 14:46:00 =
-0400</SPAN></FONT></P></TD></TR><TR><TD style=3D"PADDING-RIGHT: 0in; =
PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; PADDING-TOP: 0in" valign=3D"top" =
nowrap=3D""><P style=3D"TEXT-ALIGN: right" align=3D"right"><B><FONT =
face=3D"Times New Roman" color=3D"black" size=3D"3"><SPAN =
style=3D"FONT-WEIGHT: bold; FONT-SIZE: 12pt">From: =
</SPAN></FONT></B></P></TD><TD style=3D"PADDING-RIGHT: 0in; =
PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; PADDING-TOP: 0in"><P><FONT =
face=3D"Times New Roman" color=3D"black" size=3D"3"><SPAN =
style=3D"FONT-SIZE: 12pt">Canadian Museums Association des mus=E9es =
canadiens <A href=3D"mailto:lmcconnell@museums.ca" =
target=3D"_blank">&lt;lmcconnell@museums.ca&gt;</A></SPAN></FONT></P> =
</TD></TR></TBODY></TABLE><DIV style=3D"margin-bottom: 12pt; "><FONT =
face=3D"Times New Roman" color=3D"black" size=3D"3"><SPAN =
style=3D"FONT-SIZE: 12pt">=A0</SPAN></FONT><BR =
class=3D"khtml-block-placeholder"></DIV><DIV><FONT face=3D"Times New =
Roman" color=3D"black" size=3D"3"><SPAN style=3D"FONT-SIZE: =
12pt">=A0</SPAN></FONT><BR class=3D"khtml-block-placeholder"></DIV><P =
style=3D"MARGIN-BOTTOM: 12pt"><FONT face=3D"Arial" color=3D"black" =
size=3D"3"><SPAN style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">May 7, =
2008 <BR><BR></SPAN></FONT></P> <H2><B><FONT face=3D"Arial" =
color=3D"#cb2128" size=3D"5"><SPAN style=3D"FONT-SIZE: 18pt; COLOR: =
#cb2128; FONT-FAMILY: Arial">National</SPAN></FONT></B><FONT =
face=3D"Arial" color=3D"#cb2128"><SPAN style=3D"COLOR: #cb2128; =
FONT-FAMILY: Arial"> Museum Campaign with Kellogg Canada: <BR> Sign up =
today!</SPAN></FONT><FONT face=3D"Arial"><SPAN style=3D"FONT-FAMILY: =
Arial"> </SPAN></FONT></H2><P><FONT face=3D"Arial" color=3D"black" =
size=3D"3"><SPAN style=3D"FONT-SIZE: 12pt; FONT-FAMILY: =
Arial"><BR><BR>To all members; <BR><BR><STRONG><B><FONT =
face=3D"Arial"><SPAN style=3D"FONT-FAMILY: Arial">PLEASE forward to your =
marketing and communications staff.</SPAN></FONT></B></STRONG> <BR> =
<BR>The CMA is pleased to announce an opportunity for all museums, =
galleries, zoos, heritage sites and related institutions across Canada =
to participate in a national marketing campaign with Kellogg Canada, =
planned for 2009. <BR> <BR>The goal for Kellogg's is to align their =
family of cereals with the social value of museums, and the family =
experience of shared time together =96 whether at the breakfast table, =
or walking through one of Canada's 2,500 museums, galleries, zoos, =
heritage sites, sport halls of fame, and more. <BR> <BR>This is a =
tremendous opportunity for a national public awareness campaign for =
museums, which we have never done as a sector before. It requires NO =
CASH commitment from you, and we are working hard to keep it as simple =
as possible. <BR> <BR></SPAN></FONT><STRONG><B><FONT face=3D"Arial" =
color=3D"#cb2128"><SPAN style=3D"COLOR: #cb2128; FONT-FAMILY: =
Arial">What is the promotion?</SPAN></FONT></B></STRONG><FONT =
face=3D"Arial"><SPAN style=3D"FONT-FAMILY: Arial"> <BR>&gt;=46rom April =
1 to July 1 2009, Kellogg Canada will put a promotional coupon on =
<STRONG><B><FONT face=3D"Arial"><SPAN style=3D"FONT-FAMILY: Arial">3 =
million cereal boxes</SPAN></FONT></B></STRONG> (both adult's and =
children's) across the country. <BR> <BR>The coupon will entitle the =
bearer to one free entry to a museum (to a maximum value of $10, one per =
family) when the bearer is accompanied by a full-fare paying adult. =
<BR><BR>Kellogg Canada will launch a national media campaign =
highlighting museums as family destinations that will include: =
</SPAN></FONT></P> <UL type=3D"disc"> <LI><STRONG><B><FONT face=3D"Arial" =
color=3D"black" size=3D"3"><SPAN style=3D"FONT-SIZE: 12pt; FONT-FAMILY: =
Arial">National TV advertising for four =
weeks</SPAN></FONT></B></STRONG><FONT face=3D"Arial"><SPAN =
style=3D"FONT-FAMILY: Arial"> </SPAN></FONT></LI> <LI><FONT face=3D"Arial"=
 color=3D"black" size=3D"3"><SPAN style=3D"FONT-SIZE: 12pt; FONT-FAMILY: =
Arial">National promotions in grocery stores =96 reaching over 8 million =
adults </SPAN></FONT></LI> <LI><FONT face=3D"Arial" color=3D"black" =
size=3D"3"><SPAN style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">On-pack =
branding (front and back) of 3 million cereal boxes </SPAN></FONT></LI> =
<LI><FONT face=3D"Arial" color=3D"black" size=3D"3"><SPAN =
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Regionally targeted print =
advertising in grocery flyers </SPAN></FONT></LI> <LI><FONT face=3D"Arial"=
 color=3D"black" size=3D"3"><SPAN style=3D"FONT-SIZE: 12pt; FONT-FAMILY: =
Arial">Promotional materials for use at participating sites =
</SPAN></FONT></LI> <LI><FONT face=3D"Arial" color=3D"black" =
size=3D"3"><SPAN style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Dedicated =
website promoting all participating museums with direct links to your =
websites </SPAN></FONT></LI></UL><P><STRONG><B><FONT face=3D"Arial" =
color=3D"#cb2128" size=3D"3"><SPAN style=3D"FONT-SIZE: 12pt; COLOR: =
#cb2128; FONT-FAMILY: Arial">What if you don't charge =
admission?</SPAN></FONT></B></STRONG><FONT face=3D"Arial"><SPAN =
style=3D"FONT-FAMILY: Arial"> <BR> You can still participate and benefit =
from new exposure! Consider offering everyone who brings in a coupon =
another promotion in exchange (for example: half-price off an event =
ticket, discount in the gift shop, reduced membership fees, etc.). <BR> =
<BR>You can also consider getting regional promotion for your site by =
offering a prize. <BR><BR></SPAN></FONT><STRONG><B><FONT face=3D"Arial" =
color=3D"#cb2128"><SPAN style=3D"COLOR: #cb2128; FONT-FAMILY: =
Arial">What if you're not a CMA member?</SPAN></FONT></B></STRONG><FONT =
face=3D"Arial"><SPAN style=3D"FONT-FAMILY: Arial"> <BR> This opportunity =
is open to all museums and related institutions across Canada, whether =
they are CMA members or not. <BR><BR></SPAN></FONT><STRONG><B><FONT =
face=3D"Arial" color=3D"#cb2128"><SPAN style=3D"COLOR: #cb2128; =
FONT-FAMILY: Arial">Sign up today!</SPAN></FONT></B></STRONG><FONT =
face=3D"Arial"><SPAN style=3D"FONT-FAMILY: Arial"> <BR> At this time, we =
need your commitment. This is what you need to do:</SPAN></FONT></P> <UL =
type=3D"disc"> <LI><FONT face=3D"Arial" color=3D"black" size=3D"3"><SPAN =
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Reply to this email, =
stating your interest in participating. </SPAN></FONT></LI> <LI><FONT =
face=3D"Arial" color=3D"black" size=3D"3"><SPAN style=3D"FONT-SIZE: =
12pt; FONT-FAMILY: Arial">CMA will send you the complete details and the =
<STRONG><B><FONT face=3D"Arial"><SPAN style=3D"FONT-FAMILY: =
Arial">Letter of Intent to Participate</SPAN></FONT></B></STRONG>. =
</SPAN></FONT></LI> <LI><FONT face=3D"Arial" color=3D"black" =
size=3D"3"><SPAN style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">You will =
need to complete the Letter and return it to the CMA by <STRONG><B><FONT =
face=3D"Arial"><SPAN style=3D"FONT-FAMILY: Arial">June 27, =
2008</SPAN></FONT></B></STRONG>. </SPAN></FONT></LI> </UL><P =
style=3D"MARGIN-BOTTOM: 12pt"><STRONG><B><FONT face=3D"Arial" =
color=3D"black" size=3D"3"><SPAN style=3D"FONT-SIZE: 12pt; FONT-FAMILY: =
Arial">Don't miss this opportunity to reach out to Canadians across the =
country =96 even our Prime Minister eats breakfast! =
</SPAN></FONT></B></STRONG><FONT face=3D"Arial"><SPAN =
style=3D"FONT-FAMILY: Arial"></SPAN></FONT></P> <H4><B><FONT =
face=3D"Arial" color=3D"black" size=3D"3"><SPAN style=3D"FONT-SIZE: =
12pt; FONT-FAMILY: Arial"><BR></SPAN></FONT></B><FONT face=3D"Arial" =
color=3D"#cb2128"><SPAN style=3D"COLOR: #cb2128; FONT-FAMILY: =
Arial">Questions?</SPAN></FONT><FONT face=3D"Arial"><SPAN =
style=3D"FONT-FAMILY: Arial"> </SPAN></FONT></H4><P><STRONG><B><FONT =
face=3D"Arial" color=3D"black" size=3D"3"><SPAN style=3D"FONT-SIZE: =
12pt; FONT-FAMILY: Arial">Naomi Grattan</SPAN></FONT></B></STRONG><FONT =
face=3D"Arial"><SPAN style=3D"FONT-FAMILY: Arial"> <BR>Director of =
Communications <BR> Canadian Museums Association <BR>613-567-0099 x223 =
<BR><A href=3D"mailto:ngrattan@museums.ca" =
target=3D"_blank">ngrattan@museums.ca</A><BR><A =
href=3D"http://www.museums.ca/" =
target=3D"_blank">www.museums.ca</A></SPAN></FONT></P><P =
style=3D"MARGIN-BOTTOM: 12pt"><FONT face=3D"Arial" color=3D"black" =
size=3D"3"><SPAN style=3D"FONT-SIZE: 12pt; FONT-FAMILY: =
Arial">=A0<BR><BR></SPAN></FONT></P></DIV></DIV></DIV></DIV></BLOCKQUOTE><=
/DIV><BR><BR clear=3D"all"><BR>-- <BR> Larry A. Ewashen<BR>Doukhobor =
Discovery Centre<BR>112 Heritage Way<BR>Castlegar BC V1N 4M5<BR><A =
href=3D"http://www.Doukhobor-Museum.org">www.Doukhobor-Museum.org</A><BR>2=
50-365-5327</BLOCKQUOTE></DIV><BR></DIV></DIV></BODY></HTML>=

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