[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg Canada
bcma-l@museumsassn.bc.ca
bcma-l@museumsassn.bc.ca
Thu, 15 May 2008 13:37:02 -0700
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Greetings Jim,
The BC Interior Forestry in Revelstoke can think of more reasons to go =
with the Kellog's proposal, taking it at face value at this time, than =
not, so we will sign up.
Cheers,
Steve Bender,
Manager,
BC Interior Forestry Museum
Box 419 (5205 Hwy. 23 N.) =20
Revelstoke BC V0E 2S0
Ph. 250 837 8078 Fx. same
forestrymuseumrev@telus.net
----- Original Message -----=20
From: bcma-l-admin@museumsassn.bc.ca=20
To: bcma-l@museumsassn.bc.ca=20
Sent: Wednesday, May 07, 2008 6:25 PM
Subject: Re: [Bcma-l] CMA, Communique: National Museum Campaign with =
Kellogg Canada
Canada does not produce cereals.
Historians might wonder why.
Or, recall how Canadian farmers were driven into bankruptcy by heavy =
government subsidies for their American counter parts south of the =
border. Or why, Burlington and Northern ( who's southern terminus is =
Fort Lauderdale; the largest collection of grain elevators on earth ) =
then acquired C.N. Rail.
Worth looking into before deciding I think.
Personally, I won't be dressing up as Ronald McDonald any time soon, =
but, can recommend " Kelloggs Raisin Bran?"=20
Allen Patten
Point Ellice House Museum
Canada
On 7-May-08, at 4:03 PM, bcma-l-admin@museumsassn.bc.ca wrote:
I wonder if such partnerships with international conglomerates are =
the wave of the future?I am generally in favor of doing what it takes to =
get more people into our space but I am also suspicious of corporate =
commercialism and how it caters to and exploits feel good stuff to =
enhance their own image and thus sell more product.
Somehow, I don't think they are doing this to advance culture and =
the history of Canada.=20
2008/5/7 <bcma-l-admin@museumsassn.bc.ca>:
I could be getting cereals confused, but I recall that they did a =
similar campaign with bowling. Movies, too. My kids are all over those =
things to convince me to buy those cereals! Seems like a good idea to =
generate family visits from non-member families.
Cheerio (!),
Brenda Weatherston
-------------------------------------------------------------------------=
-
From: bcma-l-admin@museumsassn.bc.ca =
[mailto:bcma-l-admin@museumsassn.bc.ca]=20
Sent: Wednesday, May 07, 2008 12:20 PM
To: BCMA-L
Subject: [Bcma-l] CMA, Communique: National Museum Campaign with =
Kellogg Canada
-------- Original Message --------=20
Subject:=20
CMA, Communiqu=E9: National Museum Campaign with Kellogg =
Canada [REF5360000773000007583]
=20
Date:=20
Wed, 07 May 2008 14:46:00 -0400
=20
From:=20
Canadian Museums Association des mus=E9es canadiens =
<lmcconnell@museums.ca>
=20
May 7, 2008=20
National Museum Campaign with Kellogg Canada:=20
Sign up today!=20
To all members;=20
PLEASE forward to your marketing and communications staff.=20
The CMA is pleased to announce an opportunity for all museums, =
galleries, zoos, heritage sites and related institutions across Canada =
to participate in a national marketing campaign with Kellogg Canada, =
planned for 2009.=20
The goal for Kellogg's is to align their family of cereals with =
the social value of museums, and the family experience of shared time =
together =96 whether at the breakfast table, or walking through one of =
Canada's 2,500 museums, galleries, zoos, heritage sites, sport halls of =
fame, and more.=20
This is a tremendous opportunity for a national public awareness =
campaign for museums, which we have never done as a sector before. It =
requires NO CASH commitment from you, and we are working hard to keep it =
as simple as possible.=20
What is the promotion?=20
>From April 1 to July 1 2009, Kellogg Canada will put a =
promotional coupon on 3 million cereal boxes (both adult's and =
children's) across the country.=20
The coupon will entitle the bearer to one free entry to a museum =
(to a maximum value of $10, one per family) when the bearer is =
accompanied by a full-fare paying adult.=20
Kellogg Canada will launch a national media campaign highlighting =
museums as family destinations that will include:=20
a.. National TV advertising for four weeks=20
b.. National promotions in grocery stores =96 reaching over 8 =
million adults=20
c.. On-pack branding (front and back) of 3 million cereal boxes=20
d.. Regionally targeted print advertising in grocery flyers=20
e.. Promotional materials for use at participating sites=20
f.. Dedicated website promoting all participating museums with =
direct links to your websites=20
What if you don't charge admission?=20
You can still participate and benefit from new exposure! Consider =
offering everyone who brings in a coupon another promotion in exchange =
(for example: half-price off an event ticket, discount in the gift shop, =
reduced membership fees, etc.).=20
You can also consider getting regional promotion for your site by =
offering a prize.=20
What if you're not a CMA member?=20
This opportunity is open to all museums and related institutions =
across Canada, whether they are CMA members or not.=20
Sign up today!=20
At this time, we need your commitment. This is what you need to =
do:
a.. Reply to this email, stating your interest in participating. =
b.. CMA will send you the complete details and the Letter of =
Intent to Participate.=20
c.. You will need to complete the Letter and return it to the =
CMA by June 27, 2008.=20
Don't miss this opportunity to reach out to Canadians across the =
country =96 even our Prime Minister eats breakfast!=20
Questions?=20
Naomi Grattan=20
Director of Communications=20
Canadian Museums Association=20
613-567-0099 x223=20
ngrattan@museums.ca
www.museums.ca
--=20
Larry A. Ewashen
Doukhobor Discovery Centre
112 Heritage Way
Castlegar BC V1N 4M5
www.Doukhobor-Museum.org
250-365-5327
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<DIV><FONT face=3DArial size=3D2>Greetings Jim,</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>The BC Interior Forestry in Revelstoke =
can think of=20
more reasons to go with the Kellog's proposal, taking it at face value =
at this=20
time, than not, so we will sign up.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>Cheers,</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>Steve Bender,<BR>Manager,<BR>BC =
Interior Forestry=20
Museum<BR>Box 419 (5205 Hwy. 23 N.) <BR>Revelstoke BC V0E =
2S0<BR>Ph.=20
250 837 8078 Fx. same<BR><A=20
href=3D"mailto:forestrymuseumrev@telus.net">forestrymuseumrev@telus.net</=
A></FONT></DIV>
<DIV> </DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<BLOCKQUOTE dir=3Dltr=20
style=3D"PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; =
BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
<DIV style=3D"FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV=20
style=3D"BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: =
black"><B>From:</B>=20
<A title=3Dbcma-l-admin@museumsassn.bc.ca=20
=
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.b=
c.ca</A>=20
</DIV>
<DIV style=3D"FONT: 10pt arial"><B>To:</B> <A =
title=3Dbcma-l@museumsassn.bc.ca=20
href=3D"mailto:bcma-l@museumsassn.bc.ca">bcma-l@museumsassn.bc.ca</A> =
</DIV>
<DIV style=3D"FONT: 10pt arial"><B>Sent:</B> Wednesday, May 07, 2008 =
6:25=20
PM</DIV>
<DIV style=3D"FONT: 10pt arial"><B>Subject:</B> Re: [Bcma-l] CMA, =
Communique:=20
National Museum Campaign with Kellogg Canada</DIV>
<DIV><BR></DIV>Canada does not produce cereals.
<DIV>Historians might wonder why.</DIV>
<DIV><BR class=3Dkhtml-block-placeholder></DIV>
<DIV>Or, recall how Canadian farmers were driven into bankruptcy =
by heavy=20
government subsidies for their American counter parts south of the=20
border. Or why, Burlington and Northern ( who's southern terminus =
is Fort=20
Lauderdale; the largest collection of grain elevators on earth ) then=20
acquired C.N. Rail.</DIV>
<DIV><BR class=3Dkhtml-block-placeholder></DIV>
<DIV>Worth looking into before deciding I think.</DIV>
<DIV><BR class=3Dkhtml-block-placeholder></DIV>
<DIV>Personally, I won't be dressing up as Ronald McDonald any time =
soon, but,=20
can recommend " Kelloggs Raisin Bran?" </DIV>
<DIV><BR class=3Dkhtml-block-placeholder></DIV>
<DIV>Allen Patten</DIV>
<DIV>Point Ellice House Museum</DIV>
<DIV>Canada
<DIV><BR class=3Dkhtml-block-placeholder></DIV>
<DIV><BR class=3Dkhtml-block-placeholder></DIV>
<DIV><BR class=3Dkhtml-block-placeholder></DIV>
<DIV><BR class=3Dkhtml-block-placeholder></DIV>
<DIV><BR>
<DIV>
<DIV>On 7-May-08, at 4:03 PM, <A=20
=
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.b=
c.ca</A>=20
wrote:</DIV><BR class=3DApple-interchange-newline>
<BLOCKQUOTE type=3D"cite">
<DIV>I wonder if such partnerships with international conglomerates =
are the=20
wave of the future?I am generally in favor of doing what it =
takes to=20
get more people into our space but I am also suspicious of corporate =
commercialism and how it caters to and exploits feel good =
stuff to=20
enhance their own image and thus sell more product.</DIV>
<DIV>Somehow, I don't think they are doing this to advance culture =
and the=20
history of Canada. <BR><BR></DIV>
<DIV class=3Dgmail_quote>2008/5/7 <<A=20
=
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.b=
c.ca</A>>:<BR>
<BLOCKQUOTE class=3Dgmail_quote=20
style=3D"PADDING-LEFT: 1ex; MARGIN: 0px 0px 0px 0.8ex; BORDER-LEFT: =
#ccc 1px solid">
<DIV lang=3DEN-US bgcolor=3D"white" link=3D"blue" vlink=3D"blue">
<DIV>
<P><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 11pt; COLOR: blue; FONT-FAMILY: Tahoma">I =
could be=20
getting cereals confused, but I recall that they did a similar =
campaign=20
with bowling. Movies, too. My kids are all over those things to =
convince=20
me to buy those cereals! Seems like a good idea to generate family =
visits=20
from non-member families.</SPAN></FONT></P>
<DIV><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 11pt; COLOR: blue; FONT-FAMILY: =
Tahoma"></SPAN></FONT><BR=20
class=3Dkhtml-block-placeholder> </DIV>
<P><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 11pt; COLOR: blue; FONT-FAMILY: =
Tahoma">Cheerio=20
(!),</SPAN></FONT></P>
<DIV><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 11pt; COLOR: blue; FONT-FAMILY: =
Tahoma"></SPAN></FONT><BR=20
class=3Dkhtml-block-placeholder> </DIV>
<P><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 11pt; COLOR: blue; FONT-FAMILY: Tahoma">Brenda =
Weatherston</SPAN></FONT></P>
<DIV><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 11pt; COLOR: blue; FONT-FAMILY: =
Tahoma"></SPAN></FONT><BR=20
class=3Dkhtml-block-placeholder> </DIV>
<DIV>
<DIV style=3D"TEXT-ALIGN: center" align=3Dcenter><FONT =
face=3D"Times New Roman"=20
color=3Dblack size=3D3><SPAN style=3D"FONT-SIZE: 12pt; COLOR: =
windowtext">
<HR align=3Dcenter width=3D"100%" SIZE=3D2>
</SPAN></FONT></DIV>
<P><B><FONT face=3DTahoma color=3Dblack size=3D2><SPAN=20
style=3D"FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: windowtext; =
FONT-FAMILY: Tahoma">From:</SPAN></FONT></B><FONT=20
face=3DTahoma color=3Dblack size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: windowtext; FONT-FAMILY: Tahoma"> =
<A=20
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca"=20
target=3D_blank>bcma-l-admin@museumsassn.bc.ca</A> [mailto:<A=20
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca"=20
target=3D_blank>bcma-l-admin@museumsassn.bc.ca</A>] <BR><B><SPAN=20
style=3D"FONT-WEIGHT: bold">Sent:</SPAN></B> Wednesday, May 07, =
2008 12:20=20
PM<BR><B><SPAN style=3D"FONT-WEIGHT: bold">To:</SPAN></B> =
BCMA-L<BR><B><SPAN=20
style=3D"FONT-WEIGHT: bold">Subject:</SPAN></B> [Bcma-l] CMA, =
Communique:=20
National Museum Campaign with Kellogg Canada</SPAN></FONT><FONT=20
color=3Dblack><SPAN style=3D"COLOR: =
windowtext"></SPAN></FONT></P></DIV>
<DIV>
<DIV></DIV>
<DIV class=3DWj3C7c>
<DIV><FONT face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt"></SPAN></FONT><BR=20
class=3Dkhtml-block-placeholder> </DIV>
<P><FONT face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt">-------- Original Message --------=20
</SPAN></FONT></P>
<TABLE cellSpacing=3D0 cellPadding=3D0 border=3D0>
<TBODY>
<TR>
<TD=20
style=3D"PADDING-RIGHT: 0in; PADDING-LEFT: 0in; =
PADDING-BOTTOM: 0in; PADDING-TOP: 0in"=20
vAlign=3Dtop noWrap>
<P style=3D"TEXT-ALIGN: right" align=3Dright><B><FONT=20
face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
style=3D"FONT-WEIGHT: bold; FONT-SIZE: 12pt">Subject:=20
</SPAN></FONT></B></P></TD>
<TD=20
style=3D"PADDING-RIGHT: 0in; PADDING-LEFT: 0in; =
PADDING-BOTTOM: 0in; PADDING-TOP: 0in">
<P><FONT face=3D"Times New Roman" color=3Dblack =
size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt">CMA, Communiqu=E9: National Museum =
Campaign=20
with Kellogg Canada =
[REF5360000773000007583]</SPAN></FONT></P></TD></TR>
<TR>
<TD=20
style=3D"PADDING-RIGHT: 0in; PADDING-LEFT: 0in; =
PADDING-BOTTOM: 0in; PADDING-TOP: 0in"=20
vAlign=3Dtop noWrap>
<P style=3D"TEXT-ALIGN: right" align=3Dright><B><FONT=20
face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
style=3D"FONT-WEIGHT: bold; FONT-SIZE: 12pt">Date:=20
</SPAN></FONT></B></P></TD>
<TD=20
style=3D"PADDING-RIGHT: 0in; PADDING-LEFT: 0in; =
PADDING-BOTTOM: 0in; PADDING-TOP: 0in">
<P><FONT face=3D"Times New Roman" color=3Dblack =
size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt">Wed, 07 May 2008 14:46:00=20
-0400</SPAN></FONT></P></TD></TR>
<TR>
<TD=20
style=3D"PADDING-RIGHT: 0in; PADDING-LEFT: 0in; =
PADDING-BOTTOM: 0in; PADDING-TOP: 0in"=20
vAlign=3Dtop noWrap>
<P style=3D"TEXT-ALIGN: right" align=3Dright><B><FONT=20
face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
style=3D"FONT-WEIGHT: bold; FONT-SIZE: 12pt">From:=20
</SPAN></FONT></B></P></TD>
<TD=20
style=3D"PADDING-RIGHT: 0in; PADDING-LEFT: 0in; =
PADDING-BOTTOM: 0in; PADDING-TOP: 0in">
<P><FONT face=3D"Times New Roman" color=3Dblack =
size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt">Canadian Museums Association des =
mus=E9es=20
canadiens <A href=3D"mailto:lmcconnell@museums.ca"=20
=
target=3D_blank><lmcconnell@museums.ca></A></SPAN></FONT></P></TD><=
/TR></TBODY></TABLE>
<DIV style=3D"MARGIN-BOTTOM: 12pt"><FONT face=3D"Times New Roman" =
color=3Dblack=20
size=3D3><SPAN style=3D"FONT-SIZE: 12pt"></SPAN></FONT><BR=20
class=3Dkhtml-block-placeholder> </DIV>
<DIV><FONT face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt"></SPAN></FONT><BR=20
class=3Dkhtml-block-placeholder> </DIV>
<P style=3D"MARGIN-BOTTOM: 12pt"><FONT face=3DArial color=3Dblack =
size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">May 7, 2008=20
<BR><BR></SPAN></FONT></P>
<H2><B><FONT face=3DArial color=3D#cb2128 size=3D5><SPAN=20
style=3D"FONT-SIZE: 18pt; COLOR: #cb2128; FONT-FAMILY: =
Arial">National</SPAN></FONT></B><FONT=20
face=3DArial color=3D#cb2128><SPAN style=3D"COLOR: #cb2128; =
FONT-FAMILY: Arial">=20
Museum Campaign with Kellogg Canada: <BR>Sign up =
today!</SPAN></FONT><FONT=20
face=3DArial><SPAN style=3D"FONT-FAMILY: Arial"> =
</SPAN></FONT></H2>
<P><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial"><BR><BR>To all =
members;=20
<BR><BR><STRONG><B><FONT face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial">PLEASE forward to your marketing and=20
communications staff.</SPAN></FONT></B></STRONG> <BR><BR>The CMA =
is=20
pleased to announce an opportunity for all museums, galleries, =
zoos,=20
heritage sites and related institutions across Canada to =
participate in a=20
national marketing campaign with Kellogg Canada, planned for 2009. =
<BR><BR>The goal for Kellogg's is to align their family of cereals =
with=20
the social value of museums, and the family experience of shared =
time=20
together =96 whether at the breakfast table, or walking through =
one of=20
Canada's 2,500 museums, galleries, zoos, heritage sites, sport =
halls of=20
fame, and more. <BR><BR>This is a tremendous opportunity for a =
national=20
public awareness campaign for museums, which we have never done as =
a=20
sector before. It requires NO CASH commitment from you, and we are =
working=20
hard to keep it as simple as possible.=20
<BR><BR></SPAN></FONT><STRONG><B><FONT face=3DArial =
color=3D#cb2128><SPAN=20
style=3D"COLOR: #cb2128; FONT-FAMILY: Arial">What is the=20
promotion?</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial"> <BR>>From April 1 to July 1 2009, =
Kellogg=20
Canada will put a promotional coupon on <STRONG><B><FONT =
face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial">3 million cereal=20
boxes</SPAN></FONT></B></STRONG> (both adult's and children's) =
across the=20
country. <BR><BR>The coupon will entitle the bearer to one free =
entry to a=20
museum (to a maximum value of $10, one per family) when the bearer =
is=20
accompanied by a full-fare paying adult. <BR><BR>Kellogg Canada =
will=20
launch a national media campaign highlighting museums as family=20
destinations that will include: </SPAN></FONT></P>
<UL type=3Ddisc>
<LI><STRONG><B><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">National TV =
advertising for=20
four weeks</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial"> </SPAN></FONT>
<LI><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">National =
promotions in=20
grocery stores =96 reaching over 8 million adults </SPAN></FONT>
<LI><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">On-pack branding =
(front and=20
back) of 3 million cereal boxes </SPAN></FONT>
<LI><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Regionally =
targeted print=20
advertising in grocery flyers </SPAN></FONT>
<LI><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Promotional =
materials for=20
use at participating sites </SPAN></FONT>
<LI><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Dedicated website =
promoting=20
all participating museums with direct links to your websites=20
</SPAN></FONT></LI></UL>
<P><STRONG><B><FONT face=3DArial color=3D#cb2128 size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; COLOR: #cb2128; FONT-FAMILY: Arial">What =
if you=20
don't charge admission?</SPAN></FONT></B></STRONG><FONT =
face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial"> <BR>You can still participate and =
benefit from=20
new exposure! Consider offering everyone who brings in a coupon =
another=20
promotion in exchange (for example: half-price off an event =
ticket,=20
discount in the gift shop, reduced membership fees, etc.). =
<BR><BR>You can=20
also consider getting regional promotion for your site by offering =
a=20
prize. <BR><BR></SPAN></FONT><STRONG><B><FONT face=3DArial=20
color=3D#cb2128><SPAN style=3D"COLOR: #cb2128; FONT-FAMILY: =
Arial">What if=20
you're not a CMA member?</SPAN></FONT></B></STRONG><FONT =
face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial"> <BR>This opportunity is open to all =
museums=20
and related institutions across Canada, whether they are CMA =
members or=20
not. <BR><BR></SPAN></FONT><STRONG><B><FONT face=3DArial =
color=3D#cb2128><SPAN=20
style=3D"COLOR: #cb2128; FONT-FAMILY: Arial">Sign up=20
today!</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial"> <BR>At this time, we need your =
commitment.=20
This is what you need to do:</SPAN></FONT></P>
<UL type=3Ddisc>
<LI><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Reply to this =
email, stating=20
your interest in participating. </SPAN></FONT>
<LI><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">CMA will send you =
the=20
complete details and the <STRONG><B><FONT face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial">Letter of Intent to=20
Participate</SPAN></FONT></B></STRONG>. </SPAN></FONT>
<LI><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">You will need to =
complete=20
the Letter and return it to the CMA by <STRONG><B><FONT =
face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial">June 27, =
2008</SPAN></FONT></B></STRONG>.=20
</SPAN></FONT></LI></UL>
<P style=3D"MARGIN-BOTTOM: 12pt"><STRONG><B><FONT face=3DArial =
color=3Dblack=20
size=3D3><SPAN style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Don't =
miss this=20
opportunity to reach out to Canadians across the country =96 even =
our Prime=20
Minister eats breakfast! </SPAN></FONT></B></STRONG><FONT =
face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial"></SPAN></FONT></P>
<H4><B><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: =
Arial"><BR></SPAN></FONT></B><FONT=20
face=3DArial color=3D#cb2128><SPAN=20
style=3D"COLOR: #cb2128; FONT-FAMILY: =
Arial">Questions?</SPAN></FONT><FONT=20
face=3DArial><SPAN style=3D"FONT-FAMILY: Arial"> =
</SPAN></FONT></H4>
<P><STRONG><B><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Naomi=20
Grattan</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial"> <BR>Director of Communications =
<BR>Canadian=20
Museums Association <BR>613-567-0099 x223 <BR><A=20
href=3D"mailto:ngrattan@museums.ca"=20
target=3D_blank>ngrattan@museums.ca</A><BR><A =
href=3D"http://www.museums.ca/"=20
target=3D_blank>www.museums.ca</A></SPAN></FONT></P>
<P style=3D"MARGIN-BOTTOM: 12pt"><FONT face=3DArial color=3Dblack =
size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: =
Arial"><BR><BR></SPAN></FONT> </P></DIV></DIV></DIV></DIV></BLOCKQUO=
TE></DIV><BR><BR=20
clear=3Dall><BR>-- <BR>Larry A. Ewashen<BR>Doukhobor Discovery =
Centre<BR>112=20
Heritage Way<BR>Castlegar BC V1N 4M5<BR><A=20
=
href=3D"http://www.Doukhobor-Museum.org">www.Doukhobor-Museum.org</A><BR>=
250-365-5327</BLOCKQUOTE></DIV><BR></DIV></DIV></BLOCKQUOTE></BODY></HTML=
>
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