[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg Canada
bcma-l@museumsassn.bc.ca
bcma-l@museumsassn.bc.ca
Thu, 8 May 2008 09:29:14 -0700
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We'd like to participate - please send us the details
Fraser River Discovery Centre=20
788 Quayside Drive
New Westminster, BC V3M 6Z6
----- Original Message -----=20
From: bcma-l-admin@museumsassn.bc.ca=20
To: BCMA-L=20
Sent: Wednesday, May 07, 2008 12:20 PM
Subject: [Bcma-l] CMA, Communique: National Museum Campaign with =
Kellogg Canada
-------- Original Message -------- Subject: CMA, Communiqu=E9: =
National Museum Campaign with Kellogg Canada [REF5360000773000007583]=20
Date: Wed, 07 May 2008 14:46:00 -0400=20
From: Canadian Museums Association des mus=E9es canadiens =
<lmcconnell@museums.ca>=20
May 7, 2008=20
National Museum Campaign with Kellogg Canada:=20
Sign up today!=20
To all members;=20
PLEASE forward to your marketing and communications staff.=20
The CMA is pleased to announce an opportunity for all museums, =
galleries, zoos, heritage sites and related institutions across Canada =
to participate in a national marketing campaign with Kellogg Canada, =
planned for 2009.=20
The goal for Kellogg's is to align their family of cereals with the =
social value of museums, and the family experience of shared time =
together - whether at the breakfast table, or walking through one of =
Canada's 2,500 museums, galleries, zoos, heritage sites, sport halls of =
fame, and more.=20
This is a tremendous opportunity for a national public awareness =
campaign for museums, which we have never done as a sector before. It =
requires NO CASH commitment from you, and we are working hard to keep it =
as simple as possible.=20
What is the promotion?=20
>From April 1 to July 1 2009, Kellogg Canada will put a promotional =
coupon on 3 million cereal boxes (both adult's and children's) across =
the country.=20
The coupon will entitle the bearer to one free entry to a museum (to a =
maximum value of $10, one per family) when the bearer is accompanied by =
a full-fare paying adult.=20
Kellogg Canada will launch a national media campaign highlighting =
museums as family destinations that will include:=20
a.. National TV advertising for four weeks=20
b.. National promotions in grocery stores - reaching over 8 million =
adults=20
c.. On-pack branding (front and back) of 3 million cereal boxes=20
d.. Regionally targeted print advertising in grocery flyers=20
e.. Promotional materials for use at participating sites=20
f.. Dedicated website promoting all participating museums with =
direct links to your websites=20
What if you don't charge admission?=20
You can still participate and benefit from new exposure! Consider =
offering everyone who brings in a coupon another promotion in exchange =
(for example: half-price off an event ticket, discount in the gift shop, =
reduced membership fees, etc.).=20
You can also consider getting regional promotion for your site by =
offering a prize.=20
What if you're not a CMA member?=20
This opportunity is open to all museums and related institutions =
across Canada, whether they are CMA members or not.=20
Sign up today!=20
At this time, we need your commitment. This is what you need to do:
a.. Reply to this email, stating your interest in participating.=20
b.. CMA will send you the complete details and the Letter of Intent =
to Participate.=20
c.. You will need to complete the Letter and return it to the CMA by =
June 27, 2008.=20
Don't miss this opportunity to reach out to Canadians across the =
country - even our Prime Minister eats breakfast!=20
Questions?=20
Naomi Grattan=20
Director of Communications=20
Canadian Museums Association=20
613-567-0099 x223=20
ngrattan@museums.ca
www.museums.ca
-------------------------------------------------------------------------=
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No virus found in this incoming message.
Checked by AVG.=20
Version: 7.5.524 / Virus Database: 269.23.10/1421 - Release Date: =
5/7/2008 5:23 PM
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<DIV><FONT face=3DArial size=3D2>We'd like to participate - please send =
us the=20
details</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>Fraser River Discovery Centre =
</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>788 Quayside Drive</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>New Westminster, BC V3M =
6Z6</FONT></DIV>
<BLOCKQUOTE=20
style=3D"PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; =
BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
<DIV style=3D"FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV=20
style=3D"BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: =
black"><B>From:</B>=20
<A title=3Dbcma-l-admin@museumsassn.bc.ca=20
=
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.b=
c.ca</A>=20
</DIV>
<DIV style=3D"FONT: 10pt arial"><B>To:</B> <A =
title=3Dbcma-l@museumsassn.bc.ca=20
href=3D"mailto:bcma-l@museumsassn.bc.ca">BCMA-L</A> </DIV>
<DIV style=3D"FONT: 10pt arial"><B>Sent:</B> Wednesday, May 07, 2008 =
12:20=20
PM</DIV>
<DIV style=3D"FONT: 10pt arial"><B>Subject:</B> [Bcma-l] CMA, =
Communique:=20
National Museum Campaign with Kellogg Canada</DIV>
<DIV><BR></DIV>-------- Original Message --------=20
<TABLE class=3Dmoz-email-headers-table cellSpacing=3D0 cellPadding=3D0 =
border=3D0>
<TBODY>
<TR>
<TH vAlign=3Dbaseline noWrap align=3Dright>Subject: </TH>
<TD>CMA, Communiqu=E9: National Museum Campaign with Kellogg =
Canada=20
[REF5360000773000007583]</TD></TR>
<TR>
<TH vAlign=3Dbaseline noWrap align=3Dright>Date: </TH>
<TD>Wed, 07 May 2008 14:46:00 -0400</TD></TR>
<TR>
<TH vAlign=3Dbaseline noWrap align=3Dright>From: </TH>
<TD>Canadian Museums Association des mus=E9es canadiens <A=20
class=3Dmoz-txt-link-rfc2396E=20
=
href=3D"mailto:lmcconnell@museums.ca>"><lmcconnell@museums.ca></A><=
/TD></TR></TBODY></TABLE><BR><BR>
<P><BR></P><FONT face=3DArial>May 7, 2008 <BR><BR><BR>
<H2><FONT color=3D#cb2128>National Museum Campaign with Kellogg =
Canada: <BR>Sign=20
up today!</FONT> </H2>
<P><BR><BR>To all members; <BR><BR><STRONG><FONT =
color=3D#000000>PLEASE forward=20
to your marketing and communications staff.</FONT></STRONG> =
<BR><BR>The CMA is=20
pleased to announce an opportunity for all museums, galleries, zoos, =
heritage=20
sites and related institutions across Canada to participate in a =
national=20
marketing campaign with Kellogg Canada, planned for 2009. <BR><BR>The =
goal for=20
Kellogg's is to align their family of cereals with the social value of =
museums, and the family experience of shared time together =96 whether =
at the=20
breakfast table, or walking through one of Canada's 2,500 museums, =
galleries,=20
zoos, heritage sites, sport halls of fame, and more. <BR><BR>This is a =
tremendous opportunity for a national public awareness campaign for =
museums,=20
which we have never done as a sector before. It requires NO CASH =
commitment=20
from you, and we are working hard to keep it as simple as possible.=20
<BR><BR><STRONG><FONT color=3D#cb2128>What is the =
promotion?</FONT></STRONG>=20
<BR>>From April 1 to July 1 2009, Kellogg Canada will put a =
promotional=20
coupon on <STRONG><FONT color=3D#000000>3 million cereal =
boxes</FONT></STRONG>=20
(both adult=92s and children=92s) across the country. <BR><BR>The =
coupon will=20
entitle the bearer to one free entry to a museum (to a maximum value =
of $10,=20
one per family) when the bearer is accompanied by a full-fare paying =
adult.=20
<BR><BR>Kellogg Canada will launch a national media campaign =
highlighting=20
museums as family destinations that will include: </P>
<UL>
<LI><STRONG><FONT color=3D#000000>National TV advertising for four=20
weeks</FONT></STRONG>=20
<LI>National promotions in grocery stores =96 reaching over 8 =
million adults=20
<LI>On-pack branding (front and back) of 3 million cereal boxes=20
<LI>Regionally targeted print advertising in grocery flyers=20
<LI>Promotional materials for use at participating sites=20
<LI>Dedicated website promoting all participating museums with =
direct links=20
to your websites </LI></UL>
<P><STRONG><FONT color=3D#cb2128>What if you don't charge=20
admission?</FONT></STRONG> <BR>You can still participate and benefit =
from new=20
exposure! Consider offering everyone who brings in a coupon another =
promotion=20
in exchange (for example: half-price off an event ticket, discount in =
the gift=20
shop, reduced membership fees, etc.). <BR><BR>You can also consider =
getting=20
regional promotion for your site by offering a prize. =
<BR><BR><STRONG><FONT=20
color=3D#cb2128>What if you=92re not a CMA member?</FONT></STRONG> =
<BR>This=20
opportunity is open to all museums and related institutions across =
Canada,=20
whether they are CMA members or not. <BR><BR><FONT =
color=3D#cb2128><STRONG>Sign=20
up today!</STRONG></FONT> <BR>At this time, we need your commitment. =
This is=20
what you need to do:</P>
<UL>
<LI>Reply to this email, stating your interest in participating.=20
<LI>CMA will send you the complete details and the <STRONG><FONT=20
color=3D#000000>Letter of Intent to Participate</FONT></STRONG>.=20
<LI>You will need to complete the Letter and return it to the CMA by =
<STRONG><FONT color=3D#000000>June 27, 2008</FONT></STRONG>.=20
</LI></UL><STRONG><FONT color=3D#000000>Don't miss this opportunity to =
reach out=20
to Canadians across the country =96 even our Prime Minister eats =
breakfast!=20
<BR></FONT></STRONG><BR>
<H4><BR><FONT color=3D#cb2128>Questions?</FONT> </H4>
<P><STRONG><FONT color=3D#000000>Naomi Grattan</FONT></STRONG> =
<BR>Director of=20
Communications <BR>Canadian Museums Association <BR>613-567-0099 x223 =
<BR><A=20
href=3D"mailto:ngrattan@museums.ca"=20
moz-do-not-send=3D"true">ngrattan@museums.ca</A><BR><A=20
href=3D"http://www.museums.ca" =
moz-do-not-send=3D"true">www.museums.ca</A></P>
<P><BR><BR><BR> </P></FONT>
<P>
<HR>
<P></P>No virus found in this incoming message.<BR>Checked by AVG.=20
<BR>Version: 7.5.524 / Virus Database: 269.23.10/1421 - Release Date: =
5/7/2008=20
5:23 PM<BR></BLOCKQUOTE></BODY></HTML>
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