[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg
Canada
bcma-l@museumsassn.bc.ca
bcma-l@museumsassn.bc.ca
Thu, 08 May 2008 09:41:26 -0700
This is a multi-part message in MIME format.
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The Nanaimo Art Gallery would be interested in participating.
=20
Thanks, Chris
=20
=20
Chris Kuderle=20
Administrative Director
900 Fifth Street
Nanaimo, BC
V9R 5S5
Phone: 250-740-6350
Fax: 250-740-6475
=20
=20
_____ =20
From: bcma-l-admin@museumsassn.bc.ca =
[mailto:bcma-l-admin@museumsassn.bc.ca]
Sent: Wednesday, May 07, 2008 12:20 PM
To: BCMA-L
Subject: [Bcma-l] CMA, Communique: National Museum Campaign with Kellogg
Canada
=20
-------- Original Message --------=20
Subject:=20
CMA, Communiqu=E9: National Museum Campaign with Kellogg Canada
[REF5360000773000007583]
Date:=20
Wed, 07 May 2008 14:46:00 -0400
From:=20
Canadian Museums Association des mus=E9es canadiens
<mailto:lmcconnell@museums.ca> <lmcconnell@museums.ca>
=20
=20
May 7, 2008=20
National Museum Campaign with Kellogg Canada:=20
Sign up today!=20
To all members;=20
PLEASE forward to your marketing and communications staff.=20
The CMA is pleased to announce an opportunity for all museums, =
galleries,
zoos, heritage sites and related institutions across Canada to =
participate
in a national marketing campaign with Kellogg Canada, planned for 2009.=20
The goal for Kellogg's is to align their family of cereals with the =
social
value of museums, and the family experience of shared time together =96
whether at the breakfast table, or walking through one of Canada's 2,500
museums, galleries, zoos, heritage sites, sport halls of fame, and more. =
This is a tremendous opportunity for a national public awareness =
campaign
for museums, which we have never done as a sector before. It requires NO
CASH commitment from you, and we are working hard to keep it as simple =
as
possible.=20
What is the promotion?=20
>From April 1 to July 1 2009, Kellogg Canada will put a promotional =
coupon
on 3 million cereal boxes (both adult=92s and children=92s) across the =
country.=20
The coupon will entitle the bearer to one free entry to a museum (to a
maximum value of $10, one per family) when the bearer is accompanied by =
a
full-fare paying adult.=20
Kellogg Canada will launch a national media campaign highlighting =
museums as
family destinations that will include:=20
* National TV advertising for four weeks=20
* National promotions in grocery stores =96 reaching over 8 million
adults=20
* On-pack branding (front and back) of 3 million cereal boxes=20
* Regionally targeted print advertising in grocery flyers=20
* Promotional materials for use at participating sites=20
* Dedicated website promoting all participating museums with direct
links to your websites=20
What if you don't charge admission?=20
You can still participate and benefit from new exposure! Consider =
offering
everyone who brings in a coupon another promotion in exchange (for =
example:
half-price off an event ticket, discount in the gift shop, reduced
membership fees, etc.).=20
You can also consider getting regional promotion for your site by =
offering a
prize.=20
What if you=92re not a CMA member?=20
This opportunity is open to all museums and related institutions across
Canada, whether they are CMA members or not.=20
Sign up today!=20
At this time, we need your commitment. This is what you need to do:
* Reply to this email, stating your interest in participating.=20
* CMA will send you the complete details and the Letter of Intent to
Participate.=20
* You will need to complete the Letter and return it to the CMA by
June 27, 2008.=20
Don't miss this opportunity to reach out to Canadians across the country =
=96
even our Prime Minister eats breakfast!=20
Questions?=20
Naomi Grattan=20
Director of Communications=20
Canadian Museums Association=20
613-567-0099 x223=20
ngrattan@museums.ca
www.museums.ca
=20
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<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>The <st1:place =
w:st=3D"on"><st1:PlaceName
w:st=3D"on">Nanaimo</st1:PlaceName> <st1:PlaceName =
w:st=3D"on">Art</st1:PlaceName>
<st1:PlaceName w:st=3D"on">Gallery</st1:PlaceName></st1:place> would be
interested in participating.<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Thanks, =
Chris<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Times New =
Roman"><span
style=3D'font-size:12.0pt;color:windowtext'><img width=3D142 =
height=3D114
id=3D"_x0000_i1026" =
src=3D"cid:image001.jpg@01C8B0EF.AEE4C640"> <o:p></o:p></span></font=
></p>
<p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Bradley Hand =
ITC"><span
style=3D'font-size:12.0pt;font-family:"Bradley Hand ITC"'>Chris Kuderle =
<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Bradley Hand =
ITC"><span
style=3D'font-size:12.0pt;font-family:"Bradley Hand ITC"'>Administrative =
Director<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Bradley Hand =
ITC"><span
style=3D'font-size:12.0pt;font-family:"Bradley Hand ITC"'>900 =
<st1:Street w:st=3D"on"><st1:address
w:st=3D"on">Fifth =
Street</st1:address></st1:Street><o:p></o:p></span></font></p>
<p class=3DMsoNormal><st1:place w:st=3D"on"><st1:City w:st=3D"on"><font =
size=3D3
color=3Dblack face=3D"Bradley Hand ITC"><span =
style=3D'font-size:12.0pt;font-family:
"Bradley Hand ITC"'>Nanaimo</span></font></st1:City><font
face=3D"Bradley Hand ITC"><span style=3D'font-family:"Bradley Hand =
ITC"'>, <st1:State
w:st=3D"on">BC</st1:State></span></font></st1:place><font =
face=3D"Bradley Hand ITC"><span
style=3D'font-family:"Bradley Hand ITC"'><o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Bradley Hand =
ITC"><span
style=3D'font-size:12.0pt;font-family:"Bradley Hand ITC"'>V9R =
5S5<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Bradley Hand =
ITC"><span
style=3D'font-size:12.0pt;font-family:"Bradley Hand ITC"'>Phone: =
250-740-6350<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Bradley Hand =
ITC"><span
style=3D'font-size:12.0pt;font-family:"Bradley Hand ITC"'>Fax: =
250-740-6475</span></font><font
color=3Dblack><span =
style=3D'color:windowtext'><o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<div>
<div class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><font =
size=3D3
color=3Dblack face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt;color:windowtext'>
<hr size=3D2 width=3D"100%" align=3Dcenter tabindex=3D-1>
</span></font></div>
<p class=3DMsoNormal><b><font size=3D2 color=3Dblack face=3DTahoma><span
style=3D'font-size:10.0pt;font-family:Tahoma;color:windowtext;font-weight=
:bold'>From:</span></font></b><font
size=3D2 color=3Dblack face=3DTahoma><span =
style=3D'font-size:10.0pt;font-family:Tahoma;
color:windowtext'> bcma-l-admin@museumsassn.bc.ca
[mailto:bcma-l-admin@museumsassn.bc.ca] <br>
<b><span style=3D'font-weight:bold'>Sent:</span></b> Wednesday, May 07, =
2008
12:20 PM<br>
<b><span style=3D'font-weight:bold'>To:</span></b> BCMA-L<br>
<b><span style=3D'font-weight:bold'>Subject:</span></b> [Bcma-l] CMA, =
Communique:
<st1:PlaceName w:st=3D"on">National</st1:PlaceName> <st1:PlaceType =
w:st=3D"on">Museum</st1:PlaceType>
Campaign with Kellogg <st1:country-region w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region></span></font><font
color=3Dblack><span =
style=3D'color:windowtext'><o:p></o:p></span></font></p>
</div>
<p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Times New =
Roman"><span
style=3D'font-size:12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Times New =
Roman"><span
style=3D'font-size:12.0pt'>-------- Original Message -------- =
<o:p></o:p></span></font></p>
<table class=3DMsoNormalTable border=3D0 cellspacing=3D0 =
cellpadding=3D0>
<tr>
<td nowrap valign=3Dtop style=3D'padding:0in 0in 0in 0in'>
<p class=3DMsoNormal align=3Dright style=3D'text-align:right'><b><font =
size=3D3
color=3Dblack face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt;font-weight:
bold'>Subject: <o:p></o:p></span></font></b></p>
</td>
<td style=3D'padding:0in 0in 0in 0in'>
<p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Times New =
Roman"><span
style=3D'font-size:12.0pt'>CMA, Communiqu=E9: <st1:PlaceName =
w:st=3D"on">National</st1:PlaceName>
<st1:PlaceType w:st=3D"on">Museum</st1:PlaceType> Campaign with =
Kellogg <st1:country-region
w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>
[REF5360000773000007583]<o:p></o:p></span></font></p>
</td>
</tr>
<tr>
<td nowrap valign=3Dtop style=3D'padding:0in 0in 0in 0in'>
<p class=3DMsoNormal align=3Dright style=3D'text-align:right'><b><font =
size=3D3
color=3Dblack face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt;font-weight:
bold'>Date: <o:p></o:p></span></font></b></p>
</td>
<td style=3D'padding:0in 0in 0in 0in'>
<p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Times New =
Roman"><span
style=3D'font-size:12.0pt'>Wed, 07 May 2008 14:46:00 =
-0400<o:p></o:p></span></font></p>
</td>
</tr>
<tr>
<td nowrap valign=3Dtop style=3D'padding:0in 0in 0in 0in'>
<p class=3DMsoNormal align=3Dright style=3D'text-align:right'><b><font =
size=3D3
color=3Dblack face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt;font-weight:
bold'>From: <o:p></o:p></span></font></b></p>
</td>
<td style=3D'padding:0in 0in 0in 0in'>
<p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Times New =
Roman"><span
style=3D'font-size:12.0pt'>Canadian Museums Association des mus=E9es =
canadiens <a
=
href=3D"mailto:lmcconnell@museums.ca"><lmcconnell@museums.ca></a><o=
:p></o:p></span></font></p>
</td>
</tr>
</table>
<p class=3DMsoNormal style=3D'margin-bottom:12.0pt'><font size=3D3 =
color=3Dblack
face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><o:p> </o:p></span></font></p>
<p><font size=3D3 color=3Dblack face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal style=3D'margin-bottom:12.0pt'><font size=3D3 =
color=3Dblack
face=3DArial><span style=3D'font-size:12.0pt;font-family:Arial'>May 7, =
2008 <br>
<br>
<o:p></o:p></span></font></p>
<h2><st1:PlaceName w:st=3D"on"><b><font size=3D5 color=3D"#cb2128" =
face=3DArial><span
=
style=3D'font-size:18.0pt;font-family:Arial;color:#CB2128'>National</span=
></font></b></st1:PlaceName><font
color=3D"#cb2128" face=3DArial><span =
style=3D'font-family:Arial;color:#CB2128'> <st1:PlaceType
w:st=3D"on">Museum</st1:PlaceType> Campaign with Kellogg =
<st1:country-region
w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>: <br>
Sign up today!</span></font><font face=3DArial><span =
style=3D'font-family:Arial'> <o:p></o:p></span></font></h2>
<p><font size=3D3 color=3Dblack face=3DArial><span =
style=3D'font-size:12.0pt;
font-family:Arial'><br>
<br>
To all members; <br>
<br>
<strong><b><font face=3DArial><span style=3D'font-family:Arial'>PLEASE =
forward to
your marketing and communications staff.</span></font></b></strong> <br>
<br>
The CMA is pleased to announce an opportunity for all museums, =
galleries, zoos,
heritage sites and related institutions across <st1:country-region =
w:st=3D"on">Canada</st1:country-region>
to participate in a national marketing campaign with Kellogg =
<st1:country-region
w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>, planned
for 2009. <br>
<br>
The goal for Kellogg's is to align <st1:PersonName =
w:st=3D"on">the</st1:PersonName>ir
family of cereals with <st1:PersonName w:st=3D"on">the</st1:PersonName> =
social
value of museums, and <st1:PersonName w:st=3D"on">the</st1:PersonName> =
family
experience of shared time toge<st1:PersonName =
w:st=3D"on">the</st1:PersonName>r
– whe<st1:PersonName w:st=3D"on">the</st1:PersonName>r at =
<st1:PersonName
w:st=3D"on">the</st1:PersonName> breakfast table, or walking through one =
of <st1:country-region
w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>'s 2,500
museums, galleries, zoos, heritage sites, sport halls of fame, and more. =
<br>
<br>
This is a tremendous opportunity for a national public awareness =
campaign for
museums, which we have never done as a sector before. It requires NO =
CASH commitment
from you, and we are working hard to keep it as simple as possible. <br>
<br>
</span></font><strong><b><font color=3D"#cb2128" face=3DArial><span
style=3D'font-family:Arial;color:#CB2128'>What is <st1:PersonName =
w:st=3D"on">the</st1:PersonName>
promotion?</span></font></b></strong><font face=3DArial><span =
style=3D'font-family:
Arial'> <br>
>From April 1 to July 1 2009, Kellogg <st1:country-region =
w:st=3D"on"><st1:place
w:st=3D"on">Canada</st1:place></st1:country-region> will put a =
promotional
coupon on <strong><b><font face=3DArial><span =
style=3D'font-family:Arial'>3 million
cereal boxes</span></font></b></strong> (both adult’s and
children’s) across <st1:PersonName =
w:st=3D"on">the</st1:PersonName>
country. <br>
<br>
The coupon will entitle <st1:PersonName w:st=3D"on">the</st1:PersonName> =
bearer
to one free entry to a museum (to a maximum value of $10, one per =
family) when <st1:PersonName
w:st=3D"on">the</st1:PersonName> bearer is accompanied by a full-fare =
paying
adult. <br>
<br>
Kellogg <st1:country-region w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>
will launch a national media campaign highlighting museums as family =
destinations
that will include: <o:p></o:p></span></font></p>
<ul type=3Ddisc>
<li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><strong><b><font size=3D3 color=3Dblack =
face=3DArial><span
style=3D'font-size:12.0pt;font-family:Arial'>National TV =
advertising for
four weeks</span></font></b></strong><font face=3DArial><span
style=3D'font-family:Arial'> <o:p></o:p></span></font></li>
<li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=3D3 color=3Dblack =
face=3DArial><span
style=3D'font-size:12.0pt;font-family:Arial'>National promotions in =
grocery
stores – reaching over 8 million adults =
<o:p></o:p></span></font></li>
<li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=3D3 color=3Dblack =
face=3DArial><span
style=3D'font-size:12.0pt;font-family:Arial'>On-pack branding =
(front and
back) of 3 million cereal boxes <o:p></o:p></span></font></li>
<li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=3D3 color=3Dblack =
face=3DArial><span
style=3D'font-size:12.0pt;font-family:Arial'>Regionally targeted =
print
advertising in grocery flyers <o:p></o:p></span></font></li>
<li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=3D3 color=3Dblack =
face=3DArial><span
style=3D'font-size:12.0pt;font-family:Arial'>Promotional materials =
for use
at participating sites <o:p></o:p></span></font></li>
<li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=3D3 color=3Dblack =
face=3DArial><span
style=3D'font-size:12.0pt;font-family:Arial'>Dedicated website =
promoting all
participating museums with direct links to your websites =
<o:p></o:p></span></font></li>
</ul>
<p><strong><b><font size=3D3 color=3D"#cb2128" face=3DArial><span =
style=3D'font-size:
12.0pt;font-family:Arial;color:#CB2128'>What if you don't charge =
admission?</span></font></b></strong><font
face=3DArial><span style=3D'font-family:Arial'> <br>
You can still participate and benefit from new exposure! Consider =
offering
everyone who brings in a coupon ano<st1:PersonName =
w:st=3D"on">the</st1:PersonName>r
promotion in exchange (for example: half-price off an event ticket, =
discount in
<st1:PersonName w:st=3D"on">the</st1:PersonName> gift shop, reduced =
membership
fees, etc.). <br>
<br>
You can also consider getting regional promotion for your site by =
offering a
prize. <br>
<br>
</span></font><strong><b><font color=3D"#cb2128" face=3DArial><span
style=3D'font-family:Arial;color:#CB2128'>What if you’re not a CMA =
member?</span></font></b></strong><font
face=3DArial><span style=3D'font-family:Arial'> <br>
This opportunity is open to all museums and related institutions across =
<st1:country-region
w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>, whe<st1:PersonName
w:st=3D"on">the</st1:PersonName>r <st1:PersonName =
w:st=3D"on">the</st1:PersonName>y
are CMA members or not. <br>
<br>
</span></font><strong><b><font color=3D"#cb2128" face=3DArial><span
style=3D'font-family:Arial;color:#CB2128'>Sign up =
today!</span></font></b></strong><font
face=3DArial><span style=3D'font-family:Arial'> <br>
At this time, we need your commitment. This is what you need to =
do:<o:p></o:p></span></font></p>
<ul type=3Ddisc>
<li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l1 level1 lfo2'><font size=3D3 color=3Dblack =
face=3DArial><span
style=3D'font-size:12.0pt;font-family:Arial'>Reply to this email, =
stating
your interest in participating. <o:p></o:p></span></font></li>
<li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l1 level1 lfo2'><font size=3D3 color=3Dblack =
face=3DArial><span
style=3D'font-size:12.0pt;font-family:Arial'>CMA will send you =
<st1:PersonName
w:st=3D"on">the</st1:PersonName> complete details and =
<st1:PersonName w:st=3D"on">the</st1:PersonName>
<strong><b><font face=3DArial><span =
style=3D'font-family:Arial'>Letter of
Intent to Participate</span></font></b></strong>. =
<o:p></o:p></span></font></li>
<li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l1 level1 lfo2'><font size=3D3 color=3Dblack =
face=3DArial><span
style=3D'font-size:12.0pt;font-family:Arial'>You will need to =
complete <st1:PersonName
w:st=3D"on">the</st1:PersonName> Letter and return it to =
<st1:PersonName
w:st=3D"on">the</st1:PersonName> CMA by <strong><b><font =
face=3DArial><span
style=3D'font-family:Arial'>June 27, =
2008</span></font></b></strong>. <o:p></o:p></span></font></li>
</ul>
<p class=3DMsoNormal style=3D'margin-bottom:12.0pt'><strong><b><font =
size=3D3
color=3Dblack face=3DArial><span =
style=3D'font-size:12.0pt;font-family:Arial'>Don't
miss this opportunity to reach out to Canadians across <st1:PersonName =
w:st=3D"on">the</st1:PersonName>
country – even our Prime Minister eats breakfast! =
</span></font></b></strong><font
face=3DArial><span =
style=3D'font-family:Arial'><o:p></o:p></span></font></p>
<h4><b><font size=3D3 color=3Dblack face=3DArial><span =
style=3D'font-size:12.0pt;
font-family:Arial'><br>
</span></font></b><font color=3D"#cb2128" face=3DArial><span =
style=3D'font-family:
Arial;color:#CB2128'>Questions?</span></font><font face=3DArial><span
style=3D'font-family:Arial'> <o:p></o:p></span></font></h4>
<p><strong><b><font size=3D3 color=3Dblack face=3DArial><span =
style=3D'font-size:12.0pt;
font-family:Arial'>Naomi Grattan</span></font></b></strong><font =
face=3DArial><span
style=3D'font-family:Arial'> <br>
Director of Communications <br>
Canadian Museums Association <br>
613-567-0099 x223 <br>
<a href=3D"mailto:ngrattan@museums.ca" =
moz-do-not-send=3Dtrue>ngrattan@museums.ca</a><br>
<a href=3D"http://www.museums.ca" =
moz-do-not-send=3Dtrue>www.museums.ca</a><o:p></o:p></span></font></p>
<p style=3D'margin-bottom:12.0pt'><font size=3D3 color=3Dblack =
face=3DArial><span
style=3D'font-size:12.0pt;font-family:Arial'> <br>
<br>
<o:p></o:p></span></font></p>
</div>
</body>
</html>
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