[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg Canada

Thu, 8 May 2008 16:25:17 -0700

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The Bulkley Valley Museum, Smithers, B.C., would be interested in this
program.

=20

Fergus Tomlin, Director.

=20

-------- Original Message --------=20

Subject:=20

CMA, Communiqu=E9: National Museum Campaign with Kellogg Canada
[REF5360000773000007583]

Date:=20

=09

From:=20

=09

=20

=20

May 7, 2008=20

National Museum Campaign with Kellogg Canada:=20
Sign up today!=20

To all members;=20

PLEASE forward to your marketing and communications staff.=20

The CMA is pleased to announce an opportunity for all museums, =
galleries,
zoos, heritage sites and related institutions across Canada to =
participate
in a national marketing campaign with Kellogg Canada, planned for 2009.=20

The goal for Kellogg's is to align their family of cereals with the =
social
value of museums, and the family experience of shared time together =96
whether at the breakfast table, or walking through one of Canada's 2,500
museums, galleries, zoos, heritage sites, sport halls of fame, and more. =

This is a tremendous opportunity for a national public awareness =
campaign
for museums, which we have never done as a sector before. It requires NO
CASH commitment from you, and we are working hard to keep it as simple =
as
possible.=20

What is the promotion?=20
>From April 1 to July 1 2009, Kellogg Canada will put a promotional =
coupon
on 3 million cereal boxes (both adult=92s and children=92s) across the =
country.=20

The coupon will entitle the bearer to one free entry to a museum (to a
maximum value of $10, one per family) when the bearer is accompanied by =
a
full-fare paying adult.=20

Kellogg Canada will launch a national media campaign highlighting =
museums as
family destinations that will include:=20

*	National TV advertising for four weeks=20
*	National promotions in grocery stores =96 reaching over 8 million
adults=20
*	On-pack branding (front and back) of 3 million cereal boxes=20
*	Regionally targeted print advertising in grocery flyers=20
*	Promotional materials for use at participating sites=20
*	Dedicated website promoting all participating museums with direct
links to your websites=20

What if you don't charge admission?=20
You can still participate and benefit from new exposure! Consider =
offering
everyone who brings in a coupon another promotion in exchange (for =
example:
half-price off an event ticket, discount in the gift shop, reduced
membership fees, etc.).=20

You can also consider getting regional promotion for your site by =
offering a
prize.=20

What if you=92re not a CMA member?=20
This opportunity is open to all museums and related institutions across
Canada, whether they are CMA members or not.=20

Sign up today!=20
At this time, we need your commitment. This is what you need to do:

*	Reply to this email, stating your interest in participating.=20
*	CMA will send you the complete details and the Letter of Intent to
Participate.=20
*	You will need to complete the Letter and return it to the CMA by
June 27, 2008.=20

Don't miss this opportunity to reach out to Canadians across the country =
=96
even our Prime Minister eats breakfast!=20

Questions?=20

Naomi Grattan=20
Director of Communications=20
Canadian Museums Association=20
613-567-0099 x223=20
HYPERLINK "mailto:ngrattan@museums.ca"ngrattan@museums.ca
HYPERLINK "http://www.museums.ca"www.museums.ca

=20

=20

No virus found in this incoming message.
Checked by AVG.
Version: 7.5.524 / Virus Database: 269.23.10/1421 - Release Date: =
5/7/2008
5:23 PM

No virus found in this outgoing message.
Checked by AVG.=20
Version: 7.5.524 / Virus Database: 269.23.10/1421 - Release Date: =
5/7/2008
5:23 PM
=20

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0in 0in 0in'>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>The Bulkley Valley Museum, Smithers, B.C., would be =
interested
in this program.<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Fergus Tomlin, Director.<o:p></o:p></span></p>

</div>

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<blockquote style=3D'border:none;border-left:solid black =
1.5pt;padding:0in 0in 0in 4.0pt;
margin-left:3.75pt;margin-top:5.0pt;margin-right:0in;margin-bottom:5.0pt'=
>

<div>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

</div>

<p class=3DMsoNormal>-------- Original Message -------- <o:p></o:p></p>

<table class=3DMsoNormalTable border=3D0 cellspacing=3D0 =
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  <td nowrap valign=3Dtop style=3D'padding:0in 0in 0in 0in'>
  <p class=3DMsoNormal align=3Dright =
style=3D'text-align:right'><b>Subject: <o:p></o:p></b></p>
  </td>
  <td style=3D'padding:0in 0in 0in 0in'>
  <p class=3DMsoNormal>CMA, Communiqu=E9: National Museum Campaign with =
Kellogg
  Canada [REF5360000773000007583]<o:p></o:p></p>
  </td>
 </tr>
 <tr>
  <td nowrap valign=3Dtop style=3D'padding:0in 0in 0in 0in'>
  <p class=3DMsoNormal align=3Dright style=3D'text-align:right'><b>Date: =
<o:p></o:p></b></p>
  </td>
  <td style=3D'padding:0in 0in 0in 0in'></td>
 </tr>
 <tr>
  <td nowrap valign=3Dtop style=3D'padding:0in 0in 0in 0in'>
  <p class=3DMsoNormal align=3Dright style=3D'text-align:right'><b>From: =
<o:p></o:p></b></p>
  </td>
  <td style=3D'padding:0in 0in 0in 0in'></td>
 </tr>
</table>

<p class=3DMsoNormal =
style=3D'margin-bottom:12.0pt'><o:p>&nbsp;</o:p></p>

<p><o:p>&nbsp;</o:p></p>

<p class=3DMsoNormal style=3D'margin-bottom:12.0pt'><span =
style=3D'font-family:"Arial","sans-serif"'>May
7, 2008 <br>
<br>
<o:p></o:p></span></p>

<h2><span =
style=3D'font-family:"Arial","sans-serif";color:#CB2128'>National
Museum Campaign with Kellogg Canada: <br>
Sign up today!</span><span style=3D'font-family:"Arial","sans-serif"'> =
<o:p></o:p></span></h2>

To all members; 
 
PLEASE forward =
to your
marketing and communications staff. 
 
The CMA is pleased to announce an opportunity for all museums, =
galleries, zoos,
heritage sites and related institutions across Canada to participate in =
a
national marketing campaign with Kellogg Canada, planned for 2009. 
 
The goal for Kellogg's is to align their family of cereals with the =
social
value of museums, and the family experience of shared time together =
&#8211; whether
at the breakfast table, or walking through one of Canada's 2,500 =
museums,
galleries, zoos, heritage sites, sport halls of fame, and more. 
 
This is a tremendous opportunity for a national public awareness =
campaign for
museums, which we have never done as a sector before. It requires NO =
CASH
commitment from you, and we are working hard to keep it as simple as =
possible. 
 
What
is the promotion?
 
&gt;From April 1 to July 1 2009, Kellogg Canada will put a promotional =
coupon
on 3 million =
cereal
boxes (both adult&#8217;s and children&#8217;s) across =
the country. 
 
The coupon will entitle the bearer to one free entry to a museum (to a =
maximum
value of $10, one per family) when the bearer is accompanied by a =
full-fare
paying adult. 
 
Kellogg Canada will launch a national media campaign highlighting =
museums as
family destinations that will include: <o:p></o:p>

<ul type=3Ddisc>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l1 level1 lfo1'><strong><span =
style=3D'font-family:"Arial","sans-serif"'>National
     TV advertising for four weeks</span></strong><span =
style=3D'font-family:
     "Arial","sans-serif"'> <o:p></o:p></span></li>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l1 level1 lfo1'><span =
style=3D'font-family:"Arial","sans-serif"'>National
     promotions in grocery stores &#8211; reaching over 8 million adults =
<o:p></o:p></span></li>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l1 level1 lfo1'><span =
style=3D'font-family:"Arial","sans-serif"'>On-pack
     branding (front and back) of 3 million cereal boxes =
<o:p></o:p></span></li>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l1 level1 lfo1'><span =
style=3D'font-family:"Arial","sans-serif"'>Regionally
     targeted print advertising in grocery flyers =
<o:p></o:p></span></li>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l1 level1 lfo1'><span =
style=3D'font-family:"Arial","sans-serif"'>Promotional
     materials for use at participating sites <o:p></o:p></span></li>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l1 level1 lfo1'><span =
style=3D'font-family:"Arial","sans-serif"'>Dedicated
     website promoting all participating museums with direct links to =
your
     websites <o:p></o:p></span></li>
</ul>

What if
you don't charge admission?
 
You can still participate and benefit from new exposure! Consider =
offering
everyone who brings in a coupon another promotion in exchange (for =
example:
half-price off an event ticket, discount in the gift shop, reduced =
membership
fees, etc.). 
 
You can also consider getting regional promotion for your site by =
offering a
prize. 
 
What
if you&#8217;re not a CMA member?
 
This opportunity is open to all museums and related institutions across =
Canada,
whether they are CMA members or not. 
 
Sign
up today! 
At this time, we need your commitment. This is what you need to =
do:<o:p></o:p>

<ul type=3Ddisc>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l0 level1 lfo2'><span =
style=3D'font-family:"Arial","sans-serif"'>Reply
     to this email, stating your interest in participating. =
<o:p></o:p></span></li>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l0 level1 lfo2'><span =
style=3D'font-family:"Arial","sans-serif"'>CMA
     will send you the complete details and the <strong><span =
style=3D'font-family:
     "Arial","sans-serif"'>Letter of Intent to =
Participate</span></strong>. <o:p></o:p></span></li>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l0 level1 lfo2'><span =
style=3D'font-family:"Arial","sans-serif"'>You
     will need to complete the Letter and return it to the CMA by =
<strong><span
     style=3D'font-family:"Arial","sans-serif"'>June 27, =
2008</span></strong>. <o:p></o:p></span></li>
</ul>

Don't miss this opportunity to reach out to =
Canadians
across the country &#8211; even our Prime Minister eats breakfast! =
<o:p></o:p>

<h4><span style=3D'font-family:"Arial","sans-serif"'><br>
</span><span =
style=3D'font-family:"Arial","sans-serif";color:#CB2128'>Questions?</span=
><span
style=3D'font-family:"Arial","sans-serif"'> <o:p></o:p></span></h4>

<p><strong><span style=3D'font-family:"Arial","sans-serif"'>Naomi =
Grattan</span></strong><span
style=3D'font-family:"Arial","sans-serif"'> <br>
Director of Communications <br>
Canadian Museums Association <br>
613-567-0099 x223 <br>
<a href=3D"mailto:ngrattan@museums.ca">ngrattan@museums.ca</a><br>
<a =
href=3D"http://www.museums.ca">www.museums.ca</a><o:p></o:p></span></p>

<p><span style=3D'font-family:"Arial","sans-serif"'><br>
<br>
<br>
&nbsp;<o:p></o:p></span></p>

</blockquote>

<p class=3DMsoNormal><span =
style=3D'color:windowtext'><o:p>&nbsp;</o:p></span></p>

<p><span style=3D'font-size:10.0pt;color:windowtext'>No virus found in =
this
incoming message.<br>
Checked by AVG.<br>
Version: 7.5.524 / Virus Database: 269.23.10/1421 - Release Date: =
5/7/2008 5:23
PM</span><span style=3D'color:windowtext'><o:p></o:p></span></p>

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<P><FONT SIZE=3D2>No virus found in this outgoing message.<BR>
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