[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg Canada

Thu, 8 May 2008 13:04:38 -0700

This is a multi-part message in MIME format.

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We would be interested in participating in this campaign.

=20

Thanks,

=20

Jo Atkinson, Assistant Manager

Nicola Valley Museum Archives

2201 Coldwater Ave. Box 1262

Merritt, B.C.  V1K 1B8   Canada  =20

Ph/Fax 250-378-4145

email:  <mailto:nvma@uniserve.com> nvma@uniserve.com

www.nicolavalleymuseum.org

  _____ =20

From: bcma-l-admin@museumsassn.bc.ca =
[mailto:bcma-l-admin@museumsassn.bc.ca]

Sent: May 7, 2008 12:20 PM
To: BCMA-L
Subject: [Bcma-l] CMA, Communique: National Museum Campaign with Kellogg
Canada

=20

-------- Original Message --------=20

Subject:=20

CMA, Communiqu=E9: National Museum Campaign with Kellogg Canada
[REF5360000773000007583]

Date:=20

Wed, 07 May 2008 14:46:00 -0400

From:=20

Canadian Museums Association des mus=E9es canadiens
<mailto:lmcconnell@museums.ca> <lmcconnell@museums.ca>

=20

=20

May 7, 2008=20

National Museum Campaign with Kellogg Canada:=20
Sign up today!=20

To all members;=20

PLEASE forward to your marketing and communications staff.=20

The CMA is pleased to announce an opportunity for all museums, =
galleries,
zoos, heritage sites and related institutions across Canada to =
participate
in a national marketing campaign with Kellogg Canada, planned for 2009.=20

The goal for Kellogg's is to align their family of cereals with the =
social
value of museums, and the family experience of shared time together =96
whether at the breakfast table, or walking through one of Canada's 2,500
museums, galleries, zoos, heritage sites, sport halls of fame, and more. =

This is a tremendous opportunity for a national public awareness =
campaign
for museums, which we have never done as a sector before. It requires NO
CASH commitment from you, and we are working hard to keep it as simple =
as
possible.=20

What is the promotion?=20
>From April 1 to July 1 2009, Kellogg Canada will put a promotional =
coupon
on 3 million cereal boxes (both adult=92s and children=92s) across the =
country.=20

The coupon will entitle the bearer to one free entry to a museum (to a
maximum value of $10, one per family) when the bearer is accompanied by =
a
full-fare paying adult.=20

Kellogg Canada will launch a national media campaign highlighting =
museums as
family destinations that will include:=20

*	National TV advertising for four weeks=20
*	National promotions in grocery stores =96 reaching over 8 million
adults=20
*	On-pack branding (front and back) of 3 million cereal boxes=20
*	Regionally targeted print advertising in grocery flyers=20
*	Promotional materials for use at participating sites=20
*	Dedicated website promoting all participating museums with direct
links to your websites=20

What if you don't charge admission?=20
You can still participate and benefit from new exposure! Consider =
offering
everyone who brings in a coupon another promotion in exchange (for =
example:
half-price off an event ticket, discount in the gift shop, reduced
membership fees, etc.).=20

You can also consider getting regional promotion for your site by =
offering a
prize.=20

What if you=92re not a CMA member?=20
This opportunity is open to all museums and related institutions across
Canada, whether they are CMA members or not.=20

Sign up today!=20
At this time, we need your commitment. This is what you need to do:

*	Reply to this email, stating your interest in participating.=20
*	CMA will send you the complete details and the Letter of Intent to
Participate.=20
*	You will need to complete the Letter and return it to the CMA by
June 27, 2008.=20

Don't miss this opportunity to reach out to Canadians across the country =
=96
even our Prime Minister eats breakfast!=20

Questions?=20

Naomi Grattan=20
Director of Communications=20
Canadian Museums Association=20
613-567-0099 x223=20
ngrattan@museums.ca
www.museums.ca

=20

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<div class=3DSection1>

<p class=3DMsoNormal style=3D'text-autospace:none'><font size=3D2 =
color=3Dnavy
face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>We would
be interested in </span></font><font size=3D2 color=3Dblack =
face=3D"Courier New"><span
style=3D'font-size:10.0pt;font-family:"Courier =
New";color:windowtext'>participating
in this campaign.<o:p></o:p></span></font></p>

<p class=3DMsoNormal style=3D'text-autospace:none'><font size=3D2 =
color=3Dblack
face=3D"Courier New"><span =
style=3D'font-size:10.0pt;font-family:"Courier New";
color:windowtext'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal style=3D'text-autospace:none'><font size=3D2 =
color=3Dblack
face=3D"Courier New"><span =
style=3D'font-size:10.0pt;font-family:"Courier New";
color:windowtext'>Thanks,<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<div>

<p class=3DMsoNormal><em><i><font size=3D2 color=3Dblack =
face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial'>Jo Atkinson, Assistant =
Manager</span></font></i></em><o:p></o:p></p>

<p class=3DMsoNormal><st1:place w:st=3D"on"><st1:PlaceName =
w:st=3D"on"><em><i><font
  size=3D2 color=3Dblack face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>Nicola</span></font></i></em=
></st1:PlaceName><em><i><font
 size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'> <st1:PlaceName
 w:st=3D"on">Valley</st1:PlaceName> <st1:PlaceType =
w:st=3D"on">Museum</st1:PlaceType></span></font></i></em></st1:place><em>=
<i><font
size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'> =
Archives</span></font></i></em><o:p></o:p></p>

<p class=3DMsoNormal><st1:Street w:st=3D"on"><st1:address =
w:st=3D"on"><em><i><font
  size=3D2 color=3Dblack face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>2201
  Coldwater Ave. Box =
1262</span></font></i></em></st1:address></st1:Street><o:p></o:p></p>

<p class=3DMsoNormal><em><i><font size=3D2 color=3Dblack =
face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial'>Merritt, =
B.C.&nbsp;&nbsp;V1K
1B8&nbsp;&nbsp; <st1:country-region w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>&nbsp;&nbsp;
</span></font></i></em><o:p></o:p></p>

<p class=3DMsoNormal><em><i><font size=3D2 color=3Dblack =
face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial'>Ph/Fax =
250-378-4145</span></font></i></em><o:p></o:p></p>

<p class=3DMsoNormal><em><i><font size=3D2 color=3Dblack =
face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial'>email: =
</span></font></i></em><a
href=3D"mailto:nvma@uniserve.com"><em><i><font size=3D2 color=3Dblack =
face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial;color:black;text-decoration:n=
one'>nvma@uniserve.com</span></font></i></em></a><o:p></o:p></p>

<p class=3DMsoNormal><em><i><font size=3D2 color=3Dblack =
face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial'>www.nicolavalleymuseum.org</=
span></font></i></em><o:p></o:p></p>

</div>

<div>

<div class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><font =
size=3D3
color=3Dblack face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt;color:windowtext'>

<hr size=3D2 width=3D"100%" align=3Dcenter tabindex=3D-1>

</span></font></div>

<p class=3DMsoNormal><b><font size=3D2 color=3Dblack face=3DTahoma><span
style=3D'font-size:10.0pt;font-family:Tahoma;color:windowtext;font-weight=
:bold'>From:</span></font></b><font
size=3D2 color=3Dblack face=3DTahoma><span =
style=3D'font-size:10.0pt;font-family:Tahoma;
color:windowtext'> bcma-l-admin@museumsassn.bc.ca =
[mailto:bcma-l-admin@museumsassn.bc.ca]
<br>
<b><span style=3D'font-weight:bold'>Sent:</span></b> May 7, 2008 12:20 =
PM<br>
<b><span style=3D'font-weight:bold'>To:</span></b> <st1:PersonName =
w:st=3D"on">BCMA</st1:PersonName>-L<br>
<b><span style=3D'font-weight:bold'>Subject:</span></b> [Bcma-l] CMA, =
Communique:
<st1:PlaceName w:st=3D"on">National</st1:PlaceName> <st1:PlaceType =
w:st=3D"on">Museum</st1:PlaceType>
Campaign with Kellogg <st1:country-region w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region></span></font><font
color=3Dblack><span =
style=3D'color:windowtext'><o:p></o:p></span></font></p>

</div>

<p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Times New =
Roman"><span
style=3D'font-size:12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Times New =
Roman"><span
style=3D'font-size:12.0pt'>-------- Original Message -------- =
<o:p></o:p></span></font></p>

<table class=3DMsoNormalTable border=3D0 cellspacing=3D0 =
cellpadding=3D0>
 <tr>
  <td nowrap valign=3Dtop style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal align=3Dright style=3D'text-align:right'><b><font =
size=3D3
  color=3Dblack face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt;font-weight:
  bold'>Subject: <o:p></o:p></span></font></b></p>
  </td>
  <td style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Times New =
Roman"><span
  style=3D'font-size:12.0pt'>CMA, Communiqu=E9: <st1:PlaceName =
w:st=3D"on">National</st1:PlaceName>
  <st1:PlaceType w:st=3D"on">Museum</st1:PlaceType> Campaign with =
Kellogg <st1:country-region
  w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>
  [REF5360000773000007583]<o:p></o:p></span></font></p>
  </td>
 </tr>
 <tr>
  <td nowrap valign=3Dtop style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal align=3Dright style=3D'text-align:right'><b><font =
size=3D3
  color=3Dblack face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt;font-weight:
  bold'>Date: <o:p></o:p></span></font></b></p>
  </td>
  <td style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Times New =
Roman"><span
  style=3D'font-size:12.0pt'>Wed, 07 May 2008 14:46:00 =
-0400<o:p></o:p></span></font></p>
  </td>
 </tr>
 <tr>
  <td nowrap valign=3Dtop style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal align=3Dright style=3D'text-align:right'><b><font =
size=3D3
  color=3Dblack face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt;font-weight:
  bold'>From: <o:p></o:p></span></font></b></p>
  </td>
  <td style=3D'padding:0cm 0cm 0cm 0cm'>
  <p class=3DMsoNormal><font size=3D3 color=3Dblack face=3D"Times New =
Roman"><span
  style=3D'font-size:12.0pt'>Canadian Museums Association des mus=E9es =
canadiens <a
  =
href=3D"mailto:lmcconnell@museums.ca">&lt;lmcconnell@museums.ca&gt;</a><o=
:p></o:p></span></font></p>
  </td>
 </tr>
</table>

<p class=3DMsoNormal style=3D'margin-bottom:12.0pt'><font size=3D3 =
color=3Dblack
face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p><font size=3D3 color=3Dblack face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal style=3D'margin-bottom:12.0pt'><font size=3D3 =
color=3Dblack
face=3DArial><span style=3D'font-size:12.0pt;font-family:Arial'>May 7, =
2008 <br>
<br>
<o:p></o:p></span></font></p>

<h2><st1:PlaceName w:st=3D"on"><b><font size=3D5 color=3D"#cb2128" =
face=3DArial><span
 =
style=3D'font-size:18.0pt;font-family:Arial;color:#CB2128'>National</span=
></font></b></st1:PlaceName><font
color=3D"#cb2128" face=3DArial><span =
style=3D'font-family:Arial;color:#CB2128'> <st1:PlaceType
w:st=3D"on">Museum</st1:PlaceType> Campaign with Kellogg =
<st1:country-region
w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>: <br>
Sign up today!</span></font><font face=3DArial><span =
style=3D'font-family:Arial'> <o:p></o:p></span></font></h2>

To all members; 
 
PLEASE =
forward to
your marketing and communications staff. 
 
The CMA is pleased to announce an opportunity for all museums, =
galleries, zoos,
heritage sites and related institutions across <st1:country-region =
w:st=3D"on">Canada</st1:country-region>
to participate in a national marketing campaign with Kellogg =
<st1:country-region
w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>, planned
for 2009. 
 
The goal for Kellogg's is to align their family of cereals with the =
social
value of museums, and the family experience of shared time together =
&#8211;
whether at the breakfast table, or walking through one of =
<st1:country-region
w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>'s 2,500
museums, galleries, zoos, heritage sites, sport halls of fame, and more. =
 
 
This is a tremendous opportunity for a national public awareness =
campaign for
museums, which we have never done as a sector before. It requires NO =
CASH
commitment from you, and we are working hard to keep it as simple as =
possible. 
 
What is the =
promotion? 
&gt;From April 1 to July 1 2009, Kellogg <st1:country-region =
w:st=3D"on"><st1:place
 w:st=3D"on">Canada</st1:place></st1:country-region> will put a =
promotional
coupon on 3 million
cereal boxes (both adult&#8217;s and
children&#8217;s) across the country. 
 
The coupon will entitle the bearer to one free entry to a museum (to a =
maximum
value of $10, one per family) when the bearer is accompanied by a =
full-fare
paying adult. 
 
Kellogg <st1:country-region w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>
will launch a national media campaign highlighting museums as family
destinations that will include: <o:p></o:p>

<ul type=3Ddisc>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l0 level1 lfo1'><strong><b><font size=3D3 color=3Dblack =
face=3DArial><span
     style=3D'font-size:12.0pt;font-family:Arial'>National TV =
advertising for
     four weeks</span></font></b></strong><font face=3DArial><span
     style=3D'font-family:Arial'> <o:p></o:p></span></font></li>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l0 level1 lfo1'><font size=3D3 color=3Dblack =
face=3DArial><span
     style=3D'font-size:12.0pt;font-family:Arial'>National promotions in =
grocery
     stores &#8211; reaching over 8 million adults =
<o:p></o:p></span></font></li>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l0 level1 lfo1'><font size=3D3 color=3Dblack =
face=3DArial><span
     style=3D'font-size:12.0pt;font-family:Arial'>On-pack branding =
(front and
     back) of 3 million cereal boxes <o:p></o:p></span></font></li>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l0 level1 lfo1'><font size=3D3 color=3Dblack =
face=3DArial><span
     style=3D'font-size:12.0pt;font-family:Arial'>Regionally targeted =
print
     advertising in grocery flyers <o:p></o:p></span></font></li>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l0 level1 lfo1'><font size=3D3 color=3Dblack =
face=3DArial><span
     style=3D'font-size:12.0pt;font-family:Arial'>Promotional materials =
for use
     at participating sites <o:p></o:p></span></font></li>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l0 level1 lfo1'><font size=3D3 color=3Dblack =
face=3DArial><span
     style=3D'font-size:12.0pt;font-family:Arial'>Dedicated website =
promoting all
     participating museums with direct links to your websites =
<o:p></o:p></span></font></li>
</ul>

What if you don't charge =
admission? 
You can still participate and benefit from new exposure! Consider =
offering
everyone who brings in a coupon another promotion in exchange (for =
example:
half-price off an event ticket, discount in the gift shop, reduced =
membership
fees, etc.). 
 
You can also consider getting regional promotion for your site by =
offering a
prize. 
 
What if you&#8217;re not a CMA =
member? 
This opportunity is open to all museums and related institutions across =
<st1:country-region
w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>, whether
they are CMA members or not. 
 
Sign up =
today! 
At this time, we need your commitment. This is what you need to =
do:<o:p></o:p>

<ul type=3Ddisc>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l1 level1 lfo2'><font size=3D3 color=3Dblack =
face=3DArial><span
     style=3D'font-size:12.0pt;font-family:Arial'>Reply to this email, =
stating
     your interest in participating. <o:p></o:p></span></font></li>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l1 level1 lfo2'><font size=3D3 color=3Dblack =
face=3DArial><span
     style=3D'font-size:12.0pt;font-family:Arial'>CMA will send you the =
complete
     details and the <strong><b><font face=3DArial><span =
style=3D'font-family:Arial'>Letter
     of Intent to Participate</span></font></b></strong>. =
<o:p></o:p></span></font></li>
 <li class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
     mso-list:l1 level1 lfo2'><font size=3D3 color=3Dblack =
face=3DArial><span
     style=3D'font-size:12.0pt;font-family:Arial'>You will need to =
complete the
     Letter and return it to the CMA by <strong><b><font =
face=3DArial><span
     style=3D'font-family:Arial'>June 27, =
2008</span></font></b></strong>. <o:p></o:p></span></font></li>
</ul>

Don't
miss this opportunity to reach out to Canadians across the country =
&#8211; even
our Prime Minister eats breakfast! <o:p></o:p>

<h4><b><font size=3D3 color=3Dblack face=3DArial><span =
style=3D'font-size:12.0pt;
font-family:Arial'><br>
</span></font></b><font color=3D"#cb2128" face=3DArial><span =
style=3D'font-family:
Arial;color:#CB2128'>Questions?</span></font><font face=3DArial><span
style=3D'font-family:Arial'> <o:p></o:p></span></font></h4>

<p><strong><b><font size=3D3 color=3Dblack face=3DArial><span =
style=3D'font-size:12.0pt;
font-family:Arial'>Naomi Grattan</span></font></b></strong><font =
face=3DArial><span
style=3D'font-family:Arial'> <br>
Director of Communications <br>
Canadian Museums Association <br>
613-567-0099 x223 <br>
<a href=3D"mailto:ngrattan@museums.ca" =
moz-do-not-send=3Dtrue>ngrattan@museums.ca</a><br>
<a href=3D"http://www.museums.ca" =
moz-do-not-send=3Dtrue>www.museums.ca</a><o:p></o:p></span></font></p>

<p style=3D'margin-bottom:12.0pt'><font size=3D3 color=3Dblack =
face=3DArial><span
style=3D'font-size:12.0pt;font-family:Arial'>&nbsp;<br>
<br>
<o:p></o:p></span></font></p>

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