[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg
Canada
bcma-l@museumsassn.bc.ca
bcma-l@museumsassn.bc.ca
Fri, 09 May 2008 08:54:29 -0700
This is a multi-part message in MIME format.
------=_NextPart_000_0019_01C8B1B2.4AC8D570
Content-Type: text/plain;
charset="iso-8859-1"
Content-Transfer-Encoding: quoted-printable
We would be interested in participating
Thanks,
Hans Boerger, Manager
Craig Heritage Park and Museum
Parksville, BC
(250) 248-6966
parksvillemuseum@shaw.ca
www.parksvillemuseum.ca
----- Original Message -----=20
From: bcma-l-admin@museumsassn.bc.ca=20
To: bcma-l@museumsassn.bc.ca=20
Sent: Thursday, May 08, 2008 1:04 PM
Subject: RE: [Bcma-l] CMA, Communique: National Museum Campaign with =
Kellogg Canada
We would be interested in participating in this campaign.
=20
Thanks,
=20
Jo Atkinson, Assistant Manager
Nicola Valley Museum Archives
2201 Coldwater Ave. Box 1262
Merritt, B.C. V1K 1B8 Canada =20
Ph/Fax 250-378-4145
email: nvma@uniserve.com
www.nicolavalleymuseum.org
-------------------------------------------------------------------------=
-----
From: bcma-l-admin@museumsassn.bc.ca =
[mailto:bcma-l-admin@museumsassn.bc.ca]=20
Sent: May 7, 2008 12:20 PM
To: BCMA-L
Subject: [Bcma-l] CMA, Communique: National Museum Campaign with =
Kellogg Canada
=20
-------- Original Message --------=20
Subject:=20
CMA, Communiqu=E9: National Museum Campaign with Kellogg Canada =
[REF5360000773000007583]
=20
Date:=20
Wed, 07 May 2008 14:46:00 -0400
=20
From:=20
Canadian Museums Association des mus=E9es canadiens =
<lmcconnell@museums.ca>
=20
=20
=20
May 7, 2008=20
National Museum Campaign with Kellogg Canada:=20
Sign up today!=20
To all members;=20
PLEASE forward to your marketing and communications staff.=20
The CMA is pleased to announce an opportunity for all museums, =
galleries, zoos, heritage sites and related institutions across Canada =
to participate in a national marketing campaign with Kellogg Canada, =
planned for 2009.=20
The goal for Kellogg's is to align their family of cereals with the =
social value of museums, and the family experience of shared time =
together - whether at the breakfast table, or walking through one of =
Canada's 2,500 museums, galleries, zoos, heritage sites, sport halls of =
fame, and more.=20
This is a tremendous opportunity for a national public awareness =
campaign for museums, which we have never done as a sector before. It =
requires NO CASH commitment from you, and we are working hard to keep it =
as simple as possible.=20
What is the promotion?=20
>From April 1 to July 1 2009, Kellogg Canada will put a promotional =
coupon on 3 million cereal boxes (both adult's and children's) across =
the country.=20
The coupon will entitle the bearer to one free entry to a museum (to a =
maximum value of $10, one per family) when the bearer is accompanied by =
a full-fare paying adult.=20
Kellogg Canada will launch a national media campaign highlighting =
museums as family destinations that will include:=20
a.. National TV advertising for four weeks=20
b.. National promotions in grocery stores - reaching over 8 million =
adults=20
c.. On-pack branding (front and back) of 3 million cereal boxes=20
d.. Regionally targeted print advertising in grocery flyers=20
e.. Promotional materials for use at participating sites=20
f.. Dedicated website promoting all participating museums with =
direct links to your websites=20
What if you don't charge admission?=20
You can still participate and benefit from new exposure! Consider =
offering everyone who brings in a coupon another promotion in exchange =
(for example: half-price off an event ticket, discount in the gift shop, =
reduced membership fees, etc.).=20
You can also consider getting regional promotion for your site by =
offering a prize.=20
What if you're not a CMA member?=20
This opportunity is open to all museums and related institutions =
across Canada, whether they are CMA members or not.=20
Sign up today!=20
At this time, we need your commitment. This is what you need to do:
a.. Reply to this email, stating your interest in participating.=20
b.. CMA will send you the complete details and the Letter of Intent =
to Participate.=20
c.. You will need to complete the Letter and return it to the CMA by =
June 27, 2008.=20
Don't miss this opportunity to reach out to Canadians across the =
country - even our Prime Minister eats breakfast!=20
Questions?=20
Naomi Grattan=20
Director of Communications=20
Canadian Museums Association=20
613-567-0099 x223=20
ngrattan@museums.ca
www.museums.ca
------=_NextPart_000_0019_01C8B1B2.4AC8D570
Content-Type: text/html;
charset="iso-8859-1"
Content-Transfer-Encoding: quoted-printable
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<HTML xmlns=3D"http://www.w3.org/TR/REC-html40" xmlns:v =3D=20
"urn:schemas-microsoft-com:vml" xmlns:o =3D=20
"urn:schemas-microsoft-com:office:office" xmlns:w =3D=20
"urn:schemas-microsoft-com:office:word" xmlns:st1 =3D=20
"urn:schemas-microsoft-com:office:smarttags"><HEAD>
<META http-equiv=3DContent-Type content=3D"text/html; =
charset=3Diso-8859-1">
<META content=3D"MSHTML 6.00.2900.3314" name=3DGENERATOR><!--[if !mso]>
<STYLE>v\:* {
BEHAVIOR: url(#default#VML)
}
o\:* {
BEHAVIOR: url(#default#VML)
}
w\:* {
BEHAVIOR: url(#default#VML)
}
.shape {
BEHAVIOR: url(#default#VML)
}
</STYLE>
<![endif]--><o:SmartTagType name=3D"country-region"=20
namespaceuri=3D"urn:schemas-microsoft-com:office:smarttags"></o:SmartTagT=
ype><o:SmartTagType=20
name=3D"PlaceType"=20
namespaceuri=3D"urn:schemas-microsoft-com:office:smarttags"></o:SmartTagT=
ype><o:SmartTagType=20
name=3D"Street"=20
namespaceuri=3D"urn:schemas-microsoft-com:office:smarttags"></o:SmartTagT=
ype><o:SmartTagType=20
name=3D"address"=20
namespaceuri=3D"urn:schemas-microsoft-com:office:smarttags"></o:SmartTagT=
ype><o:SmartTagType=20
name=3D"PlaceName"=20
namespaceuri=3D"urn:schemas-microsoft-com:office:smarttags"></o:SmartTagT=
ype><o:SmartTagType=20
name=3D"place"=20
namespaceuri=3D"urn:schemas-microsoft-com:office:smarttags"></o:SmartTagT=
ype><o:SmartTagType=20
name=3D"PersonName"=20
namespaceuri=3D"urn:schemas-microsoft-com:office:smarttags"></o:SmartTagT=
ype><!--[if !mso]>
<STYLE>
st1\:*{behavior:url(#default#ieooui) }
</STYLE>
<![endif]-->
<STYLE>
<!--
/* Font Definitions */
@font-face
{font-family:Wingdings;
panose-1:5 0 0 0 0 0 0 0 0 0;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0cm;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman";
color:black;}
h2
{mso-margin-top-alt:auto;
margin-right:0cm;
mso-margin-bottom-alt:auto;
margin-left:0cm;
font-size:18.0pt;
font-family:"Times New Roman";
color:black;
font-weight:bold;}
h4
{mso-margin-top-alt:auto;
margin-right:0cm;
mso-margin-bottom-alt:auto;
margin-left:0cm;
font-size:12.0pt;
font-family:"Times New Roman";
color:black;
font-weight:bold;}
a:link, span.MsoHyperlink
{color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{color:blue;
text-decoration:underline;}
p
{mso-margin-top-alt:auto;
margin-right:0cm;
mso-margin-bottom-alt:auto;
margin-left:0cm;
font-size:12.0pt;
font-family:"Times New Roman";
color:black;}
span.EmailStyle19
{mso-style-type:personal-reply;
font-family:Arial;
color:navy;}
@page Section1
{size:612.0pt 792.0pt;
margin:72.0pt 90.0pt 72.0pt 90.0pt;}
div.Section1
{page:Section1;}
/* List Definitions */
@list l0
{mso-list-id:292563579;
mso-list-template-ids:-159845390;}
@list l0:level1
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:36.0pt;
mso-level-number-position:left;
text-indent:-18.0pt;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l1
{mso-list-id:483591290;
mso-list-template-ids:-1189729966;}
@list l1:level1
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:36.0pt;
mso-level-number-position:left;
text-indent:-18.0pt;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
ol
{margin-bottom:0cm;}
ul
{margin-bottom:0cm;}
-->
</STYLE>
<!--[if gte mso 9]><xml>
<o:shapedefaults v:ext=3D"edit" spidmax=3D"1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext=3D"edit">
<o:idmap v:ext=3D"edit" data=3D"1" />
</o:shapelayout></xml><![endif]--></HEAD>
<BODY lang=3DEN-US vLink=3Dblue link=3Dblue bgColor=3Dwhite>
<DIV><FONT face=3DArial size=3D2>We would be interested in=20
participating</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>Thanks,</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>Hans Boerger, Manager</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>Craig Heritage Park and =
Museum</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>Parksville, BC</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>(250) 248-6966</FONT></DIV>
<DIV><FONT face=3DArial size=3D2><A=20
href=3D"mailto:parksvillemuseum@shaw.ca">parksvillemuseum@shaw.ca</A></FO=
NT></DIV>
<DIV><FONT face=3DArial size=3D2>www.parksvillemuseum.ca</FONT></DIV>
<BLOCKQUOTE dir=3Dltr=20
style=3D"PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; =
BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
<DIV style=3D"FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV=20
style=3D"BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: =
black"><B>From:</B>=20
<A title=3Dbcma-l-admin@museumsassn.bc.ca=20
=
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.b=
c.ca</A>=20
</DIV>
<DIV style=3D"FONT: 10pt arial"><B>To:</B> <A =
title=3Dbcma-l@museumsassn.bc.ca=20
href=3D"mailto:bcma-l@museumsassn.bc.ca">bcma-l@museumsassn.bc.ca</A> =
</DIV>
<DIV style=3D"FONT: 10pt arial"><B>Sent:</B> Thursday, May 08, 2008 =
1:04=20
PM</DIV>
<DIV style=3D"FONT: 10pt arial"><B>Subject:</B> RE: [Bcma-l] CMA, =
Communique:=20
National Museum Campaign with Kellogg Canada</DIV>
<DIV><BR></DIV>
<DIV class=3DSection1>
<P class=3DMsoNormal><FONT face=3DArial color=3Dnavy size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">We would be =
interested in </SPAN></FONT><FONT face=3D"Courier New" color=3Dblack =
size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: windowtext; FONT-FAMILY: 'Courier =
New'">participating=20
in this campaign.<o:p></o:p></SPAN></FONT></P>
<P class=3DMsoNormal><FONT face=3D"Courier New" color=3Dblack =
size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: windowtext; FONT-FAMILY: 'Courier =
New'"><o:p> </o:p></SPAN></FONT></P>
<P class=3DMsoNormal><FONT face=3D"Courier New" color=3Dblack =
size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: windowtext; FONT-FAMILY: 'Courier =
New'">Thanks,<o:p></o:p></SPAN></FONT></P>
<P class=3DMsoNormal><FONT face=3DArial color=3Dnavy size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: =
Arial"><o:p> </o:p></SPAN></FONT></P>
<DIV>
<P class=3DMsoNormal><EM><I><FONT face=3DArial color=3Dblack =
size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Arial">Jo Atkinson, Assistant=20
Manager</SPAN></FONT></I></EM><o:p></o:p></P>
<P class=3DMsoNormal><st1:place w:st=3D"on"><st1:PlaceName =
w:st=3D"on"><EM><I><FONT=20
face=3DArial color=3Dblack size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: =
Arial">Nicola</SPAN></FONT></I></EM></st1:PlaceName><EM><I><FONT=20
face=3DArial size=3D2><SPAN style=3D"FONT-SIZE: 10pt; FONT-FAMILY: =
Arial">=20
<st1:PlaceName w:st=3D"on">Valley</st1:PlaceName> <st1:PlaceType=20
=
w:st=3D"on">Museum</st1:PlaceType></SPAN></FONT></I></EM></st1:place><EM>=
<I><FONT=20
face=3DArial size=3D2><SPAN style=3D"FONT-SIZE: 10pt; FONT-FAMILY: =
Arial">=20
Archives</SPAN></FONT></I></EM><o:p></o:p></P>
<P class=3DMsoNormal><st1:Street w:st=3D"on"><st1:address =
w:st=3D"on"><EM><I><FONT=20
face=3DArial color=3Dblack size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Arial">2201 Coldwater Ave. Box=20
1262</SPAN></FONT></I></EM></st1:address></st1:Street><o:p></o:p></P>
<P class=3DMsoNormal><EM><I><FONT face=3DArial color=3Dblack =
size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Arial">Merritt, =
B.C. V1K=20
1B8 <st1:country-region w:st=3D"on"><st1:place=20
w:st=3D"on">Canada</st1:place></st1:country-region> =20
</SPAN></FONT></I></EM><o:p></o:p></P>
<P class=3DMsoNormal><EM><I><FONT face=3DArial color=3Dblack =
size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Arial">Ph/Fax=20
250-378-4145</SPAN></FONT></I></EM><o:p></o:p></P>
<P class=3DMsoNormal><EM><I><FONT face=3DArial color=3Dblack =
size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Arial">email: =
</SPAN></FONT></I></EM><A=20
href=3D"mailto:nvma@uniserve.com"><EM><I><FONT face=3DArial =
color=3Dblack=20
size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial; =
TEXT-DECORATION: =
none">nvma@uniserve.com</SPAN></FONT></I></EM></A><o:p></o:p></P>
<P class=3DMsoNormal><EM><I><FONT face=3DArial color=3Dblack =
size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Arial"><A=20
=
href=3D"http://www.nicolavalleymuseum.org">www.nicolavalleymuseum.org</A>=
</SPAN></FONT></I></EM><o:p></o:p></P></DIV>
<DIV>
<DIV class=3DMsoNormal style=3D"TEXT-ALIGN: center" =
align=3Dcenter><FONT=20
face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; COLOR: windowtext">
<HR tabIndex=3D-1 align=3Dcenter width=3D"100%" SIZE=3D2>
</SPAN></FONT></DIV>
<P class=3DMsoNormal><B><FONT face=3DTahoma color=3Dblack =
size=3D2><SPAN=20
style=3D"FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: windowtext; =
FONT-FAMILY: Tahoma">From:</SPAN></FONT></B><FONT=20
face=3DTahoma color=3Dblack size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: windowtext; FONT-FAMILY: Tahoma"> <A=20
=
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.b=
c.ca</A>=20
[mailto:bcma-l-admin@museumsassn.bc.ca] <BR><B><SPAN=20
style=3D"FONT-WEIGHT: bold">Sent:</SPAN></B> May 7, 2008 12:20 =
PM<BR><B><SPAN=20
style=3D"FONT-WEIGHT: bold">To:</SPAN></B> <st1:PersonName=20
w:st=3D"on">BCMA</st1:PersonName>-L<BR><B><SPAN=20
style=3D"FONT-WEIGHT: bold">Subject:</SPAN></B> [Bcma-l] CMA, =
Communique:=20
<st1:PlaceName w:st=3D"on">National</st1:PlaceName> <st1:PlaceType=20
w:st=3D"on">Museum</st1:PlaceType> Campaign with Kellogg =
<st1:country-region=20
w:st=3D"on"><st1:place=20
w:st=3D"on">Canada</st1:place></st1:country-region></SPAN></FONT><FONT =
color=3Dblack><SPAN=20
style=3D"COLOR: windowtext"><o:p></o:p></SPAN></FONT></P></DIV>
<P class=3DMsoNormal><FONT face=3D"Times New Roman" color=3Dblack =
size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt"><o:p> </o:p></SPAN></FONT></P>
<P class=3DMsoNormal><FONT face=3D"Times New Roman" color=3Dblack =
size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt">-------- Original Message --------=20
<o:p></o:p></SPAN></FONT></P>
<TABLE class=3DMsoNormalTable cellSpacing=3D0 cellPadding=3D0 =
border=3D0>
<TBODY>
<TR>
<TD=20
style=3D"PADDING-RIGHT: 0cm; PADDING-LEFT: 0cm; PADDING-BOTTOM: =
0cm; PADDING-TOP: 0cm"=20
vAlign=3Dtop noWrap>
<P class=3DMsoNormal style=3D"TEXT-ALIGN: right" =
align=3Dright><B><FONT=20
face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
style=3D"FONT-WEIGHT: bold; FONT-SIZE: 12pt">Subject:=20
<o:p></o:p></SPAN></FONT></B></P></TD>
<TD=20
style=3D"PADDING-RIGHT: 0cm; PADDING-LEFT: 0cm; PADDING-BOTTOM: =
0cm; PADDING-TOP: 0cm">
<P class=3DMsoNormal><FONT face=3D"Times New Roman" =
color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt">CMA, Communiqu=E9: <st1:PlaceName=20
w:st=3D"on">National</st1:PlaceName> <st1:PlaceType=20
w:st=3D"on">Museum</st1:PlaceType> Campaign with Kellogg=20
<st1:country-region w:st=3D"on"><st1:place=20
w:st=3D"on">Canada</st1:place></st1:country-region>=20
[REF5360000773000007583]<o:p></o:p></SPAN></FONT></P></TD></TR>
<TR>
<TD=20
style=3D"PADDING-RIGHT: 0cm; PADDING-LEFT: 0cm; PADDING-BOTTOM: =
0cm; PADDING-TOP: 0cm"=20
vAlign=3Dtop noWrap>
<P class=3DMsoNormal style=3D"TEXT-ALIGN: right" =
align=3Dright><B><FONT=20
face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
style=3D"FONT-WEIGHT: bold; FONT-SIZE: 12pt">Date:=20
<o:p></o:p></SPAN></FONT></B></P></TD>
<TD=20
style=3D"PADDING-RIGHT: 0cm; PADDING-LEFT: 0cm; PADDING-BOTTOM: =
0cm; PADDING-TOP: 0cm">
<P class=3DMsoNormal><FONT face=3D"Times New Roman" =
color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt">Wed, 07 May 2008 14:46:00=20
-0400<o:p></o:p></SPAN></FONT></P></TD></TR>
<TR>
<TD=20
style=3D"PADDING-RIGHT: 0cm; PADDING-LEFT: 0cm; PADDING-BOTTOM: =
0cm; PADDING-TOP: 0cm"=20
vAlign=3Dtop noWrap>
<P class=3DMsoNormal style=3D"TEXT-ALIGN: right" =
align=3Dright><B><FONT=20
face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
style=3D"FONT-WEIGHT: bold; FONT-SIZE: 12pt">From:=20
<o:p></o:p></SPAN></FONT></B></P></TD>
<TD=20
style=3D"PADDING-RIGHT: 0cm; PADDING-LEFT: 0cm; PADDING-BOTTOM: =
0cm; PADDING-TOP: 0cm">
<P class=3DMsoNormal><FONT face=3D"Times New Roman" =
color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt">Canadian Museums Association des =
mus=E9es=20
canadiens <A=20
=
href=3D"mailto:lmcconnell@museums.ca"><lmcconnell@museums.ca></A><o=
:p></o:p></SPAN></FONT></P></TD></TR></TBODY></TABLE>
<P class=3DMsoNormal style=3D"MARGIN-BOTTOM: 12pt"><FONT face=3D"Times =
New Roman"=20
color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt"><o:p> </o:p></SPAN></FONT></P>
<P><FONT face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt"><o:p> </o:p></SPAN></FONT></P>
<P class=3DMsoNormal style=3D"MARGIN-BOTTOM: 12pt"><FONT face=3DArial =
color=3Dblack=20
size=3D3><SPAN style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">May 7, =
2008=20
<BR><BR><o:p></o:p></SPAN></FONT></P>
<H2><st1:PlaceName w:st=3D"on"><B><FONT face=3DArial color=3D#cb2128 =
size=3D5><SPAN=20
style=3D"FONT-SIZE: 18pt; COLOR: #cb2128; FONT-FAMILY: =
Arial">National</SPAN></FONT></B></st1:PlaceName><FONT=20
face=3DArial color=3D#cb2128><SPAN style=3D"COLOR: #cb2128; =
FONT-FAMILY: Arial">=20
<st1:PlaceType w:st=3D"on">Museum</st1:PlaceType> Campaign with =
Kellogg=20
<st1:country-region w:st=3D"on"><st1:place=20
w:st=3D"on">Canada</st1:place></st1:country-region>: <BR>Sign up=20
today!</SPAN></FONT><FONT face=3DArial><SPAN style=3D"FONT-FAMILY: =
Arial">=20
<o:p></o:p></SPAN></FONT></H2>
<P><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial"><BR><BR>To all members;=20
<BR><BR><STRONG><B><FONT face=3DArial><SPAN style=3D"FONT-FAMILY: =
Arial">PLEASE=20
forward to your marketing and communications =
staff.</SPAN></FONT></B></STRONG>=20
<BR><BR>The CMA is pleased to announce an opportunity for all museums, =
galleries, zoos, heritage sites and related institutions across=20
<st1:country-region w:st=3D"on">Canada</st1:country-region> to =
participate in a=20
national marketing campaign with Kellogg <st1:country-region=20
w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>,=20
planned for 2009. <BR><BR>The goal for Kellogg's is to align their =
family of=20
cereals with the social value of museums, and the family experience of =
shared=20
time together =96 whether at the breakfast table, or walking through =
one of=20
<st1:country-region w:st=3D"on"><st1:place=20
w:st=3D"on">Canada</st1:place></st1:country-region>'s 2,500 museums, =
galleries,=20
zoos, heritage sites, sport halls of fame, and more. <BR><BR>This is a =
tremendous opportunity for a national public awareness campaign for =
museums,=20
which we have never done as a sector before. It requires NO CASH =
commitment=20
from you, and we are working hard to keep it as simple as possible.=20
<BR><BR></SPAN></FONT><STRONG><B><FONT face=3DArial =
color=3D#cb2128><SPAN=20
style=3D"COLOR: #cb2128; FONT-FAMILY: Arial">What is the=20
promotion?</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial"> <BR>>From April 1 to July 1 2009, =
Kellogg=20
<st1:country-region w:st=3D"on"><st1:place=20
w:st=3D"on">Canada</st1:place></st1:country-region> will put a =
promotional=20
coupon on <STRONG><B><FONT face=3DArial><SPAN style=3D"FONT-FAMILY: =
Arial">3=20
million cereal boxes</SPAN></FONT></B></STRONG> (both adult=92s and =
children=92s)=20
across the country. <BR><BR>The coupon will entitle the bearer to one =
free=20
entry to a museum (to a maximum value of $10, one per family) when the =
bearer=20
is accompanied by a full-fare paying adult. <BR><BR>Kellogg=20
<st1:country-region w:st=3D"on"><st1:place=20
w:st=3D"on">Canada</st1:place></st1:country-region> will launch a =
national media=20
campaign highlighting museums as family destinations that will =
include:=20
<o:p></o:p></SPAN></FONT></P>
<UL type=3Ddisc>
<LI class=3DMsoNormal=20
style=3D"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; =
mso-list: l0 level1 lfo1"><STRONG><B><FONT=20
face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">National TV =
advertising for four=20
weeks</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial"> <o:p></o:p></SPAN></FONT>
<LI class=3DMsoNormal=20
style=3D"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; =
mso-list: l0 level1 lfo1"><FONT=20
face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">National promotions in =
grocery=20
stores =96 reaching over 8 million adults <o:p></o:p></SPAN></FONT>
<LI class=3DMsoNormal=20
style=3D"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; =
mso-list: l0 level1 lfo1"><FONT=20
face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">On-pack branding =
(front and=20
back) of 3 million cereal boxes <o:p></o:p></SPAN></FONT>
<LI class=3DMsoNormal=20
style=3D"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; =
mso-list: l0 level1 lfo1"><FONT=20
face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Regionally targeted =
print=20
advertising in grocery flyers <o:p></o:p></SPAN></FONT>
<LI class=3DMsoNormal=20
style=3D"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; =
mso-list: l0 level1 lfo1"><FONT=20
face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Promotional materials =
for use at=20
participating sites <o:p></o:p></SPAN></FONT>
<LI class=3DMsoNormal=20
style=3D"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; =
mso-list: l0 level1 lfo1"><FONT=20
face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Dedicated website =
promoting all=20
participating museums with direct links to your websites=20
<o:p></o:p></SPAN></FONT></LI></UL>
<P><STRONG><B><FONT face=3DArial color=3D#cb2128 size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; COLOR: #cb2128; FONT-FAMILY: Arial">What if =
you don't=20
charge admission?</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial"> <BR>You can still participate and =
benefit from new=20
exposure! Consider offering everyone who brings in a coupon another =
promotion=20
in exchange (for example: half-price off an event ticket, discount in =
the gift=20
shop, reduced membership fees, etc.). <BR><BR>You can also consider =
getting=20
regional promotion for your site by offering a prize.=20
<BR><BR></SPAN></FONT><STRONG><B><FONT face=3DArial =
color=3D#cb2128><SPAN=20
style=3D"COLOR: #cb2128; FONT-FAMILY: Arial">What if you=92re not a =
CMA=20
member?</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial"> <BR>This opportunity is open to all =
museums and=20
related institutions across <st1:country-region w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>, whether they are =
CMA=20
members or not. <BR><BR></SPAN></FONT><STRONG><B><FONT face=3DArial=20
color=3D#cb2128><SPAN style=3D"COLOR: #cb2128; FONT-FAMILY: =
Arial">Sign up=20
today!</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial"> <BR>At this time, we need your =
commitment. This is=20
what you need to do:<o:p></o:p></SPAN></FONT></P>
<UL type=3Ddisc>
<LI class=3DMsoNormal=20
style=3D"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; =
mso-list: l1 level1 lfo2"><FONT=20
face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Reply to this email, =
stating=20
your interest in participating. <o:p></o:p></SPAN></FONT>
<LI class=3DMsoNormal=20
style=3D"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; =
mso-list: l1 level1 lfo2"><FONT=20
face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">CMA will send you the =
complete=20
details and the <STRONG><B><FONT face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial">Letter of Intent to=20
Participate</SPAN></FONT></B></STRONG>. <o:p></o:p></SPAN></FONT>
<LI class=3DMsoNormal=20
style=3D"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; =
mso-list: l1 level1 lfo2"><FONT=20
face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">You will need to =
complete the=20
Letter and return it to the CMA by <STRONG><B><FONT =
face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial">June 27, =
2008</SPAN></FONT></B></STRONG>.=20
<o:p></o:p></SPAN></FONT></LI></UL>
<P class=3DMsoNormal style=3D"MARGIN-BOTTOM: 12pt"><STRONG><B><FONT =
face=3DArial=20
color=3Dblack size=3D3><SPAN style=3D"FONT-SIZE: 12pt; FONT-FAMILY: =
Arial">Don't=20
miss this opportunity to reach out to Canadians across the country =96 =
even our=20
Prime Minister eats breakfast! </SPAN></FONT></B></STRONG><FONT=20
face=3DArial><SPAN style=3D"FONT-FAMILY: =
Arial"><o:p></o:p></SPAN></FONT></P>
<H4><B><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: =
Arial"><BR></SPAN></FONT></B><FONT=20
face=3DArial color=3D#cb2128><SPAN=20
style=3D"COLOR: #cb2128; FONT-FAMILY: =
Arial">Questions?</SPAN></FONT><FONT=20
face=3DArial><SPAN style=3D"FONT-FAMILY: Arial"> =
<o:p></o:p></SPAN></FONT></H4>
<P><STRONG><B><FONT face=3DArial color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Naomi=20
Grattan</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
style=3D"FONT-FAMILY: Arial"> <BR>Director of Communications =
<BR>Canadian=20
Museums Association <BR>613-567-0099 x223 <BR><A=20
href=3D"mailto:ngrattan@museums.ca"=20
moz-do-not-send=3D"true">ngrattan@museums.ca</A><BR><A=20
href=3D"http://www.museums.ca"=20
=
moz-do-not-send=3D"true">www.museums.ca</A><o:p></o:p></SPAN></FONT></P>
<P style=3D"MARGIN-BOTTOM: 12pt"><FONT face=3DArial color=3Dblack =
size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: =
Arial"><BR><BR><o:p></o:p></SPAN></FONT> </P></DIV></BLOCKQUOTE></BO=
DY></HTML>
------=_NextPart_000_0019_01C8B1B2.4AC8D570--