[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg
Canada
bcma-l@museumsassn.bc.ca
bcma-l@museumsassn.bc.ca
Fri, 09 May 2008 15:58:59 -0700
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-------- Original Message --------
From: Greenwood Museum-Cable <museum@shaw.ca>
The Greenwood Museum would be interested in participating.
Thank you!
Doreen MacLean
Director
Greenwood Museum
Greenwood, BC
V0H 1J0
----- Original Message -----
On 7-May-08, at 12:20 PM, bcma-l-admin@museumsassn.bc.ca
<mailto:bcma-l-admin@museumsassn.bc.ca> wrote:
> -------- Original Message --------
> Subject: CMA, Communiqué: National Museum Campaign with Kellogg
> Canada [REF5360000773000007583]
> Date: Wed, 07 May 2008 14:46:00 -0400
> From: Canadian Museums Association des musées canadiens
> <lmcconnell@museums.ca>
>
>
>
>
> May 7, 2008
>
>
> National Museum Campaign with Kellogg Canada:
> Sign up today!
>
>
>
> To all members;
>
> *PLEASE forward to your marketing and communications staff.*
>
> The CMA is pleased to announce an opportunity for all museums,
> galleries, zoos, heritage sites and related institutions across
> Canada to participate in a national marketing campaign with
> Kellogg Canada, planned for 2009.
>
> The goal for Kellogg's is to align their family of cereals with
> the social value of museums, and the family experience of shared
> time together – whether at the breakfast table, or walking through
> one of Canada's 2,500 museums, galleries, zoos, heritage sites,
> sport halls of fame, and more.
>
> This is a tremendous opportunity for a national public awareness
> campaign for museums, which we have never done as a sector before.
> It requires NO CASH commitment from you, and we are working hard
> to keep it as simple as possible.
>
> *What is the promotion?*
> >From April 1 to July 1 2009, Kellogg Canada will put a
> promotional coupon on *3 million cereal boxes* (both adult’s and
> children’s) across the country.
>
> The coupon will entitle the bearer to one free entry to a museum
> (to a maximum value of $10, one per family) when the bearer is
> accompanied by a full-fare paying adult.
>
> Kellogg Canada will launch a national media campaign highlighting
> museums as family destinations that will include:
>
> * *National TV advertising for four weeks*
> * National promotions in grocery stores – reaching over 8
> million adults
> * On-pack branding (front and back) of 3 million cereal boxes
> * Regionally targeted print advertising in grocery flyers
> * Promotional materials for use at participating sites
> * Dedicated website promoting all participating museums with
> direct links to your websites
>
> *What if you don't charge admission?*
> You can still participate and benefit from new exposure! Consider
> offering everyone who brings in a coupon another promotion in
> exchange (for example: half-price off an event ticket, discount in
> the gift shop, reduced membership fees, etc.).
>
> You can also consider getting regional promotion for your site by
> offering a prize.
>
> *What if you’re not a CMA member?*
> This opportunity is open to all museums and related institutions
> across Canada, whether they are CMA members or not.
>
> *Sign up today!*
> At this time, we need your commitment. This is what you need to do:
>
> * Reply to this email, stating your interest in participating.
> * CMA will send you the complete details and the *Letter of
> Intent to Participate*.
> * You will need to complete the Letter and return it to the
> CMA by *June 27, 2008*.
>
> *Don't miss this opportunity to reach out to Canadians across the
> country – even our Prime Minister eats breakfast!
> *
>
>
>
> Questions?
>
> *Naomi Grattan*
> Director of Communications
> Canadian Museums Association
> 613-567-0099 x223
> ngrattan@museums.ca <mailto:ngrattan@museums.ca>
> www.museums.ca <http://www.museums.ca>
>
>
>
>
>
>
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-------- Original Message --------
<table class="moz-email-headers-table" border="0" cellpadding="0"
cellspacing="0">
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<tr>
<th align="right" nowrap="nowrap" valign="baseline">From: </th>
<td>Greenwood Museum-Cable <a class="moz-txt-link-rfc2396E" href="mailto:museum@shaw.ca"><museum@shaw.ca></a></td>
</tr>
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<div><font size="2">The Greenwood Museum would be interested in
participating.</font></div>
<div><font size="2">Thank you!</font></div>
<div> </div>
<div><font size="2">Doreen MacLean</font></div>
<div><font size="2">Director</font></div>
<div><font size="2">Greenwood Museum</font></div>
<div><font size="2">Greenwood, BC</font></div>
<div><font size="2">V0H 1J0</font></div>
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<div
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Original Message ----- </div>
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style="font-size: 11px;"><br>
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<div>
<div>On 7-May-08, at 12:20 PM, <a moz-do-not-send="true"
href="mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.bc.ca</a>
wrote:</div>
<br class="Apple-interchange-newline">
<blockquote type="cite">-------- Original Message --------
<table class="moz-email-headers-table" border="0" cellpadding="0"
cellspacing="0">
<tbody>
<tr>
<th align="right" nowrap="nowrap" valign="baseline">Subject: </th>
<td>CMA, Communiqué: National Museum Campaign with Kellogg
Canada [REF5360000773000007583]</td>
</tr>
<tr>
<th align="right" nowrap="nowrap" valign="baseline">Date: </th>
<td>Wed, 07 May 2008 14:46:00 -0400</td>
</tr>
<tr>
<th align="right" nowrap="nowrap" valign="baseline">From: </th>
<td>Canadian Museums Association des musées canadiens <a
moz-do-not-send="true" class="moz-txt-link-rfc2396E"
href="mailto:lmcconnell@museums.ca"><lmcconnell@museums.ca></a></td>
</tr>
</tbody>
</table>
<br>
<br>
<p><br>
</p>
<font face="Arial">May 7, 2008 <br>
<br>
<br>
</font>
<h2><font face="Arial"><font color="#cb2128">National Museum
Campaign with Kellogg Canada: <br>
Sign up today!</font> </font></h2>
<font face="Arial"> </font>
<p><font face="Arial"><br>
<br>
To all members; <br>
<br>
<strong><font color="#000000">PLEASE forward to your marketing and
communications staff.</font></strong> <br>
<br>
The CMA is pleased to announce an opportunity for all museums,
galleries, zoos, heritage sites and related institutions across Canada
to participate in a national marketing campaign with Kellogg Canada,
planned for 2009. <br>
<br>
The goal for Kellogg's is to align their family of cereals with the
social value of museums, and the family experience of shared time
together – whether at the breakfast table, or walking through one of
Canada's 2,500 museums, galleries, zoos, heritage sites, sport halls of
fame, and more. <br>
<br>
This is a tremendous opportunity for a national public awareness
campaign for museums, which we have never done as a sector before. It
requires NO CASH commitment from you, and we are working hard to keep
it as simple as possible. <br>
<br>
<strong><font color="#cb2128">What is the promotion?</font></strong>
<br>
>From April 1 to July 1 2009, Kellogg Canada will put a promotional
coupon on <strong><font color="#000000">3 million cereal boxes</font></strong>
(both adult’s and children’s) across the country. <br>
<br>
The coupon will entitle the bearer to one free entry to a museum (to a
maximum value of $10, one per family) when the bearer is accompanied by
a full-fare paying adult. <br>
<br>
Kellogg Canada will launch a national media campaign highlighting
museums as family destinations that will include: </font></p>
<font face="Arial"> </font>
<ul>
<font face="Arial">
<li><strong><font color="#000000">National TV advertising for
four weeks</font></strong> </li>
<li>National promotions in grocery stores – reaching over 8
million adults </li>
<li>On-pack branding (front and back) of 3 million cereal boxes </li>
<li>Regionally targeted print advertising in grocery flyers </li>
<li>Promotional materials for use at participating sites </li>
<li>Dedicated website promoting all participating museums with
direct links to your websites </li>
</font>
</ul>
<font face="Arial"> </font>
<p><font face="Arial"><strong><font color="#cb2128">What if you
don't charge admission?</font></strong> <br>
You can still participate and benefit from new exposure! Consider
offering everyone who brings in a coupon another promotion in exchange
(for example: half-price off an event ticket, discount in the gift
shop, reduced membership fees, etc.). <br>
<br>
You can also consider getting regional promotion for your site by
offering a prize. <br>
<br>
<strong><font color="#cb2128">What if you’re not a CMA member?</font></strong>
<br>
This opportunity is open to all museums and related institutions across
Canada, whether they are CMA members or not. <br>
<br>
<font color="#cb2128"><strong>Sign up today!</strong></font> <br>
At this time, we need your commitment. This is what you need to do:</font></p>
<font face="Arial"> </font>
<ul>
<font face="Arial">
<li>Reply to this email, stating your interest in participating. </li>
<li>CMA will send you the complete details and the <strong><font
color="#000000">Letter of Intent to Participate</font></strong>. </li>
<li>You will need to complete the Letter and return it to the CMA
by <strong><font color="#000000">June 27, 2008</font></strong>. </li>
</font>
</ul>
<font face="Arial"><strong><font color="#000000">Don't miss this
opportunity to reach out to Canadians across the country – even our
Prime Minister eats breakfast! <br>
</font></strong><br>
</font>
<h4><font face="Arial"><br>
<font color="#cb2128">Questions?</font> </font></h4>
<font face="Arial"> </font>
<p><font face="Arial"><strong><font color="#000000">Naomi Grattan</font></strong>
<br>
Director of Communications <br>
Canadian Museums Association <br>
613-567-0099 x223 <br>
<a href="mailto:ngrattan@museums.ca" moz-do-not-send="true">ngrattan@museums.ca</a><br>
<a href="http://www.museums.ca" moz-do-not-send="true">www.museums.ca</a></font></p>
<font face="Arial"> </font>
<p><font face="Arial"><br>
<br>
<br>
</font></p>
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