[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg
Canada
bcma-l@museumsassn.bc.ca
bcma-l@museumsassn.bc.ca
Fri, 09 May 2008 15:59:46 -0700
This is a multi-part message in MIME format.
--Boundary_(ID_SRSVyEPoBp8UlOZ7fHfOCA)
Content-type: text/plain; charset=iso-8859-1; format=flowed
Content-transfer-encoding: 8BIT
-------- Original Message --------
From: Ashli Komaryk-Delucio <ashli@italianculturalcentre.ca>
The Vancouver Italian Cultural Centre Society Museum would like to
participate!
Many thanks,
Ashli
//Ashli Komaryk-De Lucio//
Italian Cultural Centre, Cultural Director
Ph. 604 430 3337 - Fx 604 430 3331
www.italianculturalcentre.ca <http://www.italianculturalcentre.ca/>
**1977-2007 Serving the Community for 30 Years.** ****
/*/European Festival - May 31! /*//*/ /*/
Visit Italy and the other European countries at this fantastic
multi-cultural celebration - cultural displays, entertainment,
traditional food concessions, children's activities, an evening dance
and much more! At the Scandinavian Community Centre (Burnaby). Opening
ceremony at 10:30 am - www.eurofestbc.ca <http://www.eurofestbc.ca>.
*/_
_/*/*/Italian Week 2008 - June 22-28!/*//*/ /*/
Mark your calendars! Don't miss this exciting week of delicious and
inspiring Italian Culture! The Italian Week entertainment program is now
available on our website.
/*/Subscribe to our e-Newsletter and you could win!/*/
By simply adding your name to our e-subscribers list on the website
homepage www.italianculturalcentre.ca
<http://www.italianculturalcentre.ca> your name will be entered to win
our monthly draws for delicious prizes valued at not less than $100!
------------------------------------------------------------------------
*From:* bcma-l-admin@museumsassn.bc.ca
[mailto:bcma-l-admin@museumsassn.bc.ca]
*Sent:* Wednesday, May 07, 2008 12:20 PM
*To:* BCMA-L
*Subject:* [Bcma-l] CMA, Communique: National Museum Campaign with
Kellogg Canada
-------- Original Message --------
*Subject: *
CMA, Communiqué: National Museum Campaign with Kellogg Canada
[REF5360000773000007583]
*Date: *
Wed, 07 May 2008 14:46:00 -0400
*From: *
Canadian Museums Association des musées canadiens
<lmcconnell@museums.ca> <mailto:lmcconnell@museums.ca>
May 7, 2008
*National* Museum Campaign with Kellogg Canada:
Sign up today!
To all members;
**PLEASE forward to your marketing and communications staff.**
The CMA is pleased to announce an opportunity for all museums,
galleries, zoos, heritage sites and related institutions across Canada
to participate in a national marketing campaign with Kellogg Canada,
planned for 2009.
The goal for Kellogg's is to align their family of cereals with the
social value of museums, and the family experience of shared time
together -- whether at the breakfast table, or walking through one of
Canada's 2,500 museums, galleries, zoos, heritage sites, sport halls of
fame, and more.
This is a tremendous opportunity for a national public awareness
campaign for museums, which we have never done as a sector before. It
requires NO CASH commitment from you, and we are working hard to keep it
as simple as possible.
**What is the promotion?**
> From April 1 to July 1 2009, Kellogg Canada will put a promotional
coupon on **3 million cereal boxes** (both adult's and children's)
across the country.
The coupon will entitle the bearer to one free entry to a museum (to a
maximum value of $10, one per family) when the bearer is accompanied by
a full-fare paying adult.
Kellogg Canada will launch a national media campaign highlighting
museums as family destinations that will include:
* **National TV advertising for four weeks**
* National promotions in grocery stores -- reaching over 8 million
adults
* On-pack branding (front and back) of 3 million cereal boxes
* Regionally targeted print advertising in grocery flyers
* Promotional materials for use at participating sites
* Dedicated website promoting all participating museums with direct
links to your websites
**What if you don't charge admission?**
You can still participate and benefit from new exposure! Consider
offering everyone who brings in a coupon another promotion in exchange
(for example: half-price off an event ticket, discount in the gift shop,
reduced membership fees, etc.).
You can also consider getting regional promotion for your site by
offering a prize.
**What if you're not a CMA member?**
This opportunity is open to all museums and related institutions across
Canada, whether they are CMA members or not.
**Sign up today!**
At this time, we need your commitment. This is what you need to do:
* Reply to this email, stating your interest in participating.
* CMA will send you the complete details and the **Letter of Intent
to Participate**.
* You will need to complete the Letter and return it to the CMA by
**June 27, 2008**.
**Don't miss this opportunity to reach out to Canadians across the
country -- even our Prime Minister eats breakfast! **
*
*Questions?
**Naomi Grattan**
Director of Communications
Canadian Museums Association
613-567-0099 x223
ngrattan@museums.ca <mailto:ngrattan@museums.ca>
www.museums.ca <http://www.museums.ca>
--Boundary_(ID_SRSVyEPoBp8UlOZ7fHfOCA)
Content-type: text/html; charset=iso-8859-1
Content-transfer-encoding: 7BIT
<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html>
<head>
<meta http-equiv="Content-Type"
content="text/html; charset=iso-8859-1">
<meta name="Generator" content="Microsoft Word 11 (filtered medium)">
<!--[if !mso]>
<style>
v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style>
<![endif]--><o:SmartTagType
namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="PlaceName">
<o:SmartTagType
namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="PlaceType"><o:SmartTagType
namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="City">
<o:SmartTagType
namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="country-region"><o:SmartTagType
namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="place">
<!--[if !mso]>
<style>
st1\:*{behavior:url(#default#ieooui) }
</style>
<![endif]-->
<style>
<!--
/* Font Definitions */
@font-face
{font-family:Wingdings;
panose-1:5 0 0 0 0 0 0 0 0 0;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:"Arial Black";
panose-1:2 11 10 4 2 1 2 2 2 4;}
@font-face
{font-family:"Calligraph421 BT";
panose-1:3 6 7 2 5 4 2 2 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0pt;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman";
color:black;}
h2
{mso-margin-top-alt:auto;
margin-right:0pt;
mso-margin-bottom-alt:auto;
margin-left:0pt;
font-size:18.0pt;
font-family:"Times New Roman";
color:black;
font-weight:bold;}
h4
{mso-margin-top-alt:auto;
margin-right:0pt;
mso-margin-bottom-alt:auto;
margin-left:0pt;
font-size:12.0pt;
font-family:"Times New Roman";
color:black;
font-weight:bold;}
a:link, span.MsoHyperlink
{color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{color:blue;
text-decoration:underline;}
p
{mso-margin-top-alt:auto;
margin-right:0pt;
mso-margin-bottom-alt:auto;
margin-left:0pt;
font-size:12.0pt;
font-family:"Times New Roman";
color:black;}
span.EmailStyle19
{mso-style-type:personal-reply;
font-family:Arial;
color:blue;
font-weight:normal;
font-style:normal;
text-decoration:none none;}
@page Section1
{size:465.75pt 676.5pt;
margin:47.35pt 32.6pt 67.65pt 32.6pt;}
div.Section1
{page:Section1;}
/* List Definitions */
@list l0
{mso-list-id:9070488;
mso-list-template-ids:-250724510;}
@list l0:level1
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:36.0pt;
mso-level-number-position:left;
text-indent:-18.0pt;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l1
{mso-list-id:714551534;
mso-list-template-ids:-913829288;}
@list l1:level1
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:36.0pt;
mso-level-number-position:left;
text-indent:-18.0pt;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
ol
{margin-bottom:0pt;}
ul
{margin-bottom:0pt;}
-->
</style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</o:SmartTagType></o:SmartTagType></o:SmartTagType></o:SmartTagType></o:SmartTagType>
</head>
<body bgcolor="#ffffff" text="#000000">
-------- Original Message --------
<table class="moz-email-headers-table" border="0" cellpadding="0"
cellspacing="0">
<tbody>
<tr>
<th align="right" nowrap="nowrap" valign="baseline">From: </th>
<td>Ashli Komaryk-Delucio <a class="moz-txt-link-rfc2396E" href="mailto:ashli@italianculturalcentre.ca"><ashli@italianculturalcentre.ca></a></td>
</tr>
</tbody>
</table>
<br>
<br>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta name="Generator" content="Microsoft Word 11 (filtered medium)">
<!--[if !mso]>
<style>
v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style>
<![endif]--><o:SmartTagType
namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="PlaceName">
<o:SmartTagType
namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="PlaceType"><o:SmartTagType
namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="City">
<o:SmartTagType
namespaceuri="urn:schemas-microsoft-com:office:smarttags"
name="country-region"><o:SmartTagType
namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="place">
<!--[if !mso]>
<style>
st1\:*{behavior:url(#default#ieooui) }
</style>
<![endif]-->
<style>
<!--
/* Font Definitions */
@font-face
{font-family:Wingdings;
panose-1:5 0 0 0 0 0 0 0 0 0;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:"Arial Black";
panose-1:2 11 10 4 2 1 2 2 2 4;}
@font-face
{font-family:"Calligraph421 BT";
panose-1:3 6 7 2 5 4 2 2 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0pt;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman";
color:black;}
h2
{mso-margin-top-alt:auto;
margin-right:0pt;
mso-margin-bottom-alt:auto;
margin-left:0pt;
font-size:18.0pt;
font-family:"Times New Roman";
color:black;
font-weight:bold;}
h4
{mso-margin-top-alt:auto;
margin-right:0pt;
mso-margin-bottom-alt:auto;
margin-left:0pt;
font-size:12.0pt;
font-family:"Times New Roman";
color:black;
font-weight:bold;}
a:link, span.MsoHyperlink
{color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{color:blue;
text-decoration:underline;}
p
{mso-margin-top-alt:auto;
margin-right:0pt;
mso-margin-bottom-alt:auto;
margin-left:0pt;
font-size:12.0pt;
font-family:"Times New Roman";
color:black;}
span.EmailStyle19
{mso-style-type:personal-reply;
font-family:Arial;
color:blue;
font-weight:normal;
font-style:normal;
text-decoration:none none;}
@page Section1
{size:465.75pt 676.5pt;
margin:47.35pt 32.6pt 67.65pt 32.6pt;}
div.Section1
{page:Section1;}
/* List Definitions */
@list l0
{mso-list-id:9070488;
mso-list-template-ids:-250724510;}
@list l0:level1
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:36.0pt;
mso-level-number-position:left;
text-indent:-18.0pt;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l1
{mso-list-id:714551534;
mso-list-template-ids:-913829288;}
@list l1:level1
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:36.0pt;
mso-level-number-position:left;
text-indent:-18.0pt;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
ol
{margin-bottom:0pt;}
ul
{margin-bottom:0pt;}
-->
</style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</o:SmartTagType></o:SmartTagType></o:SmartTagType></o:SmartTagType></o:SmartTagType>
<div class="Section1">
<p class="MsoNormal"><font color="blue" face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial; color: blue;">The
Vancouver Italian Cultural Centre
Society Museum would like to participate! <o:p></o:p></span></font></p>
<p class="MsoNormal"><font color="blue" face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial; color: blue;"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font color="blue" face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial; color: blue;">Many thanks,<o:p></o:p></span></font></p>
<p class="MsoNormal"><font color="blue" face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial; color: blue;">Ashli <o:p></o:p></span></font></p>
<p class="MsoNormal"><font color="blue" face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial; color: blue;"><o:p> </o:p></span></font></p>
<div>
<p class="MsoNormal"><font color="black" face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial;"><br>
</span></font><em><i><font face="Arial Black" size="2"><span
style="font-size: 10pt; font-family: "Arial Black";">Ashli Komaryk-De
Lucio</span></font></i></em><font face="Arial"><span
style="font-family: Arial;"> <br>
</span></font><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;">Italian Cultural Centre,
Cultural Director <br>
Ph. 604 430 3337 - Fx 604 430 3331<br>
</span></font><font face="Arial"><span style="font-family: Arial;"><a
moz-do-not-send="true" href="http://www.italianculturalcentre.ca/"><font
size="2"><span style="font-size: 10pt;">www.italianculturalcentre.ca</span></font></a></span></font><font
face="Arial" size="1"><span
style="font-size: 7.5pt; font-family: Arial;"> </span></font><font
face="Arial"><span style="font-family: Arial;"><br>
</span></font><strong><b><font color="blue" face="Calligraph421 BT"><span
style="font-family: "Calligraph421 BT"; color: blue;">1977-2007
Serving the
Community for 30 Years.</span></font></b></strong><font face="Arial"><span
style="font-family: Arial;"> </span></font><strong><b><font
color="blue" face="Calligraph421 BT"><span
style="font-family: "Calligraph421 BT"; color: blue;"><o:p></o:p></span></font></b></strong></p>
<p class="MsoNormal"><font color="navy" face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial; color: navy;"> </span></font><font
color="navy" face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial; color: navy;"><o:p></o:p></span></font></p>
<p class="MsoNormal"><em><b><i><font color="teal" face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial; color: teal; font-weight: bold;">European
Festival - May 31! </span></font></i></b></em><em><b><i><font
face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial; font-weight: bold;">
</span></font></i></b></em><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;"><o:p></o:p></span></font></p>
<p class="MsoNormal"><font color="black" face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;">Visit <st1:country-region
w:st="on"><st1:place w:st="on">Italy</st1:place></st1:country-region>
and the other European countries at this fantastic multi-cultural
celebration -
cultural displays, entertainment, traditional food concessions,
children's
activities, an evening dance and much more! At the Scandinavian
Community
Centre (<st1:City w:st="on"><st1:place w:st="on">Burnaby</st1:place></st1:City>).
Opening ceremony at 10:30 am - <a moz-do-not-send="true"
href="http://www.eurofestbc.ca">www.eurofestbc.ca</a>. <o:p></o:p></span></font></p>
<p class="MsoNormal"><b><i><u><font color="black" face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial; font-weight: bold; font-style: italic;"><br>
</span></font></u></i></b><em><b><i><font color="red" face="Arial"><span
style="font-family: Arial; color: red; font-weight: bold;">Italian
Week 2008 - June
22-28!</span></font></i></b></em><em><b><i><font color="teal"
face="Arial"><span
style="font-family: Arial; color: teal; font-weight: bold;"> </span></font></i></b></em><font
face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;"> <o:p></o:p></span></font></p>
<p class="MsoNormal"><font color="black" face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;">Mark your calendars!
Don't miss this exciting week of
delicious and inspiring Italian Culture! The Italian Week entertainment
program is now available on our website. <br>
<br>
</span></font><em><b><i><font color="teal" face="Arial"><span
style="font-family: Arial; color: teal; font-weight: bold;">Subscribe
to our e-Newsletter and you could
win!</span></font></i></b></em><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;"> </span></font><font
color="blue" face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial; color: blue;"><o:p></o:p></span></font></p>
<p class="MsoNormal"><font color="black" face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;">By simply adding
your name to our e-subscribers
list on the website homepage <a moz-do-not-send="true"
href="http://www.italianculturalcentre.ca">www.italianculturalcentre.ca</a>
your name will be entered to win our monthly draws for delicious prizes
valued
at not less than $100! <o:p></o:p></span></font></p>
<p class="MsoNormal"><font color="black" face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;"> <o:p></o:p></span></font></p>
</div>
<div>
<div class="MsoNormal" style="text-align: center;" align="center"><font
color="black" face="Times New Roman" size="3"><span
style="font-size: 12pt; color: windowtext;">
<hr tabindex="-1" align="center" size="2" width="100%"></span></font></div>
<p class="MsoNormal"><b><font color="black" face="Tahoma" size="2"><span
style="font-size: 10pt; font-family: Tahoma; color: windowtext; font-weight: bold;">From:</span></font></b><font
color="black" face="Tahoma" size="2"><span
style="font-size: 10pt; font-family: Tahoma; color: windowtext;">
<a class="moz-txt-link-abbreviated" href="mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.bc.ca</a> [<a class="moz-txt-link-freetext" href="mailto:bcma-l-admin@museumsassn.bc.ca">mailto:bcma-l-admin@museumsassn.bc.ca</a>]
<br>
<b><span style="font-weight: bold;">Sent:</span></b> Wednesday, May 07,
2008
12:20 PM<br>
<b><span style="font-weight: bold;">To:</span></b> BCMA-L<br>
<b><span style="font-weight: bold;">Subject:</span></b> [Bcma-l] CMA,
Communique:
<st1:PlaceName w:st="on">National</st1:PlaceName> <st1:PlaceType
w:st="on">Museum</st1:PlaceType>
Campaign with Kellogg <st1:country-region w:st="on"><st1:place
w:st="on">Canada</st1:place></st1:country-region></span></font><font
color="black"><span style="color: windowtext;"><o:p></o:p></span></font></p>
</div>
<p class="MsoNormal"><font color="black" face="Times New Roman" size="3"><span
style="font-size: 12pt;"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font color="black" face="Times New Roman" size="3"><span
style="font-size: 12pt;">-------- Original Message -------- <o:p></o:p></span></font></p>
<table class="MsoNormalTable" border="0" cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td style="padding: 0pt;" nowrap="nowrap" valign="top">
<p class="MsoNormal" style="text-align: right;" align="right"><b><font
color="black" face="Times New Roman" size="3"><span
style="font-size: 12pt; font-weight: bold;">Subject: <o:p></o:p></span></font></b></p>
</td>
<td style="padding: 0pt;">
<p class="MsoNormal"><font color="black" face="Times New Roman"
size="3"><span style="font-size: 12pt;">CMA, Communiqué: <st1:PlaceName
w:st="on">National</st1:PlaceName> <st1:PlaceType w:st="on">Museum</st1:PlaceType>
Campaign with Kellogg <st1:country-region w:st="on"><st1:place
w:st="on">Canada</st1:place></st1:country-region>
[REF5360000773000007583]<o:p></o:p></span></font></p>
</td>
</tr>
<tr>
<td style="padding: 0pt;" nowrap="nowrap" valign="top">
<p class="MsoNormal" style="text-align: right;" align="right"><b><font
color="black" face="Times New Roman" size="3"><span
style="font-size: 12pt; font-weight: bold;">Date: <o:p></o:p></span></font></b></p>
</td>
<td style="padding: 0pt;">
<p class="MsoNormal"><font color="black" face="Times New Roman"
size="3"><span style="font-size: 12pt;">Wed, 07 May 2008 14:46:00 -0400<o:p></o:p></span></font></p>
</td>
</tr>
<tr>
<td style="padding: 0pt;" nowrap="nowrap" valign="top">
<p class="MsoNormal" style="text-align: right;" align="right"><b><font
color="black" face="Times New Roman" size="3"><span
style="font-size: 12pt; font-weight: bold;">From: <o:p></o:p></span></font></b></p>
</td>
<td style="padding: 0pt;">
<p class="MsoNormal"><font color="black" face="Times New Roman"
size="3"><span style="font-size: 12pt;">Canadian Museums Association
des musées canadiens <a moz-do-not-send="true"
href="mailto:lmcconnell@museums.ca"><lmcconnell@museums.ca></a><o:p></o:p></span></font></p>
</td>
</tr>
</tbody>
</table>
<p class="MsoNormal" style="margin-bottom: 12pt;"><font color="black"
face="Times New Roman" size="3"><span style="font-size: 12pt;"><o:p> </o:p></span></font></p>
<p><font color="black" face="Times New Roman" size="3"><span
style="font-size: 12pt;"><o:p> </o:p></span></font></p>
<p class="MsoNormal" style="margin-bottom: 12pt;"><font color="black"
face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial;">May 7, 2008 <br>
<br>
<o:p></o:p></span></font></p>
<h2><st1:PlaceName w:st="on"><b><font color="#cb2128" face="Arial"
size="5"><span
style="font-size: 18pt; font-family: Arial; color: rgb(203, 33, 40);">National</span></font></b></st1:PlaceName><font
color="#cb2128" face="Arial"><span
style="font-family: Arial; color: rgb(203, 33, 40);"> <st1:PlaceType
w:st="on">Museum</st1:PlaceType> Campaign with Kellogg <st1:country-region
w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region>:
<br>
Sign up today!</span></font><font face="Arial"><span
style="font-family: Arial;"> <o:p></o:p></span></font></h2>
<p><font color="black" face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial;"><br>
<br>
To all members; <br>
<br>
<strong><b><font face="Arial"><span style="font-family: Arial;">PLEASE
forward to
your marketing and communications staff.</span></font></b></strong> <br>
<br>
The CMA is pleased to announce an opportunity for all museums,
galleries, zoos,
heritage sites and related institutions across <st1:country-region
w:st="on">Canada</st1:country-region>
to participate in a national marketing campaign with Kellogg <st1:country-region
w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region>,
planned
for 2009. <br>
<br>
The goal for Kellogg's is to align their family of cereals with the
social
value of museums, and the family experience of shared time together –
whether at the breakfast table, or walking through one of <st1:country-region
w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region>'s
2,500
museums, galleries, zoos, heritage sites, sport halls of fame, and
more. <br>
<br>
This is a tremendous opportunity for a national public awareness
campaign for
museums, which we have never done as a sector before. It requires NO
CASH
commitment from you, and we are working hard to keep it as simple as
possible. <br>
<br>
</span></font><strong><b><font color="#cb2128" face="Arial"><span
style="font-family: Arial; color: rgb(203, 33, 40);">What is the
promotion?</span></font></b></strong><font face="Arial"><span
style="font-family: Arial;"> <br>
>From April 1 to July 1 2009, Kellogg <st1:country-region w:st="on"><st1:place
w:st="on">Canada</st1:place></st1:country-region> will put a
promotional
coupon on <strong><b><font face="Arial"><span
style="font-family: Arial;">3 million
cereal boxes</span></font></b></strong> (both adult’s and
children’s) across the country. <br>
<br>
The coupon will entitle the bearer to one free entry to a museum (to a
maximum
value of $10, one per family) when the bearer is accompanied by a
full-fare
paying adult. <br>
<br>
Kellogg <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region>
will launch a national media campaign highlighting museums as family
destinations that will include: <o:p></o:p></span></font></p>
<ul type="disc">
<li class="MsoNormal" style=""><strong><b><font color="black"
face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial;">National TV advertising
for four weeks</span></font></b></strong><font face="Arial"><span
style="font-family: Arial;"> <o:p></o:p></span></font></li>
<li class="MsoNormal" style=""><font color="black" face="Arial"
size="3"><span style="font-size: 12pt; font-family: Arial;">National
promotions in grocery stores – reaching over 8 million adults <o:p></o:p></span></font></li>
<li class="MsoNormal" style=""><font color="black" face="Arial"
size="3"><span style="font-size: 12pt; font-family: Arial;">On-pack
branding (front and back) of 3 million cereal boxes <o:p></o:p></span></font></li>
<li class="MsoNormal" style=""><font color="black" face="Arial"
size="3"><span style="font-size: 12pt; font-family: Arial;">Regionally
targeted print advertising in grocery flyers <o:p></o:p></span></font></li>
<li class="MsoNormal" style=""><font color="black" face="Arial"
size="3"><span style="font-size: 12pt; font-family: Arial;">Promotional
materials for use at participating sites <o:p></o:p></span></font></li>
<li class="MsoNormal" style=""><font color="black" face="Arial"
size="3"><span style="font-size: 12pt; font-family: Arial;">Dedicated
website promoting all participating museums with direct links to your
websites <o:p></o:p></span></font></li>
</ul>
<p><strong><b><font color="#cb2128" face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial; color: rgb(203, 33, 40);">What
if you don't charge admission?</span></font></b></strong><font
face="Arial"><span style="font-family: Arial;"> <br>
You can still participate and benefit from new exposure! Consider
offering
everyone who brings in a coupon another promotion in exchange (for
example:
half-price off an event ticket, discount in the gift shop, reduced
membership
fees, etc.). <br>
<br>
You can also consider getting regional promotion for your site by
offering a
prize. <br>
<br>
</span></font><strong><b><font color="#cb2128" face="Arial"><span
style="font-family: Arial; color: rgb(203, 33, 40);">What if you’re
not a CMA member?</span></font></b></strong><font face="Arial"><span
style="font-family: Arial;"> <br>
This opportunity is open to all museums and related institutions across
<st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region>,
whether
they are CMA members or not. <br>
<br>
</span></font><strong><b><font color="#cb2128" face="Arial"><span
style="font-family: Arial; color: rgb(203, 33, 40);">Sign up today!</span></font></b></strong><font
face="Arial"><span style="font-family: Arial;"> <br>
At this time, we need your commitment. This is what you need to do:<o:p></o:p></span></font></p>
<ul type="disc">
<li class="MsoNormal" style=""><font color="black" face="Arial"
size="3"><span style="font-size: 12pt; font-family: Arial;">Reply to
this email, stating your interest in participating. <o:p></o:p></span></font></li>
<li class="MsoNormal" style=""><font color="black" face="Arial"
size="3"><span style="font-size: 12pt; font-family: Arial;">CMA will
send you the complete details and the <strong><b><font face="Arial"><span
style="font-family: Arial;">Letter of Intent to Participate</span></font></b></strong>.
<o:p></o:p></span></font></li>
<li class="MsoNormal" style=""><font color="black" face="Arial"
size="3"><span style="font-size: 12pt; font-family: Arial;">You will
need to complete the Letter and return it to the CMA by <strong><b><font
face="Arial"><span style="font-family: Arial;">June 27, 2008</span></font></b></strong>.
<o:p></o:p></span></font></li>
</ul>
<p class="MsoNormal" style="margin-bottom: 12pt;"><strong><b><font
color="black" face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial;">Don't
miss this opportunity to reach out to Canadians across the country –
even
our Prime Minister eats breakfast! </span></font></b></strong><font
face="Arial"><span style="font-family: Arial;"><o:p></o:p></span></font></p>
<h4><b><font color="black" face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial;"><br>
</span></font></b><font color="#cb2128" face="Arial"><span
style="font-family: Arial; color: rgb(203, 33, 40);">Questions?</span></font><font
face="Arial"><span style="font-family: Arial;"> <o:p></o:p></span></font></h4>
<p><strong><b><font color="black" face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial;">Naomi Grattan</span></font></b></strong><font
face="Arial"><span style="font-family: Arial;"> <br>
Director of Communications <br>
Canadian Museums Association <br>
613-567-0099 x223 <br>
<a href="mailto:ngrattan@museums.ca" moz-do-not-send="true">ngrattan@museums.ca</a><br>
<a href="http://www.museums.ca" moz-do-not-send="true">www.museums.ca</a><o:p></o:p></span></font></p>
<p style="margin-bottom: 12pt;"><font color="black" face="Arial"
size="3"><span style="font-size: 12pt; font-family: Arial;"> <br>
<br>
<o:p></o:p></span></font></p>
</div>
</body>
</html>
--Boundary_(ID_SRSVyEPoBp8UlOZ7fHfOCA)--