[BCMA] NEW MOA, NEW LOOK!

[Moderated BCMA subscriber listserv.]

MOA Press Release	
 	  	  	  	  	
 	 
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NEW MOA, NEW LOOK!

Museum of Anthropology Introduces New Brand

 	
 	 
 

 	
 	 
On January 23, 24, and the evening of January 26, 2010, MOA will celebrate
the completion of its multi-year, multi-million dollar Renewal Project with
a free public extravaganza of music, dance, multimedia performances, and the
opening of a major new exhibition of contemporary work by twelve
international artists, Border Zones: New Art Across Cultures, in our
beautiful new Audain Gallery.

The launch of our new facilities in January 2010 will signal a new era and a
new direction for the Museum. We now stand poised to celebrate as never
before our collections from around the world – Africa, Asia, Oceania, the
Americas, and Europe, as well as our deep and rich collections from – and
connections with – the First Nations of the Northwest Coast of British
Columbia.

To reflect the excitement of this new global vision for MOA, we realized we
needed a fresh new look to go with it. In early fall, we began working with
Outsidein Communications to rebrand the Museum. We are thrilled with the
result, and hope you like it too.

Our new brand is a bold and evocative expression of our aspirations for the
future: it’s fresh, bright, contemporary, elegant, and yet dynamic. To
achieve this beautiful visual mark, the creative team began searching for
commonalities between cultures across time and place. They found that for
many cultures, the desire to find order governing truth and beauty in nature
is unified by a common pursuit of symmetry and geometrical perfection. 

For example, in the Far East, perfection is embodied by the yin-yang symbol.
In India and Tibet, mandalas are geometrical symbols of spiritual and ritual
significance. Mathematical patterns such as the 'Golden Ratio' and the
'Fibonacci Sequence' are played out to exquisite perfection in our solar
system, music, in ancient times the Pyramids, and today in modernist
architecture. We see it expressed everywhere in nature in the petal
structure of flowers. But perhaps its most striking expression is the
'phyllotaxis spiral' seen in the structure of pine cones, sea urchins,
sunflower centres, and so on. MOA's new mark is a phyllotaxis spiral,
reminding us of the laws and geometries that shape our world and create
symbolic links to our evolving anthropology – our life on earth as human
beings. 

Our brand is also simply expressed in a tagline that signals our
unmistakably bold new direction: 'A place of world arts + cultures.'

Right now, we are busy redesigning all of our online and printed materials
to reflect our new brand. By the new year – in time for the launch of the
‘new’ MOA on January 23, 24, and 26, 2010 – we will have completed our brand
transformation, as well as renovations to our galleries. Stay tuned for
details on our January launch - this is one party you won't want to miss


 	
 	  	  	 
 

 	
 	  	  	
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Like our new logo? Let us know!

Find us on Facebook – search “Museum of Anthropology” 
Track us on Twitter – search “MOA_UBC”
Read MOA's full Brand Story - www.moa.ubc.ca/history/news.php

Contact
Jennifer Webb, Communications Manager
604.822.5950 or jenwebb at interchange.ubc.ca
UBC Museum of Anthropology
6393 N.W. Marine Drive, Vancouver, B.C. V6T 1Z2 www.moa.ubc.ca 


Museum and Shop Hours
Winter (through January 18, 2010): Closed Mondays. Open Tuesdays 10 am to 9
pm. Open Wednesdays through Sundays 10 am to 5 pm. Closed December 25 & 26.
Spring: from January 19, 2010: open daily 10 am to 5 pm; open Tuesdays 10 am
to 9 pm.

Café MOA Hours
Open Tuesdays through Sundays 9:30 am to 4:30 pm. Closed from December 19 to
January 4, reopening January 5, 2010.

 <http://www.moa.ubc.ca> 


 	
 	 
 

 	
 	  	  	  	  	
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