[BCMA] Re-Branding, anyone?

[Moderated BCMA subscriber listserv.]

Hi Edward;

We just went through this last year and I would be happy to share our experience with you when I get back next week if you are interested. Let me know a good time to give you a call or try and catch me here at the gallery.

Cheers,

Paul Crawford
Director/Curator
The Penticton Art Gallery
(Formerly the Art Gallery of the South Okanagan)
199 Marina Way
Penticton, B.C. V2A 1H3

Phone: (250) 493-2928
Fax: (250) 493-3992
Web: www.galleries.bc.ca/agso
  ----- Original Message ----- 
  From: Moderated BCMA subscriber listserv. 
  To: bcma at lists.vvv.com 
  Sent: Tuesday, October 13, 2009 11:13 AM
  Subject: [BCMA] Re-Branding, anyone?


  Good afternoon!



  We are going to be moving forward with a re-branding program and I was wondering if anyone has been involved with a re-branding project for their own institution or organization? I would appreciate hearing from you about the process (from surveying and gathering information to developing the corporate identity) and seeing the results (if you're willing - items such as Sponsorship packages/ materials, Annual Reports, Brochures (Educational, Collections/ Archives, General, etc.), Business cards/ Letterhead, Invitations/ Posters/ Program advertisements and other miscellanea).



  I understand that branding is more than simply 'a look'. Branding is the visual 'stamp' for your organization. While branding includes items such as a logo and other design elements such as business cards, letterhead, brochures, website, etc. -- it is really more about an organization's values (or, as some people refer to it - your promises). It's the visual representation of the things your organization stands for. That brand (the whole design aesthetic) becomes associated with your organization. Think about the Red Cross, Nike, IBM, Mac - they each have a 'brand' or a promise (e.g. health, performance, experience, creativity). Their logo is connected to their brand - it doesn't sum them up, but it refers to what they do and who they are. A brand is the visual equivalent of who you are and what you stand for. It is somewhat abstract, but it will become the [visual] anchor for everything you do and everything you put out into the world. Think of it as a visual mandate/mission statement. A mandate will shape everything you do - a 'brand' is its avatar, or visual expression of that mandate/mission statement.



  That being said, I'm really curious about the various materials created and distributed to the public by our museums (and/or other non-profits). 

    

  Thank you for your time and consideration.



  Edward van Vliet, Director/ Curator

  Canmore Museum & Geoscience Centre

  902B 7th Avenue

  Canmore, Alberta           T1W 3K1

  p. 403.678.2462

  f. 403. 678.2216



  www.cmags.org



  History Never Sleeps



    







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