[BCMA] Re-Branding, anyone?

Tue Oct 27 09:54:17 PDT 2009

Hello Paul,

Mornings are usually good for me - between 9:30 and 11 are best.

I might try calling you later today when there's a break in the action.

Edward van Vliet, Director/ Curator

Canmore Museum & Geoscience Centre

History Never Sleeps

-----Original Message-----
From: bcma-bounces at lists.vvv.com [mailto:bcma-bounces at lists.vvv.com] On
Behalf Of Moderated BCMA subscriber listserv.
Sent: October 23, 2009 12:01 AM
To: bcma at lists.vvv.com
Subject: Re: [BCMA] Re-Branding, anyone?

Hi Edward;

We just went through this last year and I would be happy to share our
experience with you when I get back next week if you are interested. Let me
know a good time to give you a call or try and catch me here at the gallery.

Cheers,

Paul Crawford
Director/Curator
The Penticton Art Gallery
(Formerly the Art Gallery of the South Okanagan)
199 Marina Way
Penticton, B.C. V2A 1H3

Phone: (250) 493-2928
Fax: (250) 493-3992
Web: www.galleries.bc.ca/agso

----- Original Message ----- 

From: Moderated BCMA subscriber listserv. <mailto:bcma at lists.vvv.com>  

To: bcma at lists.vvv.com 

Sent: Tuesday, October 13, 2009 11:13 AM

Subject: [BCMA] Re-Branding, anyone?

Good afternoon!

We are going to be moving forward with a re-branding program and I was
wondering if anyone has been involved with a re-branding project for their
own institution or organization? I would appreciate hearing from you about
the process (from surveying and gathering information to developing the
corporate identity) and seeing the results (if you're willing - items such
as Sponsorship packages/ materials, Annual Reports, Brochures (Educational,
Collections/ Archives, General, etc.), Business cards/ Letterhead,
Invitations/ Posters/ Program advertisements and other miscellanea).

I understand that branding is more than simply 'a look'. Branding is the
visual 'stamp' for your organization. While branding includes items such as
a logo and other design elements such as business cards, letterhead,
brochures, website, etc. -- it is really more about an organization's values
(or, as some people refer to it - your promises). It's the visual
representation of the things your organization stands for. That brand (the
whole design aesthetic) becomes associated with your organization. Think
about the Red Cross, Nike, IBM, Mac - they each have a 'brand' or a promise
(e.g. health, performance, experience, creativity). Their logo is connected
to their brand - it doesn't sum them up, but it refers to what they do and
who they are. A brand is the visual equivalent of who you are and what you
stand for. It is somewhat abstract, but it will become the [visual] anchor
for everything you do and everything you put out into the world. Think of it
as a visual mandate/mission statement. A mandate will shape everything you
do - a 'brand' is its avatar, or visual expression of that mandate/mission
statement.

That being said, I'm really curious about the various materials created and
distributed to the public by our museums (and/or other non-profits). 

Thank you for your time and consideration.

Edward van Vliet, Director/ Curator

Canmore Museum & Geoscience Centre

902B 7th Avenue

Canmore, Alberta           T1W 3K1

p. 403.678.2462

f. 403. 678.2216

 <http://www.cmags.org/> www.cmags.org

History Never Sleeps

  _____  

_______________________________________________
BCMA mailing list
BCMA at lists.vvv.com
http://lists.vvv.com/mailman/listinfo/bcma

  _____  

No virus found in this incoming message.
Checked by AVG - www.avg.com 
Version: 8.5.423 / Virus Database: 270.14.27/2452 - Release Date: 10/22/09
18:44:00

-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.vvv.com/pipermail/bcma/attachments/20091027/5f3264e4/attachment-0001.htm 
-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Type: image/jpeg
Size: 2018 bytes
Desc: not available
Url : http://lists.vvv.com/pipermail/bcma/attachments/20091027/5f3264e4/attachment-0004.jpeg 
-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Type: image/jpeg
Size: 1961 bytes
Desc: not available
Url : http://lists.vvv.com/pipermail/bcma/attachments/20091027/5f3264e4/attachment-0005.jpeg 
-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Type: image/jpeg
Size: 2018 bytes
Desc: not available
Url : http://lists.vvv.com/pipermail/bcma/attachments/20091027/5f3264e4/attachment-0006.jpeg 
-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Type: image/jpeg
Size: 1961 bytes
Desc: not available
Url : http://lists.vvv.com/pipermail/bcma/attachments/20091027/5f3264e4/attachment-0007.jpeg 