[BCMA] Media Release - The Reach launches Online Photo Archives

[Moderated BCMA subscriber listserv.]

media release
for immediate release
media contact:
Kris Foulds
kfoulds at thereach.ca<mailto:kfoulds at thereach.ca>
604-864-8087 x 112

The Reach Launches Online Photo Archives

The Reach Gallery Museum Abbotsford
32388 Veterans Way
www.thereach.ca<http://www.thereach.ca>

March 3, 2011, Abbotsford, BC.....The Reach Gallery Museum Abbotsford officially launched its new Online Photo Archives this week with profiles of 3000 photos from our 15,000 photo collection.  The photos are accessible on The Reach website at www.thereach.ca<http://www.thereach.ca> and are searchable by keyword, place, year, topic and subject.  This project was made possible in part by a generous grant from the Irving K. Barber Learning Centre at the University of British Columbia Digitization Grant.
Photos on the website range from the 1880s to 1980s and include images from the neighbourhoods and communities that make up present day Abbotsford, to an extensive collection related to the Sumas flood.  They range in category to industries, recreation, transportation and weather.  Another great feature of the Online Photo Archives is the ability for people who are viewing the photos to add their comments or experiences and update the background of the image.  These comments will be incorporated into the background of the image once reviewed by The Reach Collections Manager.
To kickoff our official launch of the Online Photo Archives we are asking the public to add to our photo archives by taking current pictures of images on the website.  These images will be uploaded to the Online Photo Archives to add to our ongoing capture of Abbotsford history.  To take part in the photo update check out the photo archives and pick a photo (or 2) to update.  Send your original photo with information on the source image, including the photo number, to archives at thereach.ca<mailto:archives at thereach.ca>.
The mission of The Reach is to be the centre of cultural and creative innovation in the Fraser Valley.  We are committed to preserving and sharing the stories of our rich and diverse cultural heritage and showcasing the best in the visual arts from both inside and outside our community.  The Reach is located at 32388 Veterans Way, Abbotsford. Addition to exhibitions is Free.
Where great artists, great stories and all cultures come together.


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Karina Chow
Director of Development
t 604 864 8087 ext 123
f 604 864 8048
c 604 308 9582

The Reach
Gallery Museum Abbotsford
32388 Veterans Way
Abbotsford, BC V2T 0B3
thereach.ca<http://www.thereach.ca/>

[cid:image001.gif at 01CBD97A.3002D2C0]<http://www.thereach.ca/>


Reach Discovery Run
Sunday, April 10, 2011
9am Start
Click here to register<http://www.events.runningroom.com/site/?raceId=6217>


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