[BCMA] Fwd: Job posting - Marketing & Communications Manager
Moderated BCMA subscriber listserv.
bcma at lists.vvv.com
Thu Aug 29 14:02:25 PDT 2013
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Subject: Job posting
Date: Thu, 29 Aug 2013 11:39:45 -0700
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Dr. Sun Yat-Sen Classical Chinese Garden
Position Available: Marketing & Communications Manager
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The Dr. Sun Yat-Sen Classical Chinese Garden is seeking an experienced
and creative individual to join our team. In addition to being one of
the top attractions in Vancouver, the Garden provides unique cultural
experiences through a wide variety of programming.With a solid and
varied foundation of offerings, we are working toward "growing" to our
full potential as a world-class destination. This gem of a Garden has a
big 'can do' attitude and is a treasure to promote.
Reporting directly to the Executive Director, the Marketing and
Communications Manager plays a vital role in our team. You will be
responsible for overseeing the creation of a strong and positive image
of the Dr. Sun Yat-Sen Classical Chinese Garden to the media, members,
stakeholders and the general public. This is a full-time position, with
the requirement of subject expertise, strategic planning, excellent
organization and time management. Some travel is required, along with
occasional working weekends and evenings for special events, functions
and meetings.
The Marketing & Communications Manageris responsible for identifying,
developing and evaluating marketing opportunities and media activities
(English & Chinese) to meet the Garden's current and long-range
objectives.You will develop, implement and coordinate the Garden's
strategic marketing plan, budget and promotional materials, promote the
Garden to the tourism industry through tour operators, hotels, travel
agents and other avenues, identify newsworthy events to underscore the
Garden's cultural and educational messages, and prepare news releases
and public service announcements.You will be responsible for the
enhancement and relevancy of all on-line communications.Other duties
include conducting research and analysing data to determine the concerns
and expectations of the organization's stakeholders to enhance the
success of the Dr. Sun Yat-Sen Classical Chinese Garden. Additional
duties may be assigned as required.
Position Description
·Develop and execute communications (press, web, social media) and
marketing strategies to drive growth and ultimately generate revenue.
oEffectively create and manage resources and budgets for the Marketing
and Communications departments;
oCollect and analyze marketplace, website and internet data as
appropriate to develop insights and plans.
oOversee the production of the quarterly newsletter The Living Treasure
and monthly e-blast.
oOversee website management and social media;
oPlan and oversee the preparation of the production of publicity
brochures, advertisement (online and print), promotional videos,
photographs, films and multimedia programs;
oEnsure brand continuity in all communications
·Maintain and nurture relationships with key local and regional industry
partners, including Tourism Vancouver, Tourism British Columbia, tour
operators, hotels and others.
oMaintain accurate databases of tourism industry prospects, partners,
media outlets and contacts.
oIntroduce the Garden at tradeshows and presentations.
oWork with hotel and sightseeing partners to develop package offers.
·Serve on local and regional tourism and Chinatown/DTES community committees
·Manage and develop media relations.
oWrite and deliver all press releases.
oCultivate relationships with media outlets and secure regular media
coverage.
·Design marketing strategies both onsite and offsite for generating
Garden membership. Oversee Members events.
·Supervise the Marketing Assistant.
Qualifications
·Bachelor's degree in Marketing, Communications or Arts or the
equivalent in work experience.
·Proficiency in the MS Operating System and skilled with the Adobe
Creative Suite.
·Experience creating and managing content for websites using content
management systems (Wordpress an asset)
·Exceptional writing and editing skills.
·Superior organizational skills and discipline to meet deadlines and
stay on top of several projects simultaneously
·Excellent knowledge of email marketing, YouTube, Facebook, Twitter and
other social media channels.
·Ability to work in a team environment and independently.
·Photography and / or graphic design skills are a strong asset.
·Strong interpersonal and presentation skills.
Salary:$45,000 plus benefit plan
This is a full-time, permanent management position.
* For more information about the Garden, visit our website at
www.vancouverchinesegarden.com <http://www.vancouverchinesegarden.com>
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_Applications_
Please submit a cover letter, resume and 3 references in confidence to:
Email:director at vancouverchinesegarden.com
<mailto:director at vancouverchinesegarden.com>
Mail: Executive Director, Dr. Sun Yat-Sen Classical Chinese Garden,578
Carrall Street, Vancouver, B.C. V6B 5K2
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_Deadline: Sunday, September 15, 2013_.Start date October 1 or earlier.
We appreciate all applications, however, only those short listed will be
contacted.No calls please.
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*Terra Dickinson*
Coordinator, Volunteer Services
and Public Programs
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*Dr. Sun Yat-Sen Classical Chinese Garden*
578 Carrall Street
Vancouver, BC V6B 5K2
604-662-3207 ext. 208
volunteers at vancouverchinesegarden.com
<mailto:volunteers at vancouverchinesegarden.com>
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