[BCMA] Capture a Moment in Time with Family Heritage Photo Contest

[Moderated BCMA subscriber listserv.]

Hello BCMA Members!

Please find below information about the Heritage Tourism Alliance's 
(HTA) latest initiative: the Family Heritage Photo Contest. During the 
contest, you and your visitors each have a chance to win an iPad Mini, 
just by encouraging your visitors to post a family photo to Facebook.

Over the next few days we'll be distributing posters, leaflets and other 
promotional material you can use to generate interest at your site. You 
are also welcome and encouraged to forward the press release below to 
your local media outlets. Lastly, make sure you "like" the Time Travel 
BC Facebook page (link is below) to keep up-to-date with the latest 
information on this and other HTA initiatives.

If you have any questions or comments, please don't hesitate to get in 
touch. Also, let me know if your site is planning on participating; we 
anticipate quite a few media enquiries and I would love to be able to 
send them your way.

Cheers,

Chris Mathieson
HTA Coordinator, on behalf of the BCMA
CMathieson at museumsassn.bc.ca
(604) 313-3234




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February 7, 2013

FOR IMMEDIATE RELEASE

Capture a Moment in Time with Family Heritage Photo Contest

VICTORIA – Invite friends and family, find a special place that reflects 
the heritage of your home town, smile for the camera, and you could win 
a snappy prize. This is the challenge from the Heritage Tourism Alliance 
of BC (HTA), which is staging a Facebook photography contest February 9 
to 24 to coincide with the new Family Day holiday February 11, and 
Heritage Week, February 18 to 24.

The HTA is a marketing initiative coordinated by the BC Museums 
Association with a steering committee of heritage partners that promotes 
experiences featuring BC’s history and heritage. The photo contest is 
designed to draw attention to the HTA Time Travel BC website 
(www.timetravelbc.com) and Facebook page (www.facebook.com/TimeTravelBC) 
both of which highlights the fun these heritage locations offer to 
visitors – and local residents. Two iPad Minis are available as prizes 
for the best ‘family photos’ showing BC people in their favourite local 
places. Just like the Time Travel BC website, the contest aims to link 
British Columbians with their heritage, and to show how heritage 
continues to build treasured family memories even today.

The campaign features six major heritage sites operated by the Province. 
The sites are managed by the Ministry of Forests, Lands and Natural 
Resource Operations. Minister Steve Thomson said, “B.C.’s heritage sites 
and historic places contribute significantly to our unique identity as 
British Columbians. This photo contest is an engaging way for families 
to experience and help showcase B.C.’s rich history.”

But the contest is by no means limited to famous locations. Any local 
place where the story of BC has been lived, any place that lets people 
have a sense of a past moment in time, can serve as entrants’ 
photo-shoot set.

Minister of Community, Sport and Cultural Development Minister Bill 
Bennett noted, “Arts, culture and heritage provide basic building blocks 
for our communities. I’m pleased to see the HTA launch this contest to 
help all British Columbians celebrate the story of our province.”

The HTA hopes to encourage contest entrants to ‘share’ their photos on 
the Facebook network, helping to spread the word about the province’s 
wealth of heritage and culture. Details on the contest can be found 
online at www.facebook.com/TimeTravelBC.

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BC Museums Association Media Enquiries:
Chris Mathieson
604-313-3234
CMathieson at MuseumsAssn.bc.ca