[BCMA] NEW LOOK! BC Museums Association Launches New Brand Identity

[Moderated BCMA subscriber listserv.]

On first sight, I thought it was a paper clip of some kind, a metaphor 
for all the paperwork and grant applications that occupy most museum 
folk today.

Curmudgeonly yours,

Roger Boulet

On 2015-04-23 10:59 AM, Moderated BCMA subscriber listserv. wrote:
>
> I agree with Kirstin, your new brand identity is forward, dynamic new 
> branding that has incorporated analysis of your aims and goals; well done!
>
> /Lesia Davis/
>
> /President, LAD Resources/
>
> /lesiadavis at gmail.com/
>
> //
>
> *From:*bcma-bounces at lists.vifa.ca [mailto:bcma-bounces at lists.vifa.ca] 
> *On Behalf Of *Moderated BCMA subscriber listserv.
> *Sent:* April 22, 2015 4:07 PM
> *To:* bcma at lists.vifa.ca
> *Subject:* Re: [BCMA] NEW LOOK! BC Museums Association
>
> Congratulations on the new look.  It is fresh and modern and I think 
> will be excellent in conveying museum’s dynamic nature with a harken 
> to the past.
>
> Kirstin Clausen
>
> *From:*bcma-bounces at lists.vifa.ca [mailto:bcma-bounces at lists.vifa.ca] 
> *On Behalf Of *Moderated BCMA subscriber listserv.
> *Sent:* Wednesday, April 22, 2015 1:14 PM
> *To:* bcma at lists.vifa.ca
> *Subject:* [BCMA] NEW LOOK! BC Museums Association Launches New Brand 
> Identity
>
> *All About the Brand!*
>
> */Introducing a New Look for the BC Museums Association/***
>
>
> Today the BC Museums Association is excited to launch our new brand 
> identity. The BCMA is reinvigorated and, with both eyes focused on the 
> future of the association, we’re excited to share our new logo, look 
> and feel.
>
> The BCMA Council and staff decided a year ago that a refreshed 
> organization required a refreshed identity. We started with a brand 
> discovery process involving past and current members of Council. Owl, 
> our values, and our 58-year history proved strong, as did a sense of 
> adventure, and the story-telling that has always been a part of who we 
> are.
>
> The results were work-shopped into a Brand Brief that articulated our  
> personality and purpose: to connect, lift, and share. From this we 
> knew that our new logo needed to be vibrant and warm with a sense of 
> community, but also forward-looking and contemporary, yet classic. A 
> tall order -- but we think we nailed it! We are proud to launch our 
> new logo today on our website and social media platforms:
>
> https://gallery.mailchimp.com/99f928ddfbe69beb301c1829c/images/52b1c187-9122-4945-9511-e5de0768231b.png
>
> How do you interpret the logo? The orange M suggests a loop of past 
> and future; infinite possibilities; connections; shared experiences; 
> caring/stewardship; and elevation. The colour is vibrant and full of 
> energy. The lettering is inspired by Art Deco and Futurism as well as 
> that era’s hope/optimism for the future. The capital Ms, with their 
> added pillars, indicate stability, while being unique and timeless.
>
> *Delete the cache in your browser and visit the "new" 
> wwww.museumsassn.bc.ca to see our logo in situ! If you are a member, 
> watch your In Box for the inaugural issue of /HOOT!/ our new member 
> enewsletter.*
>
> **
>
> /Thank you to Oculus Design and Marketing 
> <http://www.oculusdesign.ca/> for their support on this project. 
> Special thanks to Professor Jack Lohman for his support and the Royal 
> BC Museum <http://royalbcmuseum.bc.ca/> for a donation which partially 
> funded the work. We would also like to thank the BC Arts Council for 
> their ongoing guidance and financial support, as well as the financial 
> assistance of the Province of British Columbia./
>
> **
>
> *Theresa Mackay*
>
> Executive Director
>
> **
>
> BC Museums Association || 675 Belleville Street, Victoria, BC, V8W 9W2
>
> Direct: 250-356-5694 Main: 250-356-5700
>
> museumsassn.bc.ca
>
> *Join us for Conference 2015 in New Westminster from Oct 25 – 27!*
>
> ------------------------------------------------------------------------
>
> Image removed by sender. <http://www.avast.com/>
>
> 	
>
> This email is free from viruses and malware because avast! Antivirus 
> <http://www.avast.com/> protection is active.
>
>
>
> _______________________________________________
> BCMA mailing list
> BCMA at lists.vifa.ca
> http://lists.vifa.ca/mailman/listinfo/bcma

-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.vifa.ca/pipermail/bcma/attachments/20150423/5bd47eb3/attachment.htm 
-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Type: image/png
Size: 16039 bytes
Desc: not available
Url : http://lists.vifa.ca/pipermail/bcma/attachments/20150423/5bd47eb3/attachment.png 
-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Type: image/jpeg
Size: 823 bytes
Desc: not available
Url : http://lists.vifa.ca/pipermail/bcma/attachments/20150423/5bd47eb3/attachment.jpeg