[BCMA] NEW LOOK! BC Museums Association Launches New BrandIdentity

Wed Apr 29 11:38:34 PDT 2015

Hi Kathleen,

Thanks so much for your great comments! We love owl, too, and in fact incorporated him into our new branding. The best place to see him is on our new home pages for Facebook <https://www.facebook.com/BCMuseumsAssn>, Youtube <https://www.youtube.com/channel/UCanWIOYBGylMduR01nNC8Wg> and Twitter <https://twitter.com/BCMuseumsAssn>. 

We’d love to see a picture of your wine glass. Please send it on!

Best regards,

Theresa Mackay 
Executive Director
BC Museums Association

> On Apr 24, 2015, at 3:04 PM, Moderated BCMA subscriber listserv. <bcma at lists.vifa.ca> wrote:
> 
> Nice and dynamic, great colour, I think it is time for a rebrand.  I want the owl eyes back for sentimental reasons, though.
>  
> I have nice wine glass with the old owl logo on it.  Anyone else? 
>  
>  
> Kathleen Trayner
> Alizarin Consulting
>  
>  
> From: bcma-bounces at lists.vifa.ca <mailto:bcma-bounces at lists.vifa.ca> [mailto:bcma-bounces at lists.vifa.ca <mailto:bcma-bounces at lists.vifa.ca>] On Behalf Of Moderated BCMA subscriber listserv.
> Sent: April-23-15 10:59 AM
> To: bcma at lists.vifa.ca <mailto:bcma at lists.vifa.ca>
> Subject: Re: [BCMA] NEW LOOK! BC Museums Association Launches New BrandIdentity
>  
> I agree with Kirstin, your new brand identity is forward, dynamic new branding that has incorporated analysis of your aims and goals; well done!
> Lesia Davis
> President, LAD Resources
> lesiadavis at gmail.com <mailto:lesiadavis at gmail.com>
>  
> From: bcma-bounces at lists.vifa.ca <mailto:bcma-bounces at lists.vifa.ca> [mailto:bcma-bounces at lists.vifa.ca <mailto:bcma-bounces at lists.vifa.ca>] On Behalf Of Moderated BCMA subscriber listserv.
> Sent: April 22, 2015 4:07 PM
> To: bcma at lists.vifa.ca <mailto:bcma at lists.vifa.ca>
> Subject: Re: [BCMA] NEW LOOK! BC Museums Association
> Congratulations on the new look.  It is fresh and modern and I think will be excellent in conveying museum’s dynamic nature with a harken to the past.
>  
> Kirstin Clausen
>  
> From: bcma-bounces at lists.vifa.ca <mailto:bcma-bounces at lists.vifa.ca> [mailto:bcma-bounces at lists.vifa.ca <mailto:bcma-bounces at lists.vifa.ca>] On Behalf Of Moderated BCMA subscriber listserv.
> Sent: Wednesday, April 22, 2015 1:14 PM
> To: bcma at lists.vifa.ca <mailto:bcma at lists.vifa.ca>
> Subject: [BCMA] NEW LOOK! BC Museums Association Launches New Brand Identity
>  
> All About the Brand!
> Introducing a New Look for the BC Museums Association
> 
> Today the BC Museums Association is excited to launch our new brand identity. The BCMA is reinvigorated and, with both eyes focused on the future of the association, we’re excited to share our new logo, look and feel. 
>    
> The BCMA Council and staff decided a year ago that a refreshed organization required a refreshed identity. We started with a brand discovery process involving past and current members of Council. Owl, our values, and our 58-year history proved strong, as did a sense of adventure, and the story-telling that has always been a part of who we are. 
>  
> The results were work-shopped into a Brand Brief that articulated our  personality and purpose: to connect, lift, and share. From this we knew that our new logo needed to be vibrant and warm with a sense of community, but also forward-looking and contemporary, yet classic. A tall order -- but we think we nailed it! We are proud to launch our new logo today on our website and social media platforms: 
>  
>  <image002.gif>
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> How do you interpret the logo? The orange M suggests a loop of past and future; infinite possibilities; connections; shared experiences; caring/stewardship; and elevation. The colour is vibrant and full of energy. The lettering is inspired by Art Deco and Futurism as well as that era’s hope/optimism for the future. The capital Ms, with their added pillars, indicate stability, while being unique and timeless.
> 
> Delete the cache in your browser and visit the "new" wwww.museumsassn.bc.ca <http://wwww.museumsassn.bc.ca/> to see our logo in situ! If you are a member, watch your In Box for the inaugural issue of HOOT! our new member enewsletter.
>  
> Thank you to Oculus Design and Marketing <http://www.oculusdesign.ca/> for their support on this project. Special thanks to Professor Jack Lohman for his support and the Royal BC Museum <http://royalbcmuseum.bc.ca/> for a donation which partially funded the work. We would also like to thank the BC Arts Council for their ongoing guidance and financial support, as well as the financial assistance of the Province of British Columbia.
>  
>  
> Theresa Mackay
> Executive Director
>  
> BC Museums Association || 675 Belleville Street, Victoria, BC, V8W 9W2
> Direct: 250-356-5694 Main: 250-356-5700 
> museumsassn.bc.ca <http://museumsassn.bc.ca/>
>  
> Join us for Conference 2015 in New Westminster from Oct 25 – 27!
>  
>  
>  
>  
>  
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Theresa Mackay 
Executive Director

BC Museums Association
675 Belleville St
Victoria, BC

Direct: 250-356-5694

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