[BCMA] Rebranding

[Moderated BCMA subscriber listserv.]

Hi Terry;

Here are some points for you to consider.

You gets what you pays for.
Logo design is one of the many steps in a well thought out branding program. It is preceded by many steps that inform the resultant logo.
The logo is one component of many graphic elements that work in concert to support your brand (image, public persona, instant recognition).
Effective banding will help you achieve your organization’s objectives.
Interview several teams (solo practitioners, marketing agencies, design firms).
Evaluate based on:
past work;
understanding of the GLAM sector in general and the PDMA in particular as well as its audience;
connection to community ;
team member credentials and track record of working together;
methodology;
scope of service and deliverables;
fees and disbursements;
and last but not least, how nice they are.

Hope this helps.

Regards;
Chris

Chris Au CGD SEGD NAI
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Didax Design
Metro Vancouver, BC, Canada
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604 961 3472
LinkedIn <http://ca.linkedin.com/pub/chris-au/3/590/360>
Behance <http://www.behance.net/Chris_Au>
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> On Mar 28, 2019, at 7:37 PM, Moderated BCMA subscriber listserv. <bcma at lists.vifa.ca> wrote:
> 
> Hello friends
> 
> The Princeton and District Museum and Archives Society is looking into rebranding ourselves with a splashy new logo. It will help us to learn from the experience that other Museums have had with this. We are also looking for a Logo designer. Can any of you provide me with someone who's work was a success for you.
> 
> With gratitude,
> Terry Malanchuk
> Operations Manager
> Princeton and District Museum and Archives
> Box281, 167 Vermilion Ave, Princeton B.C. V0X 1W0
> princetonmuseum at gmail.com <mailto:princetonmuseum at gmail.com>
> 250-293-6760
> _______________________________________________
> BCMA mailing list
> BCMA at lists.vifa.ca
> http://lists.vifa.ca/mailman/listinfo/bcma

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