[Bcma-l] Coastal Connections: Collaborative Approaches to Marketing Maritime Heritage
bcma-l@museumsassn.bc.ca
bcma-l@museumsassn.bc.ca
Wed, 23 May 2007 16:08:56 -0700
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The Cultural Resource Management Program at the University of Victoria
is pleased to partner with the British Columbia Heritage Branch,
Ministry of Tourism, Sport, and the Arts and Tourism BC to offer the
following one-day learning opportunity:
=20
Coastal Connections: Collaborative Approaches to Marketing Maritime
Heritage
Collective approaches to developing and promoting themed heritage
experiences have proven very successful, as they highlight a range of
interconnected choices for visitors. This one-day workshop explores the
benefits and opportunities that a collaborative approach to "packaging"
provides to diverse sites, museums, heritage agencies and businesses,
using maritime heritage themes as a case study. You will discuss
practical ways in which marketing and packaging partnerships can be
managed and sustained, and develop a network of colleagues who share
your interests in showcasing life on the coast.
Whether you are new to packaging, or looking to improve or expand your
products and partnerships, this workshop will develop your understanding
of:
* The basics of packaging
* Product research and development
* How to package with other suppliers
* How to effectively price for different sales channels
* The basic elements of marketing and sales
* Determining market demand
* The tour operator industry: understanding their needs and how
to work with them
* Working with local, regional, provincial and federal tourism
office networks: benefits, services and costs
* Preparing to be "export ready"
* How to develop effective partnerships, including: identifying
potential opportunities and partners; making initial contact; presenting
your product or service offerings, negotiating relationships and
creating effective and balanced agreements
* Lessons learned: evaluating packaging relationships
Facilitator: Eva Gutsche is a tourism consultant and trainer with over
25 years experience in the hospitality industry, primarily in the areas
of sales, reservations and revenue management. Eva has worked with
numerous independent and chain hotels, tourism associations, attractions
and other tourism providers assisting them in growing their business.
Volunteer projects have included board positions on local tourism
associations, a board member of the Rediscover Victoria Society working
directly with several heritage sites and fundraising positions for
various charitable organizations. Eva has an MBA from Simon Fraser
University and a Certificate in Hospitality Management from Centennial
College. An entrepreneur at heart, Eva provides training and consulting
services to hotel chains, independent hotels and other tourism related
operators and organizations.
Date/Times: Thursday, May 31, 9 am to 4 pm
Location: Lonsdale Quay Hotel, North Vancouver
http://www.lonsdalequayhotel.com/
Fee: $150 + GST includes learning materials, lunch, and refreshment
breaks
Register Online:
http://www.uvcs.uvic.ca/WebSite/CourseDetails/index.aspx?sectionid=3D3702=
3
&SectionCourseID=3D37012 =20
Register by phone: +1 (250) 472-4747 please note course code: CMCR242
2007K C01
=20
For more information, contact:
=20
Lisa Mort-Putland, Program Coordinator
Cultural Resource Management Program
Continuing Studies, University of Victoria
PO Box 3030 STN CSC, Victoria, BC V8W 3N6
Tel: 250 721 6119
Email: lmort-putland@uvcs.uvic.ca
http://www.uvcs.uvic.ca/crmp <http://www.uvcs.uvic.ca/crmp>=20
=20
=20
=20
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<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>The Cultural Resource Management =
Program
at the <st1:PlaceType w:st=3D"on">University</st1:PlaceType> of =
<st1:PlaceName
w:st=3D"on">Victoria</st1:PlaceName> is pleased to partner with the =
British
Columbia Heritage Branch, Ministry of Tourism, Sport, and the Arts and =
<st1:place
w:st=3D"on"><st1:City w:st=3D"on">Tourism</st1:City> <st1:State =
w:st=3D"on">BC</st1:State></st1:place>
to offer the following one-day learning =
opportunity:<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><b><font size=3D2 color=3Dnavy face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial;color:navy;font-weight:bold'>=
Coastal
Connections: Collaborative Approaches to Marketing Maritime =
Heritage<o:p></o:p></span></font></b></p>
<p class=3Dstyle6 =
style=3D'mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:
6.0pt;margin-left:0in'><font size=3D2 color=3Dnavy face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>Collective =
approaches to
developing and promoting themed heritage experiences have proven very
successful, as they highlight a range of interconnected choices for =
visitors.
This one-day workshop explores the benefits and opportunities that a
collaborative approach to “packaging” provides to diverse =
sites,
museums, heritage agencies and businesses, using maritime heritage =
themes as a
case study. You will discuss practical ways in which marketing and =
packaging partnerships
can be managed and sustained, and develop a network of colleagues who =
share
your interests in showcasing life on the =
coast.<o:p></o:p></span></font></p>
<p class=3Dstyle6 =
style=3D'mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:
6.0pt;margin-left:0in'><font size=3D2 color=3Dnavy face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>Whether you are =
new to
packaging, or looking to improve or expand your products and =
partnerships, this
workshop will develop your understanding =
of:<o:p></o:p></span></font></p>
<p class=3Dstyle6 =
style=3D'mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:
6.0pt;margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 =
lfo1'><![if !supportLists]><font
size=3D2 color=3Dnavy face=3DWingdings><span =
style=3D'font-size:10.0pt;font-family:
Wingdings;color:navy'><span style=3D'mso-list:Ignore'>§<font =
size=3D1
face=3D"Times New Roman"><span style=3D'font:7.0pt "Times New =
Roman"'>
</span></font></span></span></font><![endif]><font size=3D2 color=3Dnavy
face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>The basics
of packaging<o:p></o:p></span></font></p>
<p class=3Dstyle6 =
style=3D'mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:
6.0pt;margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 =
lfo1'><![if !supportLists]><font
size=3D2 color=3Dnavy face=3DWingdings><span =
style=3D'font-size:10.0pt;font-family:
Wingdings;color:navy'><span style=3D'mso-list:Ignore'>§<font =
size=3D1
face=3D"Times New Roman"><span style=3D'font:7.0pt "Times New =
Roman"'>
</span></font></span></span></font><![endif]><font size=3D2 color=3Dnavy
face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>Product
research and development<o:p></o:p></span></font></p>
<p class=3Dstyle6 =
style=3D'mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:
6.0pt;margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 =
lfo1'><![if !supportLists]><font
size=3D2 color=3Dnavy face=3DWingdings><span =
style=3D'font-size:10.0pt;font-family:
Wingdings;color:navy'><span style=3D'mso-list:Ignore'>§<font =
size=3D1
face=3D"Times New Roman"><span style=3D'font:7.0pt "Times New =
Roman"'>
</span></font></span></span></font><![endif]><font size=3D2 color=3Dnavy
face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>How to
package with other suppliers<o:p></o:p></span></font></p>
<p class=3Dstyle6 =
style=3D'mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:
6.0pt;margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 =
lfo1'><![if !supportLists]><font
size=3D2 color=3Dnavy face=3DWingdings><span =
style=3D'font-size:10.0pt;font-family:
Wingdings;color:navy'><span style=3D'mso-list:Ignore'>§<font =
size=3D1
face=3D"Times New Roman"><span style=3D'font:7.0pt "Times New =
Roman"'>
</span></font></span></span></font><![endif]><font size=3D2 color=3Dnavy
face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>How to
effectively price for different sales =
channels<o:p></o:p></span></font></p>
<p class=3Dstyle6 =
style=3D'mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:
6.0pt;margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 =
lfo1'><![if !supportLists]><font
size=3D2 color=3Dnavy face=3DWingdings><span =
style=3D'font-size:10.0pt;font-family:
Wingdings;color:navy'><span style=3D'mso-list:Ignore'>§<font =
size=3D1
face=3D"Times New Roman"><span style=3D'font:7.0pt "Times New =
Roman"'>
</span></font></span></span></font><![endif]><font size=3D2 color=3Dnavy
face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>The
basic elements of marketing and sales<o:p></o:p></span></font></p>
<p class=3Dstyle6 =
style=3D'mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:
6.0pt;margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 =
lfo1'><![if !supportLists]><font
size=3D2 color=3Dnavy face=3DWingdings><span =
style=3D'font-size:10.0pt;font-family:
Wingdings;color:navy'><span style=3D'mso-list:Ignore'>§<font =
size=3D1
face=3D"Times New Roman"><span style=3D'font:7.0pt "Times New =
Roman"'>
</span></font></span></span></font><![endif]><font size=3D2 color=3Dnavy
face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>Determining
market demand<o:p></o:p></span></font></p>
<p class=3Dstyle6 =
style=3D'mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:
6.0pt;margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 =
lfo1'><![if !supportLists]><font
size=3D2 color=3Dnavy face=3DWingdings><span =
style=3D'font-size:10.0pt;font-family:
Wingdings;color:navy'><span style=3D'mso-list:Ignore'>§<font =
size=3D1
face=3D"Times New Roman"><span style=3D'font:7.0pt "Times New =
Roman"'>
</span></font></span></span></font><![endif]><font size=3D2 color=3Dnavy
face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>The tour
operator industry: understanding their needs and how to work with =
them<o:p></o:p></span></font></p>
<p class=3Dstyle6 =
style=3D'mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:
6.0pt;margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 =
lfo1'><![if !supportLists]><font
size=3D2 color=3Dnavy face=3DWingdings><span =
style=3D'font-size:10.0pt;font-family:
Wingdings;color:navy'><span style=3D'mso-list:Ignore'>§<font =
size=3D1
face=3D"Times New Roman"><span style=3D'font:7.0pt "Times New =
Roman"'>
</span></font></span></span></font><![endif]><font size=3D2 color=3Dnavy
face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>Working
with local, regional, provincial and federal tourism office networks: =
benefits,
services and costs<o:p></o:p></span></font></p>
<p class=3Dstyle6 =
style=3D'mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:
6.0pt;margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 =
lfo1'><![if !supportLists]><font
size=3D2 color=3Dnavy face=3DWingdings><span =
style=3D'font-size:10.0pt;font-family:
Wingdings;color:navy'><span style=3D'mso-list:Ignore'>§<font =
size=3D1
face=3D"Times New Roman"><span style=3D'font:7.0pt "Times New =
Roman"'>
</span></font></span></span></font><![endif]><font size=3D2 color=3Dnavy
face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>Preparing
to be “export ready”<o:p></o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:6.0pt;margin-right:0in;margin-bottom:
6.0pt;margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 =
lfo1'><![if !supportLists]><span
class=3Dstyle61><font size=3D2 color=3Dnavy face=3DWingdings><span =
style=3D'font-size:
10.0pt;font-family:Wingdings;color:navy'><span =
style=3D'mso-list:Ignore'>§<font
size=3D1 face=3D"Times New Roman"><span style=3D'font:7.0pt "Times New =
Roman"'>
</span></font></span></span></font></span><![endif]><span =
class=3Dstyle61><font
size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;
color:navy'>How to develop effective partnerships, including: =
</span></font></span><font
size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;
color:navy'>identifying potential opportunities and partners; <span
class=3Dstyle61><font face=3DArial><span =
style=3D'font-family:Arial'>making initial
contact; presenting your product or service offerings, negotiating
relationships and creating effective and balanced =
agreements<o:p></o:p></span></font></span></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
margin-left:.75in;text-indent:-.25in;mso-list:l0 level1 lfo1'><![if =
!supportLists]><span
class=3Dstyle61><font size=3D2 color=3Dnavy face=3DWingdings><span =
style=3D'font-size:
10.0pt;font-family:Wingdings;color:navy'><span =
style=3D'mso-list:Ignore'>§<font
size=3D1 face=3D"Times New Roman"><span style=3D'font:7.0pt "Times New =
Roman"'>
</span></font></span></span></font></span><![endif]><span =
class=3Dstyle61><font
size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;
color:navy'>Lessons learned: evaluating packaging =
relationships<o:p></o:p></span></font></span></p>
<p><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:
Arial;color:navy'>Facilitator: Eva Gutsche is a tourism consultant and =
trainer
with over 25 years experience in the hospitality industry, primarily in =
the
areas of sales, reservations and revenue management. Eva has worked with
numerous independent and chain hotels, tourism associations, attractions =
and
other tourism providers assisting them in growing their business. =
Volunteer
projects have included board positions on local tourism associations, a =
board
member of the Rediscover Victoria Society working directly with several
heritage sites and fundraising positions for various charitable =
organizations. Eva
has an MBA from <st1:PlaceName w:st=3D"on">Simon</st1:PlaceName> =
<st1:PlaceName
w:st=3D"on">Fraser</st1:PlaceName> <st1:PlaceName =
w:st=3D"on">University</st1:PlaceName>
and a Certificate in Hospitality Management from <st1:place =
w:st=3D"on"><st1:PlaceName
w:st=3D"on">Centennial</st1:PlaceName> <st1:PlaceType =
w:st=3D"on">College</st1:PlaceType></st1:place>.
An entrepreneur at heart, Eva provides training and consulting services =
to
hotel chains, independent hotels and other tourism related operators and
organizations.<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Date/Times: Thursday, May 31, 9 am =
to 4 pm<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Location: Lonsdale Quay Hotel, =
<st1:City
w:st=3D"on"><st1:place w:st=3D"on">North =
Vancouver</st1:place></st1:City> <a
href=3D"http://www.lonsdalequayhotel.com/">http://www.lonsdalequayhotel.c=
om/</a><o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Fee: $150 + GST includes learning
materials, lunch, and refreshment breaks<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Register Online: <a
href=3D"http://www.uvcs.uvic.ca/WebSite/CourseDetails/index.aspx?sectioni=
d=3D37023&SectionCourseID=3D37012">http://www.uvcs.uvic.ca/WebSite/Co=
urseDetails/index.aspx?sectionid=3D37023&SectionCourseID=3D37012</a>
<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Register by phone: <strong><b><font
face=3DArial><span style=3D'font-family:Arial;font-weight:normal'>+1 =
(250) 472-4747
please note </span></font></b></strong>course code: CMCR242 2007K =
C01<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>For more information, =
contact:<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><st1:PersonName w:st=3D"on"><font size=3D2 =
color=3Dnavy
face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>Lisa
Mort-Putland</span></font></st1:PersonName><font size=3D2 color=3Dnavy =
face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>, Program =
Coordinator<o:p></o:p></span></font></p>
<p class=3DMsoNormal><st1:PersonName w:st=3D"on"><font size=3D2 =
color=3Dnavy
face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>Cultural
Resource Management Program</span></font></st1:PersonName><font =
size=3D2
color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;
color:navy'><o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Continuing Studies, <st1:place =
w:st=3D"on"><st1:PlaceType
w:st=3D"on">University</st1:PlaceType> of <st1:PlaceName =
w:st=3D"on">Victoria</st1:PlaceName></st1:place><o:p></o:p></span></font>=
</p>
<p class=3DMsoNormal><st1:address w:st=3D"on"><st1:Street =
w:st=3D"on"><font size=3D2
color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;
color:navy'>PO Box</span></font></st1:Street><font size=3D2 =
color=3Dnavy
face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'> =
3030</span></font></st1:address><font
size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;
color:navy'> STN CSC, <st1:place w:st=3D"on"><st1:City =
w:st=3D"on">Victoria</st1:City>,
<st1:State w:st=3D"on">BC</st1:State> <st1:PostalCode w:st=3D"on">V8W =
3N6</st1:PostalCode></st1:place><o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Tel: 250 721 =
6119<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Email: =
lmort-putland@uvcs.uvic.ca<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><a =
href=3D"http://www.uvcs.uvic.ca/crmp"
title=3D"http://www.uvcs.uvic.ca/crmp"><font color=3Dnavy><span =
style=3D'color:navy'>http://www.uvcs.uvic.ca/crmp</span></font></a><o:p><=
/o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=3D3 face=3DArial><span =
style=3D'font-size:12.0pt;font-family:Arial'><o:p> </o:p></span></fo=
nt></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
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