[BCMA] Fall short course in Place-based Cultural Tourism

[Moderated BCMA subscriber listserv.]

Register now for Cultural Tourism: A Place-based Approach (AHVS489H)
October 17-22, 2016; Mon-Sat. 9AM-4PM; UVic Campus, Victoria, BC
Join instructor Steven Thorne to learn about "Place-based Cultural Tourism." Whether you work for a destination marketing organization or economic development agency-or manage or market a museum, gallery, festival, heritage site or other cultural experience-this course offers development strategies and marketing tools that will help you to succeed.
*         Appreciate the role of place in conceiving a cultural tourism initiative.
*         Understand key principles in site interpretation and place interpretation.
*         Understand key principles of cultural tourism marketing.
*         Build community support for cultural tourism initiatives.
"Cultural travelers want to explore what makes a destination distinctive, authentic, and memorable...  They want to experience "place".  Through experiencing "place", they are enriched - intellectually and emotionally." Steven Thorne

For full details: https://continuingstudies.uvic.ca/culture-museums-and-indigenous-studies/courses/cultural-tourism-a-place-based-approach
Or contact crmcoord at uvic.ca<mailto:crmcoord at uvic.ca>


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