[BCMA] Fwd: FW: Communiqué: McDonald's Negative Museum Ad Pulled

[Moderated BCMA subscriber listserv.]

Amazing! This really speaks for the power of advocacy and collective response.

Amy Calder, MA
Associate, Strategic Planning

Cornerstone Planning Group
204 - 1551 Johnston St. | Granville Island | Vancouver BC, V6H 3R9
T: 604.687.5896 | F: 604.684.6201 | cornerplan.com<http://www.cornerplan.com/>

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Date: Thursday, January 11, 2018 at 9:21 AM
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Subject: Re: [BCMA] Fwd: FW: Communiqué: McDonald's Negative Museum Ad Pulled

Totally brilliant
Great ot see the museum community react so quickly!
Carol


Dr. Carol E. Mayer FCMA
Head, Curatorial/Interpretation Dept.,
UBC Museum of Anthropology
Associate - Dept. Anthropology
6393 NW Marine Drive
Vancouver, B.C., v6T 1Z2
(604)822-8224
www.moa.ubc.ca<http://www.moa.ubc.ca/>



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Subject: [BCMA] Fwd: FW: Communiqué: McDonald's Negative Museum Ad Pulled

Hello everyone,

The latest news from the McDonald's ad campaign story you heard about yesterday and late the afternoon before.  Congratulations to all BC museums and museum professionals who had their voices heard in this instance, and to all our colleagues across Canada for their work standing up to this national ad campaign!

Keep up the good advocacy work, and remember to talk with your visitors about why $5 matters to your museum!

Ben




  [http://museums.in1touch.org/uploaded/web/newsletter/CMAenglishlogo.jpg]

Communiqué

FOR IMMEDIATE RELEASE

McDonald's Negative Museum Ad Pulled

OTTAWA, Ontario, January 11, 2018 - Effective immediately, McDonald's Canada has pulled an offending national ad campaign.

The campaign suggested that a $5 hamburger was better value than the lifelong learning offered by Canada's museums.

The Canadian Museums Association (CMA) learned of the offending ad last night and immediately contacted McDonald's requesting the ad be removed. CMA also requested that McDonald's consider beneficial ways to work with the museum sector.

The Senior Vice-President of Marketing for McDonald's Canada called CMA's John McAvity this morning to apologize to Canadian museums, and to confirm the ad has been cancelled.

-30-

About the Canadian Museums Association

[http://museums.in1touch.org/uploaded/web/images/Enotes_Communiques/CMA_enote_logo_sm.jpg]The Canadian Museums Association is the national organization for the advancement of Canada's museum community. The CMA works for the recognition, growth and stability of the sector. Canada's 2,600 museums and related institutions preserve our collective memory, shape our national identity and promote tolerance and understanding. Learn more at www.museums.ca<http://www.museums.ca/>.


For more information:
John McAvity
Executive Director and CEO
Canadian Museums Association
613-567-0099 ext. 226<tel:(613)%20567-0099>
jmcavity at museums.ca<mailto:jmcavity at museums.ca>

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