[BCMA] Fwd: FW: Communiqué : McDonald's Negative Museum Ad Pulled

[Moderated BCMA subscriber listserv.]

Bravo! To Tracy in Prince George for the exceptional, clearly worded passionate call to action, and BCMA and CMA for acting so quickly and effectively.

Jacquie

 

_____________________________________

Jacqueline Gijssen | Project Director | SPRE

SOCIAL PURPOSE REAL ESTATE COLLABORATIVE

778-387-4451

 

 

From: <bcma-bounces at lists.vifa.ca> on behalf of "Moderated BCMA subscriber listserv." <bcma at lists.vifa.ca>
Reply-To: <bcma at lists.vifa.ca>
Date: Thursday, January11, 2018 at 10:31 AM
To: "'bcma at lists.vifa.ca'" <bcma at lists.vifa.ca>, "bcma-broadcast at lists.vifa.ca" <bcma-broadcast at lists.vifa.ca>
Subject: Re: [BCMA] Fwd: FW: Communiqué: McDonald's Negative Museum Ad Pulled

 

Totally brilliant

Great ot see the museum community react so quickly!

Carol

 

 

Dr. Carol E. Mayer FCMA

Head, Curatorial/Interpretation Dept.,

UBC Museum of Anthropology

Associate - Dept. Anthropology

6393 NW Marine Drive

Vancouver, B.C., v6T 1Z2

(604)822-8224

www.moa.ubc.ca

 

 

 

From: bcma-bounces at lists.vifa.ca [mailto:bcma-bounces at lists.vifa.ca] On Behalf Of Moderated BCMA subscriber listserv.
Sent: January-11-18 9:20 AM
To: bcma at lists.vifa.ca; bcma-broadcast at lists.vifa.ca
Subject: [BCMA] Fwd: FW: Communiqué: McDonald's Negative Museum Ad Pulled

 

Hello everyone,

 

The latest news from the McDonald's ad campaign story you heard about yesterday and late the afternoon before.  Congratulations to all BC museums and museum professionals who had their voices heard in this instance, and to all our colleagues across Canada for their work standing up to this national ad campaign!

 

Keep up the good advocacy work, and remember to talk with your visitors about why $5 matters to your museum!

 

Ben

 

 

 
  
Communiqué 
FOR IMMEDIATE RELEASE
McDonald's Negative Museum Ad Pulled
OTTAWA, Ontario, January 11, 2018 — Effective immediately, McDonald’s Canada has pulled an offending national ad campaign.The campaign suggested that a $5 hamburger was better value than the lifelong learning offered by Canada’s museums.The Canadian Museums Association (CMA) learned of the offending ad last night and immediately contacted McDonald’s requesting the ad be removed. CMA also requested that McDonald’s consider beneficial ways to work with the museum sector.The Senior Vice-President of Marketing for McDonald’s Canada called CMA’s John McAvity this morning to apologize to Canadian museums, and to confirm the ad has been cancelled.-30- About the Canadian Museums Association The Canadian Museums Association is the national organization for the advancement of Canada's museum community. The CMA works for the recognition, growth and stability of the sector. Canada’s 2,600 museums and related institutions preserve our collective memory, shape our national identity and promote tolerance and understanding. Learn more at www.museums.ca. For more information: 
John McAvity
Executive Director and CEO 
Canadian Museums Association
613-567-0099 ext. 226
jmcavity at museums.caDisponible en français 
 
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Canadian Museums Association 
280 Metcalfe Street, Suite 400 | Ottawa | Ontario | K2P 1R7 | Canada
 

 


 

-- 

Ben Fast

Programs and Member Services Coordinator

 

BC Museums Association || 675 Belleville Street  || Victoria, BC || V8W 9W2

Office: 250-356-5700  || www.museumsassn.bc.ca
Direct Twitter: @benfaster Twitter: @BCMuseumsAssn Facebook: BCMuseumsAssn

 

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